Project Charter: Care cosmetics

Project Charter

Care Cosmetics

Project Charter Page 1

 Project Charter: Care cosmetics

Project Name: Care Cosmetics

Purpose
The purpose of this project is to make an online platform for care cosmetics and to enhance the
customer’s experience with our products. Also, to run advertisement on online platforms to raise
awareness about the new and improved products of Care.

High Level Project Description

As the ownership of care has changed, the new owner wants to improve the image and quality of their
products. They are also improving their key accounts department by also selling their product in big
supermarkets and departmental stores. So, I suggested that they should also move to online platforms,
selling their products as well as advertising it. In conclusion by making an online store and improving
their social media.

Objectives
 Making sure that the customers are having a high-quality experience.
 The customers are assured that they are getting the original products.
 Awareness in the new generation or online audience about their products.

High Level Requirements

 We will need to get our hands on the old domain which the previous owner has rights to.
 All the social media will have to be improved like Instagram, Facebook, Twitter and
YouTube.
 Photoshoots need to be done professionally and uploaded to all social media and
website.
 A model or actress is required as a brand ambassador or the face of the brand.
 A whole marketing team needs to be hired and managed.

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 Project Charter: Care Cosmetics

Schedule Milestones of Key Deliverables

Milestones Finish Date

Project Plan 1-Mar-2023
Rights to old domain 5-Mar-2023
Hiring Brand ambassador 25-Apr-2016
Photoshoot of brand ambassador 1-May-2016
Photoshoot of single products 10-May-2016
Improving social media 25-May-2016
Website completion 10-June-2016

Resources

Budget:
 Budget provided for the project is 2 million PKR, will be increased if necessary.
 Budget must include:
o Brand ambassador.
o Domain payment.
o Shopify payment.
o Online advertisement.

Personnel:
 Director, every decision is approved by him.
 Head of marketing department.
 Marketing manager.
 Assistants.

Procurement:
 Advertisement will be out sourced and overlooked by the manager.

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 Project Charter: Care Cosmetics

Overall Project Risks

Category Description
Schedule  There is a dead line given by the director in which he needs this project
complete because he wants to put a QR code on the back of his products
which will be directed to the website.
Budget  As the dollar rate is increasing day by day maybe we will not be able to fit in
the advertisement budget.
Profitability  If we are not able to attract enough customers or make enough sales all
of the project will be a loss.
Technical  If the website crashes due to some reason it will be a big problem.
Organizational  If a good decision is not approved by any of the senior staff it will be a
problem.
External  If the advertisement is not run properly or the budget is not divided right it
can be a loss.

Project Manager, Project Stakeholders, and Sponsors

Name Role Responsibilities and Authority

Javed Sial Director  Provide the budget and sponsor.
 Everything is firstly approved by him
Muhammad Sarwar HOD  Making sure that everything is running smoothly and
leading everyone.
Hassan Marketing  Overlook the project and plan everything.
Manager
Abubaker and team Assistant and  Work on Website and social media.
workers

Project Approval Requirements and Exit Criteria

The Director will provide the final approval on the completion of the Party Project.

The project will meet the following exit criteria in order to be closed:
 The website is complete and running.
 There is an active brand ambassador.
 All social media is up to date and running smoothly.
 The advertisement is running and right audience is targeted.
 Customer is satisfied.

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 Project Charter: Care Cosmetics

Project Sponsor & Client Approval

Project Sponsor: Javed Sial

Project Manager: Hassan

Version Control

Document Approval Date Modified By Section, Page(s)and Text Revised

Version #
1.0 Not approved yet Hassan Original Charter

Project Charter Page 5