ORGANIC

HUE
GENTLE BY NATURE

CM O ( J U N IO R M B
A )
  Skin Care: - Proper skin care is important, moreover, it is the ultimate mechanism to keep your skin healthy and moist.
The skin is the largest barrier that we have as humans to protect ourselves against infections and keeping it healthy and
moist makes this barrier become strong and indestructible. When skin gets dry or irritated by the use of harsh chemical
substances present in lotions or soaps, cracks in the skin can occur, and make a person more prone to infection.

 Body Lotion: - Body lotion is a key component of everyone's skincare routine. The massaging effect that is used when
applying lotion helps stimulate blood circulation and new cell generation. Moisturizing reduces skin problems and the
chances of developing dryness or oiliness. Most moisturizers or lotions consist of chemicals substances, high or low ph
levels (too acidic or too basic), such as alcohol that can cause irritation, and harsh skin problems. Overall skin care is
mandatory, but quality comes along with its price.

INTRODUCTION  Our Product: -The cure to all these issues is an organic lotion, the product in our mind. The product that we have designed,
you may think this is quite a common idea, but making a product organic and appealing is difficult. This particular organic
lotion is made of rich and natural organic fruit extracts, and argan oil, it is free from animal cruelty, does not consist of
hazardous chemicals, and exerts a natural fragrance. Consists of fewer risks of skin allergy, multi-functional, as it acts as a
sunscreen as well, making it applicable to use during any form of weather, suitable for all types of the skin making it easy and
comfortable to use.

 THE PRODUCT IS CUSTOMIZED FOR YOU!

 SEGMENTATION TREE DIAGRAM
DEPENDENT O N NEED FOR LESS CHEMICALS SUCH AS ALCOHOLS
IN THE PRODUCT TO ATTAIN SOFT SKIN/NO
PARENTS INCOME BUT
RASHES. (PYSCHOGRAPHIC)
IT IS A BASIC
NECESITY. HAVE TIME FOR SKIN CARE A N D REQUIRE
CHILDREN / IT. (BEHAVIOUR)
INFANTS
(DEMO GRAPHIC TEENS ARE OPEN-MINDED TO N EW
PRODUCTS.
) (PYSCHOGRAPHIC/BEHAVIOURAL)
TEENS LOOK FOR ATTRACTIVE PACKAGING, A N D
INDIA ALSO PRODUCTS THAT CLEAR SKIN FROM
(DEMO GRAPHIC ACNE. (PYSCHOGRAPHIC)
[Applicable for both )
warm and cold 20-40 YEARS D O NOT HAVE MUCH TIME FOR SKIN
climates] CARE,DEPENDS O N PERSONAL PRIORITIES.
OLD (BEHAVIOUR)
(GEOGRAPHIC)
(DEMO GRAPHIC
) PREFER ORGANIC/FRUIT BASED PRODUCTS ,WHICH
40-60 YEARS OLD ARE FREE FROM ANIMAL CRUELTY, N O
HAZARDOUS CHEMICALS WITH MORE NATURAL
FRAGERANCE. (PYSCHOGRAPHIC)
(DEMO GRAPHIC )

HAVE TIME FOR SKIN CARE BUT PREFERS LESS

FRAGERANCE A N D ONES THAT PREVENT
WRINKLES. (BEHAVIOUR)

HAS TIME FOR SKIN CARE BUT DOES NOT PREFER

IT. (BEHAVIOUR)
 NIVEA
LOTION
THIS IS NOT THE LOTION FOR YOU !!!!

Emotio
nal:
 Satisfac
tory re
su
lts
Functio
nal:
 Lon
g
 Mois lasting
Time:
tening
but ve  Easy
heavy ry & fast
 on ski purchas Monet
No t M n. e ary:
ultifunc
tional. U nce  Affo
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 t
tomer
satisfie s not
d& Effort
derog
atory :
results  Availab
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BENEFITS well as
online.
ores
as

COSTS
 ORGANIC HUE
THIS IS THE LOTION FOR YOU !!!!

a l:
Emotionl cruelty free. se.
animaand comfortable to u aini ty:
Uncert enal reviews
on
Easy
 Phenommercial sites.
unctional: uit-base
d com
F organic
and fr
Time:st and easy to bu
y.
 uses
ients.
ingred sed for all skin 
Fa Efforsttores and
be u ble in
 Can
 Availa :
types al free, Natura
l
ic y: online
 .Chem es.
c ell as onetar
M .
fragran unscreen as w l) Expen
e
si v
as s ona 
 Acts izer(multifuncti
r
Moistu n allergie
s.
f ski
ks o
 Less ris
COSTS

benefits
TRIAL & ERROR
 WE HAV E
IDENTIFIED
OUR WHITE
SPOT.. .
GOLDEN TARGET
MARKETING MIX

PROMOTIONS
CREATIVE
BRIEF