Business Communication

BUSINESS
PRESENTATION
G R O U P 5
 TEAM MEMBERS

Dinh Thi Kim Oanh Nguyen Thi Huyen Nguyen Thuy Tien Hoang Thuy Dan Ho Thi Nga
Trang
Research and Head Maketing CEO Personal staff Secretary
Development staff
 TABLE OF CONTENTS

01 02 03

Introduction Background Proposal

04 05 06

Staffing & Budget Authorization Evaluation

LEARN MORE
II. BACKGROUND
01. SENKA facial cleanser

A well-liked product
Retains the trust of Vietnamese
consumers

02. Reasons

Negative feedback
Sales and reputation are suffered
The main issues of the product
need addressing
III. PROPOSAL

Problems

Possible solutions

Reasons
 Others
5.3%

PROBLEMS
Fake products Causing dry skin
31.6% 42.1%

Irriation
21.1%

Causing dry skin

Irritation

Fake products
PROBLEM 1

Causing dry skin

 Causing dry skin

The pH down to 5.5 ( reducing the acid level)

Increase moisturizing ingredients

The pH closest to the pH of the skin

to gently cleanse and protect the skin
PROBLEM 2

The ingredient
contains alcohol
causing irritation
Long- term use of
alcohol- cleanser

Drying skin

Flaking

Eroding the surface of the skin

 Solutions
Features natural astringents

Substituting natural ingredients

To lock in moisture and soothe

any damage by harmfulness

Without putting a consumer’s

health at risk
PROBLEM 3

Potentiality of
fake, imitation &
poor quality
goods
The inspection authorities failed
to strictly control the
counterfeiters

Change product designs &

packaging periodically

distinguish from fakes

Deploy a bridge to authenticate good

( VNPT Check )

protect the creative rights &

consumers' health
 "Cheap" mindset of users

A small-volume trial product

Users compare the quality of the real & the

fake

"Big" sales of products on shopping days

& monthly

Low economic ability can still access

 "Cheap" mindset of users

"Big" sales of products on shopping days

and monthly

Creating trust

Propagandising the harmful effects of

using counterfeit products
IV.
STAFFING
& BUDGET
LEARN MORE
1. RESEARCH, DEVELOPMENT
& MANUFACTURING
DEPARTMENT
Qualification: Ph.D in Chemisry; > 3 years
experience in cosmetic manufacturing
Responsibilities:
Formulate, research, test, stabilize,
troubleshoot, validate specifications,...
Research for optimal ingredients
Ensure health and safety regulations
Required skills: Adequate technical
knowledge of cosmetic materials
 2. EXTERNAL RELATIONS
DEPARTMENT

Qualification

Bachelor's degree in business or marketing

Responsibilities Required skills

Manage & build Communication &
relationships with leadership skills
partners
Conduct surveys, Organizational skills
researching public
attitudes
 3. COMMUNICATION
DEPARTMENT
Qualification:
Bachelor's degree in journalism, marketing,
business
Responsibilities:
Manage marketing & communication processes
Develop digital & social media strategy
Launch internal & external websites and pages
Define the value proposition, rebranding, and sales
force communication
Required skills:
Analytical/Technological skills
Communication skills
Interpersonal and leadership skills
 4. EVENT ORGANIZERS

Qualification

BS in Event Management or related field

Experience as an Events Planner or Organizer

Responsibilities Required skills

Organize facilities and Interpersonal,

details communication,

Handle arising issues negotiation, leadership,

problem solving, planning,
multi-tasking skills
 5. STRATEGIC PLANNING
DEPARTMENT
Qualification:
Bachelor's degree in Business/Marketing
Experience in strategic planning projects
Responsibilities:
Develop monthly discount programs
Identify tactics to increase profits
Keep track of effectiveness and make necessary
changes
Required skills:
Understanding of business administration,
forecasting strategies, and techniques
Analytical and problem-solving skills
 BUDGET

Research and Development

External relation
department

Event organizers

Communication Strategy Department

department
1. RESEARCH AND DEVELOPMENT DEPARTMENT

Budget Estimated time Rate Total

Testing and Ph. D: 25M VNĐ

developing the
product 2 months Up to 170 M
Ph.D: 1 Assistant: up to
Assistants: 6 10M VNĐ
 2. EXTERNAL RELATIONS

Budget Estimated time Rate Total (VNĐ)

Questionnaire
700k/h
development 3 hours 2M1

Questionaire mailing 2 hours 400k/h 800k

Analysis of findings 10 hours 1M/h 10M

Preparation of final
3 hours 1M/h 3M
report
 3. COMMUNICATION DEPARTMENT

Budget Estimated time Rate Total (VNĐ)

Devising promotional
campaign:

2 months
Run Fb ads, TikTok, Youtube 30M/month 6OM

7-15M/
Pay a KOL 7-15M
booking
 4. EVENT ORGANIZERS
Budget Estimated time Rate Total (VNĐ)

Decoration 5M 5M

Catering 10M 10M

Entertainment 1 day 50M 50M

Location 60M 60M

Equipment 25M 25M

Special guests 3 hours 15M 15M

Incurred costs 1 day 20M 20M

 5. MANUFACTURING DEPARTMENT

Budget Estimated time Rate Total (VNĐ)

Design new packages:

10M 20M
2 employees

2 months
Implement sales
operation:
7M 140M
20 employees

Total expenses:
609m VNĐ
V. AUTHORIZATION
VI. EVALUATION
 Evaluation
Problems
Solutions Possibilities
Pros Cons

Need further
research => extra
cost
Reducing the Lower the risk of
acid level in the drying out skin
May adversely
product and irritation
affect the
Causing dry cleansing ability
skin

Extra cost to
Increase
research more
moisturizing Re-branding
suitable
ingredients
ingredients
 Evaluation
Problems Possibilities
Solutions
Pros Cons

Minimize The texture: heavier

environmental
pollution Easy to clump

Contain
Replace with Long research time,
alcohol Reasonable and
natural high costs for the
that cause available
ingredients labor force & testing
irritation

Short expiry Date

Preservation
 Evaluation
Problems
Solutions Possibilities
Pros Cons

Customers do not
recognize the
Repositioning the
product
brand
Fake goods, Change product
High cost
imitation designs and Attract new
goods, poor packaging customers
Depends on the
quality goods periodically
user's aesthetic
Help products
adapt to trends Inventory of old
models
 Evaluation
Problems
Solutions Possibilities
Pros Cons

Portal for
authentication =>
more secure when
Fake goods, Deploy a bridge
purchasing
to authenticate
imitation Qr codes can be
good
goods, poor Receive feedback faked
( VNPT Check )
quality goods directly => solve
problems faster
 Evaluation
Problems
Solutions Possibilities
Pros Cons

Open a "huge" Low-income

sale every customers can buy
Fake goods, month, on genuine products
shopping at cheap prices
imitation
festivals
goods, poor
Attract more
quality goods Launching small people to buy and
capacity know about the
products product
 Evaluation
Problems
Solutions Possibilities
Pros Cons

Increase user

Workshop with awareness

Fake goods,
the participation
imitation
of highly
goods, poor Create brand
qualified
quality goods dermatologists credibility (expert

reputation)
REFERENCES
THANK YOU