Template: Project Charter

Аgency focused on
Project Name outdoor advertising

Project Manager Mari Moss Organization Cre8 agency

Sponsor Ushi Organization MARS

Executive
Committee

Sponsor Sasha Kovalchuk

04.12.2023

Project end Date

Document Change Control

Revision Number Date of Issue Author(s) Brief Description of

Change

Replacement of the company-

1 18.12.22 Mari Moss supplier of posters

2 10.06.2023 Mari Moss Project budget increase by 7%

Project Scope

The project provides for the redesign of outdoor advertising, in particular billboards, this
Business Need will affect the infrastructure of the city and help get the most out of advertising

To make a profit (at least

reach the break-even
point )
Make really high-quality
advertising that will satisfy
the client and bring profit to
the company
To expand the
recognizability of the
Project Goals agency
 Product The project will provide a service for clients who wish to place/change outdoor
Description advertising

In Scope/Out of Part of the project: work on improving advertising.

Scope Providing design services.

Not part of the project: PR services for companies, redesign services for restaurant signs

Part of the project: work on

improving advertising.

Critical Success Close 5 successful cases for the amount of 300 thousand UAH until 2023

Factors Have good visibility.

Project hire highly qualified PR specialists

Assumptions

improving the efficiency of management

maintaining social networks

Project Constraints For team decision making:

The opinion of each team member is important, so it is
important to make a single right decision

Recognizability: all the top advertising agencies have heard about us.
Close 5 successful cases for the amount of 300 thousand hryvnia: earn 25
applications per month, customers like the result.
Project Spend in the top poke systems: have well-developed social networks and an
Deliverables advertising company on the Internet.

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 Requirements

Staff (work experience from 1 year) :

community manager
2 Designers,
SMM manager,
Project Manager

High-Level Milestones and Timeline

Estimated
Milestone/Task Completion

Date

high traffic of target customers 05/01/23

first 8k followers on instagram 03/01/23

completed 500 orders 03/01/23

signed a partnership with 3 companies 07/01/23

Open an office and expand the team to 20 people 10/01/23

Expand the service market to international 06/01/23

High-Level Roles
Skills Recommend
Role Project Required FTE ed

Responsibility FY yy-yy Source

Total

High-Level Budget
Cost Type FY yy-yy FY yy-yy Total

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 Total Budget

The entire budget: 800 thousand UAH

Communications Strategy
the communicative goals of our project, first of all, should cover the needs of our customers in high-quality advertising
of their product or service with high customer traffic
the target audience is businesses and services that need to be widely disseminated
the main communication goal is to close 80% of satisfied customers after working with our advertising agency

Change Management Strategy

Simplify the sales process
Quick resolution of customer problems
Increasing staff engagement
Shortening the product development cycle
The change management strategy is a communication product that includes a description of the main steps to
implement changes and communication support for this process. Any changes that affect one or another part of the
departments in the companies need more than ever communication support.
Risk Management Strategy

Risk areas
economy
market situation
customer demand

Risk management objectives

the overall goals of the risk management project to reduce low-quality traffic

High-level risk management process

low-quality advertising design that carries low traffic of non-targeted customers is replaced and analyzed
Risk decision makers
Identify the roles for assuring risk management objectives are met throughout the project life cycle.

Project Charter Approval Signatures

Page 3 of 4

Potential Sections to add:

Quality Management Strategy

The most important thing in our project is high-quality advertising design. highly qualified designers of high
professionalism can provide this
Issue Management Strategy
The purpose of issue management is to minimize the impact of unplanned for events during project
execution and control, and to ensure that issues that cannot be resolved by the project team are escalated
appropriately.

Functional Readiness Assessment

<Describe the level of preparedness, including planning and knowledge transfer, of the functional project
team. Further, describe the functional readiness steps taken for the project itself, including planning and
resource allocation.>

Technical Readiness Assessment

marketing
ability knowledge
highly to analyze
skilled design
definition of the target audience
Measuring Success
customer satisfaction above 80%
high traffic of target customers

Template: Project Charter v2.2 Page 4 of 4