What is the difference between

a brochure and a poster?

What is a brochure?

Is a little magazine or a small book that

contains pictures and information about a
product or a service sometimes trying to
sell something, the brochure can be a
single or multi page folder the brochure
also can contains descriptive information
or advertising material is also a marketing
material because is a easy way to transmit
information and publicity of a company.
 retrivered from:
https://venngage.com/
blog/marketing-brochu
Examples of brochure re-examples/

Retriveres from: Retrivered from:

https://design.tutsplus.com/es/articles/25-best-indesign-brochure-templ
ates-for-creative-business-marketing-2019-update--cms-26522 https://fitsmallbusines
s.com/brochure-exam
ples/
retrivered from:
https://www.canv Retrieved from:
a.com/brochures https://in.pinterest.co
/templates/ m/pin/756815912359
028236/
What is a Poster?

It is a visual means of communicating

the purpose of a company or
association.

It should visually guide the viewer by

showing the main points of the work.
 Examples of a poster

retrivered from:
retrivered form: https://www.amazon.com/-/es/Extra-Terrest retrivered from: Retrivered from:
https://blog.creatopy.com/poster-templates/ re-Poster-Original-Advance/dp/B00TZDJ0R https://doblaje.fandom.com/es/wiki/Austin_Powe https://blog.creatopy.com/poster-templa
C rs:_el_esp%C3%ADa_seductor tes/
Similarities

● Both provide information.

● They are both marketing tools.
● Both of them include images.
● They can be easily to understand visually.
Differences
● The brochure is divided in sections, while the poster is not divided.
● The poster can be pasted in the wall and the brochure is to be held in the
hand.
● The poster use more images and the brochure provides to put more
information.
● Usually the brochure is used for stores or products while the posters are often
used for promoting things related to the cinema industry.
● A poster is way bigger than a brochure.
References:

-Pamphlets vs. brochures - understand the difference. Modern Litho. (2021, February 12).
https://modernlitho.com/pamphlets-vs-brochures/.

deskstop publishing projects . (2019). "poster design". 09/02/2021, web site:

https://www.cis.rit.edu/htbooks/dtp/projects/poster/poster1.html