Business

Data Communications

Arunabha Mukhopadhayay
 Aims
• to provide knowledge of effective use of data
communication tools to facilitate in operational
excellence and strategic decision making for an
organization.

• In today’s context telecommunication technologies

(such as video-conferencing ,VOIP and IoT) are the
lifeline for any business operating across multiple
locations.

• we also identify the various stakeholders of the teleco

eco-system and try to understand the complex
relationship they have amongst each other.
 Ecosystem
– undersea cable providers (SEA-WE-MEA consortium),
– incumbent operators (BSNL,MTNL)
– competitive operators(Airtel, RelianceJio, NTTDocomo),
– device providers (Nokia),
– chip manufacturers (Qualcomm, Intel),
– software providers (Google, Android, Apple),
– content providers, content aggregators,
– content delivery networks (Akamai),
– internet service providers,
– OTT providers (Whatsapp, Skype),
– p2p providers (BitTorrent, Kazza,Bitcoin,Blockchain)
– regulators (TRAI, FCC).
 Biz models
• disruptive innovations (OTT, Android ) aims to shake
the telecom industry.
• delves into the seven OSI network layers and tries to
map each layer to a successful biz models used by an
organization.
• traces the evolution of biz models for wireless
telephony such as 1G, 2G (GSM, CMDA), 3G, 4G (Wimax,
LTE) and 5G.
• also looks into
• Indian telecom regulation (NTP 94, NTP 99, NTP 2014, National
Broad band Policy),
• pricing models (TELRIC, LRIC),
• interconnect charges spectrum auctions and managed services
(Airtel- IBM).
 Social Applications
• socially relevant applications of BDC:
– tele-medicine
– poverty eradication for rural regions.

• issues like relevance of net neutrality.

• IT security issues :
– IT Sec regulation (HIPAA, PCI-DSS)
– post disaster business continuity (BC)
– disaster recovery (DR) strategies.
Objective
• What is the telecom value chain like?

• Who owns the customers along the telecom value chain?

• Which are the potential markets that a Telco should

venture in to?

• Should Telcos outsource their networks and IT

infrastructure to the likes of IBM and Nokia- Ericson?

• Should Telcos diversify to supplement their Average

revenue per user (ARPU)?
1. Using analytical models to price services,
interconnect charges.

2. How are 3G networks auctioned?

3. How does Linkedin and Akamai use two-sided

market strategies to price their customers?

4. How does Telemedicine piggyback on wireless

and wired networks to reach out to remote
locations?
1. How does chip majors sustain their revenues in the
Telecom market?

2. How does disruptive innovations tend to shake the

telco market?

3. What are the implications of the local loop unbundling

(LLU) to incumbents and local exchange carriers?

4. How should an organization respond post a security

breach?

5. How should network capacity be planned?

 Evaluation
• Project : 25%
• Qz/Assg/Case-studies: 10%
• Class Participation : 5%
40%
• Midterm: 20%
• End-term: 40% 60%
 Project deliverables
Stage 1: A brief outline of the project

Stage 2: Final Project document

Stage 3: Presentation
 Project topics
• Theme 1 : Web 2.0/Web 3.0 and its business
implications

• Theme 2: How to use DCN techniques to improve

business ?
– Enterprise mobility
– Network capacity planning for an organization
– Security techno/policy for an organization
– Privacy and trust issues in business communication
– Piracy
– Critical evaluation of business models for online
organizations
– Telemedicine
– Financial networks
– etc etc
 Project topics

• Theme 3 : Information and Communication

Technology (ICT) for development

• Theme 4: e-governance and ICT

• Theme 5: Developing intelligent networks

• Theme 6 : Spectrum pricing in India

• Theme 7: National broadband policy
• Theme 8: Telecom regulations in India
 Project topics

• Theme 9 : Spectrum pricing in India

• Theme 10: National broadband policy of India
• Theme 11: Telecom regulations in India
• Theme 12: Over the top (OTT) players in India
• Theme 13: MVNOs in India
• Theme 14: Disruptive Innovations (Skype, What’s up)
• Theme 15: Who owns the customers?
• Theme 16: Femto cells
• Theme 17: NGN  Convergence
• Theme 18 : Internet of things
• Theme 19: Net Neutrality
 Methodology
• Review existing literature
• Use secondary data or
• Use primary data (if possible)
• State your recommendations for
improvement