ACTIVIDAD AP09 EV04:

BRIEF, CAMPAÑA
PUBLICITARIA
APRENDIZ: JOHANA FARINA MEDELLIN BRU
INSTRUCTORA: MARIA CLAUDIA LARA ILLERA
SERVICIO NACIONAL DE APRENDIZAJE, SENA
REGIONAL ANTIOQUIA
FICHA 2282430
COMPANY :
W&D
SOLUTIONS

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 HISTORY

SOLUCIONES W&D IS A COMPANY

DEDICATED TO THE SALE, REPAIR AND
MAINTENANCE OF AIR CONDITIONERS. IT
WAS CREATED PROXIMATELY 5 YEARS AGO.
IT IS A FAMILY COMPANY, CURRENTLY HAS
MORE THAN 8 WORKERS AND IS LEGALLY
REGISTERED.
Product and services

•
SALE OF AIR
CONDITIONERS.
• MAINTENANCE.
• REPAIRS.

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 Fe atures and Benefit
 Small and big
 Intangibles
 Metal, plastic, aluminium,canvas, paste
 Quality
 Great services
 Reliability
 warranty

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 THREATS
The competion offers lower prices on some products.
Little knowledge of the public in front the company
Customer Flow decreased due to the pandemic.

STRENGTHS OPPORTUNITIES

Home cervices Oportuntes extended hours,

Personal resourcesarea 24 hour availability,
Qualifed workers for the Job free delivery.
has data
 Budget

Computers: $1’200.000
Desk table: $1’000.000
Chairs: $200.000
Work materials: $500.000
Restoration of the premises: 6’000.000
 PROJECT OBJECTIVES
 Capture new customers  Increase the loyalty
to increase sales by 20% rate by 10% in the
in a period of 6 months, same period of 6
for the first half of 2022
months. Using the
database

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 place

 Digital
marketing and
 Brochures and
flyers
 Voice to voice

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 SCHEDULE
MARKERT RESEARCH-----1 March – 20 March

DEFINITION OF OBJECTIVES ---21 March- 5 April

PREPARATION -6 April--- 1 May

PRODUCTION -2 May---- 15 July

https://voca.ro/1e6EF10dnDmj