Social Media Volunteers’ Meet

West Region
 We have all been doing
the 5 minutes daily activity on
Social Media
for the last few years…

But what has been the impact???

Growth of Social Media Volunteers
 Mahashivratri 2021

20 MILLION VIEWS!
❖ Mahashivratri Jig Challenge

❖ WhatsApp sharings, Twitter Trendings

❖ Social Media Influencers Reach Out for the first time

❖ MSR Live stream got highest viewership!
(For the first time, viewership for a Spiritual event
beat the viewership for Grammy Awards Ceremony)
 #FreeTNTemples (FTNT)

❖ First campaign which was solely

driven by Social Media
❖ 3.2 Crore people supported in 1
month il lion s
m n
❖ Launched by Sadhguru on MSR 76 essio
p r
im
❖ FTNT campaigns:
❖ 100 Tweets by Sadhguru
❖ Silent Support
❖ Ring A Bell
 Full Moon Flirtations (FMF)
❖ 10,000 link clicks every month
through WhatsApp status
❖ 900K people reached via Twitter
trending every month

l io n
l
mi ions!
6
3 e ss
pr
im
 SMS Campaign

❖ WA Status and Potential Meditators’ Broadcast

❖ Fb Group posting helped to reach out to
40,000 people everyday
❖ Podcasts & blogs started to reach out to 1000+
people in one day through WA
❖ Isha Covid Action SM groups
❖ 9 Cr + impressions on Twitter
❖ Evening Sadhana Sessions
 IDY Immunity Campaign

❖ Made use of All Social Media platforms in the

region for the first time
❖ IDY sessions promoted through:
❖ WhatsApp Status (1000+ people in one day)
❖ Potential Meditators’ Broadcast
❖ Twitter Veeras
❖ Instagram
❖ Facebook groups & posting
❖ Weekend sessions
❖ #RoarForImmunity Challenge - first Image/Video
based campaign
SSM Flag Off Twitter Trending
Trending of 21st March- Flag off event at
London for the SSM Campaign.
We reached around 5 cores people.
Trending position #5 Globally & #1 in India.
The trending was on for hours even after the
campaign ended.
 Some Interesting Numbers:

1. More than 10,000+ people visiting Sadhguru's youtube channel

every month through WA Status Videos.

2. Fb Group Posting, WA Status Videos, Broadcast Lists are taking

Sadhguru’s Wisdom to lakhs of people per month.

3. On this Sadhguru Birthday, the Digital Veeras were able to raise

64,000+ trees for Cauvery Calling.
 Some Interesting Numbers 2.O

1. #SaveSoil on Instagram has more than 115,000 post in total and its growing
everyday. If each post for example has 100 reach (usually more) than we have
reached around 115,000 * 100 = 11,500,000 I.e 11 million 500 people till now.

2. Individual volunteers having following less than 1000 across centre is posting
their reels on Instagram and are getting around 2500 reach on an average.
 Social Media Team Structure
West Social Media

Twitter Instagram, Facebook WhatsApp

DMQ & Imp Handles - DMQ & Imp Handles Share on status, with
Like & Quote Tweet - Like & Share friends, in groups

Sharing Media Content

Trending Broadcasting
(Posts, Reels)

Sharing Media
Content (Creatives)
 #TurningPoints:

● Inner Engineering has transformed our lives

● Let us share our transformation story on Facebook, Instagram,

Twitter, etc with the hashtags “#TurningPoints”,
“#InnerEngineering” and create awareness about this
possibility of transformation

● Once posted, links can be shared with the Social Media

Coordinators
Social Media activities will be expanding manifold and if you are
willing to be a part of any of the following activities do let us know:

1. Twitter
2. Instagram & Facebook
3. Video Editing
4. Graphic Designing
5. Content Writing

Workshops will be conducted for volunteers interested in Video Editing, Graphic Designing
and Content Writing with no prior experience