ING-ING FOOD

Presentation:
Trần Bá Minh Kiệt - 71170
Mustapha Ango Hong - 61905
Jaouhara Mimouni – 76551
Mohamed Jbara - 81723
Đào Nguyễn Sinh Công – 76118
Vũ Minh Hiệu – 76330
 Introduction
• The restaurant chain, fast food kiot brand
HQ Ing-Ing, was established on July 29,
2018 by Mr. Huynh Quang Khanh.
- Is a brand that specializes in providing dishes made from
ingredients imported directly from Korea at affordable prices.
- After more than 1 year of development, IngIng Food has made
remarkable progress with the number of establishments
increasing from 1 to 8 nationwide.
 Some information

• Website: https://ingingfood.vn/
• Hotline: 098.379.6666 (Mr.Khanh)
• ING FOOD's store system - ING FOOD stretches from North to South
• Facility 1 : 240 Van Cao, Ngo Quyen, Hai Phong
• Facility 2 : 54 To Hien Thanh, Tran Hung Đao, Ha Long, Quang Ninh
• Facility 3: Kim Son urban area, Đong Trieu, QN
• Facility 4: 6 Ho Ba Kien, Ward 15, District 10, HCM city
• Facility 5: Phan Đang Luu, Kien An, Hai Phong
• Facility 6: 78 Nguy Nhu Kon Tum, Ha Noi
• Facility 7 : Thanh Hoa (Coming Soon)
• Facility 8: Số 4/121 Nui Đeo, Bach Đang ,Thuy Nguyen
 Material and Ingredients
• I. Origin of material and ingredients

- Ing-Ing food is an restaurant chain serve the dish based on

Korean style so most of the material are import from korea

- A set of material can be purchased by the Specified number of

times within the period
-Some statistics of quantity of material and the cost for the
company to purchasing required goods

Name of goods Price Unit Amount Time Money

Spicy noodles (sin) 246000 1 box/24 packages 3 to 4/turns 8-10/month 7380000-7872000

KimChi 45000 1 package/1kg 3/turns 9/month 1350000

Chicken fried flour 75000 1 package 90/turns 1/month 6750000

Fried oil 400000 1 box/2 cans 2/turns 3-4/month 3200000-4800000

Wing 480000 1 box/65 pieces 1/turn 8-12/month 5200000-7800000

Drumstick 450000 1 box/30 pieces 2/turns 8-12/month 4800000-7200000

Tokbokki 25000 1 package 5-6/turns 7-10/month 1050000-1250000

Pie 60000 1 package 5-6/turns 7-10/month 2520000-3000000

Spicy sauce 800000 1 can 1/turn 1/month 800000

Non-Spice sauce 750000 1 can 1/turn 1/month 700000

 Row Labels Total amount of 4 months
Black Bean noodles 2100

Chicken box 200

Drumstick 1800

Spicy noodles 2232

tokbokki 690

Wing 1955

Grand Total 8977

-Pie chart

Sum of number
22% 23%

Black Bean noodles

Chicken box
Drumstick
2% Spicy noodles
8%
tokbokki
Wing

20%

25%
 Target Customers

- Ing-Ing food aim specific customer group by some factors

(Ages, Gender…)

->The purpose is to focus on a specific group of customer to

create potential royal customer
-Ages:
• Ages: 16-23
• Ages: 24-29
• From 30 and up
40.00%

34.4%
35.00% 32.7%

30.00%
31.2%
32.0%
25.00%
25.3% 26.7%
20.00%
15.6% 15.8%
15.00%
12.0%
10.00%
4% 8.3% 6.9%
5.00%

0.00%
Everyday 3-6 times/week 1-2 times/week 2-3 times/week Once/month 2-5 times/6
months

Ages of 16-23 Ages of 24-29 From 30 and up

• Gender:

Frequency Male Female

Everyday 5.3% 2.5%

3-6 times per week 16.7% 12.7%

1-2 times per week 32.5% 28.5%

32.5%

2-3 times per 26.3% 34.2%

month 34.2%

1 times per month 12.3% 13.3%

2-5 times per 7.0% 8.9%

month
5000

4500

4000

3500

3000
jun
2500 jul
2000
aug
sep
1500

1000

500

0
male female teenager adult
-Occupation can afford the product:
• Job categories: students, students, workers, office workers, ...
• Salary: 5-10 million VND
 Income

• Monthly Income
 Monthly income
Money
Time Money income Time 2 Money income 3 Time 4 Money income 5 Time 6 income 7
1-Jun-20 0 1-Jul 0 1-Aug 2500000 1-Sep 0
2-Jun-20 0 2-Jul 0 2-Aug 2-Sep 2500000
3-Jun-20 0 3-Jul 0 3-Aug 1500000 3-Sep 1500000
4-Jun-20 0 4-Jul 0 4-Aug 2000000 4-Sep 1700000
5-Jun-20 0 5-Jul 0 5-Aug 2600000 5-Sep 2500000
6-Jun-20 1500000 6-Jul 0 6-Aug 2900000 6-Sep 2900000
7-Jun-20 1500000 7-Jul 0 7-Aug 3200000 7-Sep 2150000
8-Jun-20 1600000 8-Jul 0 8-Aug 3000000 8-Sep 1300000
9-Jun-20 1400000 9-Jul 0 9-Aug 0 9-Sep 1000000
10-Jun-20 2100000 10-Jul 0 10-Aug 3000000 10-Sep 3200000
11-Jun-20 2400000 11-Jul 0 11-Aug 2850000 11-Sep 1985000
12-Jun-20 2700000 12-Jul 0 12-Aug 2100000 12-Sep 3600000
13-Jun-20 2800000 13-Jul 0 13-Aug 3200000 13-Sep 1300000
14-Jun-20 1800000 14-Jul 0 14-Aug 2500000 14-Sep 1800000
15-Jun-20 1300000 15-Jul 0 15-Aug 3000000 15-Sep 2000000
16-Jun-20 2700000 16-Jul 0 16-Aug 3100000 16-Sep 2200000
17-Jun-20 2000000 17-Jul 0 17-Aug 3150000 17-Sep 2400000
18-Jun-20 1000000 18-Jul 0 18-Aug 2700000 18-Sep 2200000
19-Jun-20 2120000 19-Jul 0 19-Aug 2300000 19-Sep 2300000
20-Jun-20 1200000 20-Jul 0 20-Aug 2400000 20-Sep 2600000
21-Jun-20 1500000 21-Jul 0 21-Aug 2600000 21-Sep 2100000
22-Jun-20 1600000 22-Jul 0 22-Aug 2500000 22-Sep 1300000
23-Jun-20 1050000 23-Jul 0 23-Aug 1700000 23-Sep 2500000
24-Jun-20 1200000 24-Jul 0 24-Aug 2400000 24-Sep 2300000
25-Jun-20 1620000 25-Jul 0 25-Aug 2000000 25-Sep 2700000
26-Jun-20 2440000 26-Jul 0 26-Aug 2100000 26-Sep 3200000
27-Jun-20 2500000 27-Jul 0 27-Aug 2100000 27-Sep 3400000
28-Jun-20 2000000 28-Jul 0 28-Aug 1700000 28-Sep 3000000
29-Jun-20 2660000 29-Jul 0 29-Aug 2400000 29-Sep 2800000
30-Jun-20 1940000 30-Jul 0 30-Aug 2600000 30-Sep 2600000
31-Jul 0 31-Aug 2300000
-Sum of income

Total
18000000

16000000

14000000

12000000

10000000

8000000

6000000
Total
4000000

2000000

0 20 020 02 0 020 02 0 020 0 20 02 0 020 02 0 020 020 020 02 0 02 0 020 0 20 020 020 02 0 02 0
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
/6/ 12/ 18/ 24/ 30/ /6/ 12/ 18/ 24/ 30/ /5/ 11/ 17/ 23/ 29/ /4/ 10/ 16/ 22/ 28/ /1/
- 6 - 6 / - 6/ - 6 / - 6 / - 7 - 7/ - 7/ - 7 / - 7 / - 8 - 8 / - 8 / - 8 / - 8 / - 9 - 9/ - 9 / - 9 / - 9 / - 1 0
0 2 2 0 20 20 20 02 0 20 20 20 20 0 20 2 0 20 20 2 0 0 20 20 20 20 20 20
0
1 /2 /20 /20 /20 /20 1/2 /20 /20 /20 /20 1/2 /20 /20 /20 /20 0/2 /20 /20 /20 /20 /20
6/ 6/7 /13 /19 /25 7/ 7/7 /13 /19 /25 7/3 8/6 /12 /18 /24 8/3 9/5 /11 /17 /23 /29
6 6 6 7 7 7 8 8 8 9 9 9 9
 Recommendation
• Product Diversification Policy

• Location / Distribution.

• Prices

• Marketing
 Product Diversification Policy

• Develop other food lines such as the Korean noodle line,

Korean rice cake, Fish skewers, Bingsu, ...
 Location / Distribution.

• Most of the stores are opened in downtown areas with

restaurants and kiot-type facilities
• Open stores near areas such as school gates, dining areas with
stroller-type facilities.
• Because it is Korean food, focus on tourist areas or streets
crowded with foreigners.
• Increase the number of establishments with the highest speed.
• Diversify types of facilities.
 Prices
• There is a variation on base type: higher when the
establishment is restaurant type and lower when it is trolley
 Marketing
• Offline:
- Use an eye-catching and colourfull outfit.
• Discount events and combos.
• Develop delivery service
• Onlline:
- Strongly exploiting the effects of social networks such as
Facebook, Instargam, Youtube, Foody ...
• Create IngIng Food website or link to food sites.
• Food review clips with YouTubers, Food
Bloggers:
• Clips promoting and introducing IngIng Food
https://www.facebook.com/watch/?v=424448
161500955
• Reviews on food associations or websites
 Conclusion

Although Ing-Ing food is a new brand and there are many

competitive brand out there in the fast food market, Ing-Ing food
is predicted to become a next big brand because of their food’s
quality and if it has a right marketing plan, this brand will expand
strongly in the next year not only attract to Vietnam customer but
also to foreigner customer. Due to this impressive development,
we can say that Ing-Ing food will be expanded speedy in next the
recent year