KAWA Filipino Cuisines

Business Plan Report

 Table of Contents

Executive Summary & Study Background 3-4

SWOT Analysis 5-6
VII.Market 7
Marketing Objectives & Marketing Strategies 8-9
Tactical Implementation & Marketing Budget 10
XII. Feedback and Control 11
XIII. Financial Projections 12
 Executive Summary

I summarize a number of the current trends in the kinds of breakfast items that are

becoming more/less popular, and consider what may be driving them.The first and foremost

thing about breakfast is that it provides our body with the much- needed fuel and energy after

an overnight of fasting.
Study Background
1.1 Brief History of the Company

The Malayo-Polynesians are credited with the invention of Filipino cuisine's most frequent ingredient:

rice. They arrived in the Philippines in 2021, bringing with them farming and cooking techniques such as

steaming, boiling, and roasting over an open fire.

1.2 Mission

One of the reasons is also because Frontliners have been affected according to the pandemic

because of the amount they do and tired of feeling they can no longer afford to cook and buy food outside.

KAWA restaurant serves filipino dishes and delivery for our innovative hero frontliners.

1.3 Vision

If you used to need a lot of acquaintances and different products, now you need a plan so that you

can grow and expand even more.

SWOT Analysis

Strengths

KAWA Filipino Cuisine strengths are the tools used to counter threats and
seize opportunities, so thoroughness is important.

Weaknesses

KAWA Filipino Cuisine weaknesses might be: Inadequate definition of

customer for product/market development

5
Opportunities

KAWA Filipino Cuisine Opportunities refer to favorable external factors that

could give an organization a competitive advantage

Threats

KAWA Filipino Cuisine Threats include anything that can negatively affect your

business from the outside, such as supply chain problems, shifts in market

requirements, or a shortage of recruits

Market
Market size

Market volume x Number of target ÷ Penetration Rate

98,000 + 1,050 ÷ 100%= 525,000

Market Needs

The more critical the needs of the market and differentiated your company's offerings, the more profit
you can potentially generate.

Market Trends

1. Make the most of digital tools and analytics to assess industry behavior.
Market Objectives
Ensure that your customers have such a workmanship bed and breakfast experience

for consumers they enter to the moment they go. Personalized rooms are acceptable,

however they must be well cleaned between guests.

Marketing Strategies
A. Product/Service Strategies

Target Market 1: The design of our dishes for people or customers is not only made.

Target Market 2: Direct consumer markets for brands with successful licensing.
B. Pricing Strategy

One of the most important in KAWA Filipino Cuisine menu pricing strategies, before you
decide the price of any dish on our restaurant menu, you must keep your restaurant format in
mind.

C. Distribution Strategy

KAWA Filipino Cuisine is unique because it is more beautiful and we discounted the
prices here. It has become more beautiful because even though the price is low it is still
delicious
Tactical Implementation
Our tactical implementation is to lower the price on our menus to be affordable for our customers so that

they will repeat it again and again because the food is still delicious and cheap so it becomes even more

attractive.

Marketing Budget

At this point the more we see that the second moon rises more especially in our dishes

so it is more our problem and how to solve it. It may also increase next month so we are

apprehensive but it will not affect our menus and promotions as it is for our customer.
 Feedback & Control

Based on our questionnaires handed

out by our customers many said our

services were good to the customer

because this was the first thing we taught

our workers. I thank the customers who

appreciated our service.

Thank You
We will do our best to

make our business loved,

cherished and respected as

our workers treat our

customers.I hope you come

back to our KAWA Filipino

Cuisine.