JA Be Entrepreneurial

Volunteer’s Name
Volunteer’s Title
Volunteer’s Company
Introduction to Entrepreneurship
Entrepreneurs – A person who creates and organizes
a new business.

Nonprofit Business – A business that is not run for the

purpose of making a profit, but to
increase the well-being of others in
certain areas, such as education,
religion, health and other causes.

Social Entrepreneurs – A person who starts a business with

a social issue as the primary focus.
Entrepreneurship: Myths and Facts
Entrepreneurs have to be risk takers. Myth/Fact
People are born with the traits to be a successful Myth/Fact
entrepreneur or not; it’s genetic.
One in every 12 people in the U.S. workforce is in a Fact
small, start-up business.
Successful entrepreneurs don’t need formal training in Fact
a business school.
Entrepreneurship is about getting rich fast. Myth

Learning about entrepreneurship is useless if a person Myth

isn’t going to own a business.
Introduction to Entrepreneurship
Entrepreneurial Spirit – The fresh energy generated by
needs and problems viewed as
opportunities for innovation.

Product Development – Developing a new product or

service or improving on a existing
product or service.
 What’s My Business

Franchise – A license to operate an individually-owned

business as if it were a part of a large chain.
 Who’s My Customer?

Demographic – A group sharing characteristics of a human

population segment, used to identify
consumer markets.

Marketing – The means by which a product or service is

made known and sold to customers.
 What’s My Advantage?

Competitive Advantage – The expectations and behaviors

of a business that set it apart from
its competitors through
improvements in quality, value, or
delivery.
 Competitive Advantages

Competitive Advantage – The expectations and behaviors

of a business that set it apart from
its competitors through
improvements in quality, value, or
delivery.
Ethics Are Good For Business
Ethics – The standards that help determine what is good,
right and proper.

Social Responsibility – A business’ obligation to weigh the

consequences to all stakeholders
before making decisions.

Stakeholder – Any person or group directly affected by a

business. This can include employees,
suppliers, customers, community members,
and shareholders.
 The Business Plan

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