AB 399-CASE STUDY

COURSE OVERVIEW

By

CLODUALDO V. VELASCO
Professor of Agribusiness, CLSU
Course Description
Code AGRIBUS 399

Course Title Case Study

Course Description Systematic problem solving and decision making

in agribusiness; case discussion of selected
agribusiness enterprises/commodity systems.

Pre-requisite AB 100- Introduction to Agribusiness

Co-requisite Must be a senior student already

Credit 3 units

Class Hours 2-hour lecture and 3-hour laboratory session

Class Schedule Lecture Class: 1:00-3:00 PM Monday

Laboratory Session: 300-6:00 PM Monday
Course Objectives

After completing this course, the students must be

able to:

1. Explain the nature, scope and dimension of the case

method in agribusiness.

2. Solve and analyse operation and management

problems and issues of selected agribusiness
enterprises using the case method.

3. Relate and demonstrate the systematic approaches

of problem solving and decision-making in managing
agribusiness enterprises.

4. Document and present a case study report of a

chosen Agribusiness Commodity System.
 Expected Outcome
Reproduced for Classroom Use Only
At the end of the semester, the student-
AGRIBUSINESS 399-CASE STUDY
trainees are expected to enhance their
managerial and entrepreneurial skills:

CASE MODULE 1. Analytical and/or Thinking Skill

2. Communication Skill (Oral and Written)

3. Public Speaking and Conference Leadership

By

CLODUALDO V. VELASCO
5. Problem Solving and Decision Making Skill
Professor of Agribusiness, CLSU
COURSE OUTLINE
NOTES OF THE CASE METHOD IN
AGRIBUSINESS

CASE ANALYSIS OF SELECTED

AGRIBUSINESS ENTERPRISES

PREPARATION AND WRITING CASE

STUDIES

PRESENTATION OF FINAL OUTPUT

 
GRADING POLICY

• First Term Exam 25%

• Second Term Exam 25%
• Case Activities 20%
• Case Study Report 30%
Total 100%
Notes on the Case Method

By

Clodualdo V. Velasco
Professor of Agribusiness, CLSU
 User of the Case Method
• School of Law
• School of Business
• School of Management
• School of Medicine
• School of Nursing
• School of Agriculture
• School of Arts and Sciences
• Others
 Role of the Professor in Handling
Case Discussion
• Acts as Overall Moderator of the Case
Discussion
• Guides the Flow of Discussion To Arrive at
the Real Case Issue
• Summarizes the Lessons Learned from
the Case Study
• Evaluates Student’s Performance based
on Written Case Analysis Reports and
Active Participation During Case
Deliberations
 WHAT IS A CASE STUDY?
 
By definition, a Case Study is a chronological sequence of facts and events that
describes the present scenario of an agribusiness firm. It is oftentimes descriptive
in nature that guides the reader-analyst on what is going on with the agribusiness
enterprise, what are its present problems and management concerns, how and
why the problem happened, and what appropriate action can be proposed to
address them.

There are two types of agribusiness case; the issue case and the appraisal
case. In dealing with an issue case, the reader-analyst is usually tasked to
analyze and search for the problem and make decisions to address them. On the
other hand, appraisal case dealt mainly on evaluating the alternative action
already made by the management. In this type of case, the problem(s) is already
specified and the role of the student-analyst is to simply evaluate each alternative
to choose the best.
 Commodity System Case Versus Enterprise
Case
• Agribusiness case studies can be also categorized based on its
scope and level of analysis (micro level or macro level). Normally
the micro level case focuses on the discussion of the current
scenario confronted by an agribusiness enterprise (oftentimes called
also as an enterprise case).The information and facts presented
herein pertains to the overall operation and management of the firm
being studied.

• On the other hand, macro level case (also called commodity system
or industry case) describes the overall performance of a certain
commodity system being studied. The information and facts
presented therein includes a discussion and appraisal of the
different subsystems and how each subsystem affects the total
commodity system. Instead of analyzing an individual enterprise, the
study focuses on appraising the aggregate behavior of the total
industry including the external and internal forces affecting it.
Content of an Enterprise Case Study

• Title of the Case Study

• Introduction
• Company’s Background
• Organization & Human Resource
Management
• Production Management
• Marketing Management
• Financial Management
• Case Analysis(SAPADAPPA Approach)
Content of an Industry Study or Commodity
System Case
• Title of the Case Study
• Introduction and Purpose of the Study
• The Input Subsystem
• The Production Subsystem
• The Processing Subsystem
• The Marketing Subsystem
• The Consumer Subsystem
• The Support Subsystem
• Case Analysis (SWOT Approach)
Approaches of Case Analysis

• SAPADAPA Approach
• SWOT-PESTLE Approach
THE SAPADAPPA APPROACH OF CASE
ANALYSIS
 
• SA- Situational Analysis
• PA- Problem Analysis
• DA-Decision Analysis
• PPA- Potential Problem Analysis
Format of Case Analysis using
SAPADAPPA Approach
• Title of the Case
• Point of View
• Problem Situation
• Cause of the Problem
• Objective
• Decision Criteria
• Areas of Consideration
• Alternative Courses of Action
• Recommendation and Operationalization
• Potential Problem
• Fallback Position
THE SWOT-PESTLE APPROACH OF
CASE ANALYSIS
Internal Factors
•S- Strengths of the Company
•W- Weaknesses of the Company

External Factors
•O- Opportunities of the Company
•T- Threats of the Company
Considerations in Determining the
SWOTs of the Company or Industry

• P- Political
• E- Economic
• S- Social
• T- Technological
• L- Legal
• E- Environmental
Format of Case Analysis using the SWOT-
PESTLE Approach
• Point of View
• Current Situation (please provide a brief
backgrounder or situationer of the
Company or Industry being analyzed)
• Focus and Objective of the Study
• SWOT Findings (briefly explain each)
• Recommendation (with detailed Action
Plan for each identified SWOT concern)
Note: Please attached a SWOT Matrix to summarize everything
SWOT Analysis Matrix

SWOT ANALYSIS MATRIX

Particulars Proposed Suggested Budgetary Person
Action Timeframe Requirement Responsible
I. Strengths
A.
B.
C.
II. Weaknesses
A.
B.
C.
III. Opportunities
A.
B.
C.
IV. Threats
A.
B.
C.
Case Analysis Activity # 1
• Group yourselves into 5 members each and
name your group using your desired company’s
name. Based on the script provided in the case
story of San Antonio Federated Farmers
Cooperative Inc., perform role playing and video
it using your cell phone. After which, prepare
your written group case analysis report using
either the SAPADAPPA Approach or SWOT
Analysis Approach. Be ready with your recorded
video clip and written report for presentation and
submission next meeting.
Case Analysis Activity # 2
• Based on the script provided in the case story of
AFC GRAINS CORPORATION, perform role
playing and video it using your cell phone. After
which, prepare your written group case analysis
report using the SWOT-PESTLE Approach. Be
ready with your recorded video clip and written
report for presentation and submission during
our lecture time on March 13, 2019.
Case Analysis Activity # 3
• Based on the case story of Grace Farm
Company, prepare your written group case
analysis report using the SAPADAPPA
Approach of Case Analysis. Be ready with your
written report for presentation and submission
on March 14, 2019 during our laboratory
session.
Please Take Note of Your Other
Activities and Deadlines
• First Term Exam will be on March 20, 2019 ,
3-5:00 W at ComLab Room
• March 21, 2019- Start reading and gathering
the data that you may need for the
preparation of your final case study report.
• Submit exact title of your proposed
Commodity System Case or Industry Study
and the schedule of your desired date of
presentation on March 27-28, 2019.
Presentation and Submission of Final
CS Report

•April 3-4
•April 10-11
•April 17-18
•April 24-26 and
•May 2, 2019 only.
THANK YOU EVERYONE AND BE GUIDED ACCORDINGLY
GOODLUCK…..