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Management and Cost accounting

Seventh Edition

Part 1
Management and cost
accounting fundamentals

Chapter 1
The manager and management
accounting

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Introduction

• Modern cost accounting provides key


information to managers for their decision-
making process.
• The study of modern cost accounting
gives an insight into both the manager’s
role and the accountant’s role in an
organisation.

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Learning objectives

1 Differentiate management accounting


from financial accounting and cost
management
2 Recognise the growing role of strategy in
management accounting processes
3 Identify five broad purposes of accounting
systems

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Learning objectives (Continued)

4 Understand how accounting can


influence planning, control and decision
making
5 Distinguish between the scorekeeping,
attention-directing and problem-solving
functions of management accounting

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Learning objectives (Continued)

6 Recognise that economic benefits, costs


as well as contextual and organisational
process issues are relevant to accounting
systems design and operation
7 Understand how companies add value
8 Explain why digitalisation is management
accounting’s most important challenge
today
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Learning objective 1

Differentiate management accounting


from financial accounting and cost
management

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Management accounting

Management accounting measures and


reports financial and non-financial
information that helps managers make
decisions to fulfil the goals of an
organisation.

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Financial accounting

Financial accounting focuses on reporting


to external parties.
• It measures and records business
transactions.
• It provides financial statements based on
generally accepted accounting principles.

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Cost accounting

Cost accounting provides information for


both management accounting and
financial accounting.
• It measures and reports financial and non-
financial data that relates to the cost of
acquiring or consuming resources by an
organisation.

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Cost management

Cost management describes the actions of


managers in short-run and long-run planning
and control of costs that increase the value for
customers and lower the costs of products and
services.
• It entails the continuous reduction of costs.
• It is a key part of general management
strategies and their implementation.

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Learning objective 2

Recognise the growing role of strategy


in management accounting processes

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The growing role…

• Increased focus on expansionist, risky


and entrepreneurial strategies
• Aim to create, not preserve shareholder
value in the short term
• Increase focus to external sources for
opportunities
• All this means an increased role for
management accountants.
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…for management accountants

• Assist management to make balanced


decisions
• Monitor and evaluate strategic and
operational progress
• This has led to a realignment of skill sets
by the global management accounting
institutes such as CIMA, CMA and IMA.

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Learning objective 3

Identify five broad purposes of


accounting systems

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Major purposes of
accounting systems

1 Formulating overall strategies and long-


range plans – internal non-routine
reporting
2 Resource allocation decisions, for
example, product and customer emphasis
and pricing – internal routine reporting.

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Major purposes of
accounting systems (Continued)

3 Cost planning and cost control of


operations and activities – internal routine
reporting
4 Performance measurement and evaluation
of people – internal non-routine reporting
5 Meeting external regulatory and legal
reporting requirements – external reporting.

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Internal routine reporting

• This purpose covers information provided


for decisions that occur with some
regularity:
– Daily reports
– Weekly reports.

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Internal non-routine reporting

• This purpose covers information for


decisions that occur irregularly or even
without precedent:
– Outsourcing
– Design of a special cost control tracking
system.

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External reporting

This purpose covers information provided


to investors, government authorities and
other outside company stakeholders on the
organisation’s financial position, operations
and related activities.

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Learning objective 4

Understand how accounting


can influence planning, control
and decision making

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What is planning?

Planning is deciding on organisation goals,


predicting results under various alternative
ways of achieving those goals and then
deciding how to attain those desired goals.

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What is control?

Control is deciding and taking actions


that implement the planning decisions
‒ deciding on performance evaluation
and the related feedback that will help
future decision making.

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What is budget?

Budget is the quantitative expression of a


plan of action and an aid to the
coordination and implementation of the
plan.

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Performance report

• Performance report is a report that


compares actual results with budgeted
amounts.
• The performance report of Surrey
Specialty Ltd for the month of January
shows the following.

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Performance report (Continued)

Surrey Specialty Ltd, Year 1


Budget Actual
Variance
Revenues £57,000 £60,000 £3,000 F
Cost of goods sold 40,000 43,400 3,400 U
Wages 6,700
7,000 300 U General 1,300 900
400 F Fixed
costs 5,000 5,000 ------- Operating
income £4,000 £3,700 £300 U

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Performance report (Continued)

• The performance report indicates that although


actual revenues exceeded the budgeted
amount by £3,000, operating income was £300
less than budgeted.
• The report could spur investigation and
further decisions.
• Did the purchasing department pay more than
expected for the merchandise?

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Performance report (Continued)

• Yes, actual cost of goods sold were 72% of


revenues instead of the budgeted 70%.

Budget
Actual %
% Revenues
£57,000 100 £60,000 100
Cost of goods sold 40,000 70 43,400
72 Gross margin £17,000 30
£16,600 28
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Feedback

Feedback involves managers examining


past performance and systematically
exploring alternative ways to improve
future performance.

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Learning objective 5

Distinguish between the


scorekeeping, attention-directing
and problem-solving functions
of management accounting

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Scorekeeping

Scorekeeping involves accumulating data


and reporting reliable results to all levels
of management.
•This role asks how is the business doing?

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Attention directing

Attention directing involves helping


managers properly focus their attention.
• This role asks which opportunities and
problems should be emphasised first.
• Attention directing should focus on all
opportunities to add value to an
organisation, not just cost-reduction
opportunities.
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Problem solving

Problem solving involves comparative


analysis for decision making with an
element of analytical review.
• This role asks, of the several alternatives
available, which is the best?

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Management accountants

Management accountants serve each of


these three roles in both planning and
control decisions.
• The problem-solving role is most marked
for planning decisions.
• The scorekeeping and attention-directing
roles are most important for control
decisions.
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Management accountants
(Continued)

• Management accountants often


simultaneously perform two or all of the
problem-solving, scorekeeping and
attention-directing roles.
• Management accountants increasingly are
viewing managers as their customers.

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Learning objective 6

Recognise that economic benefits,


costs as well as contextual and
organisational process issues are
relevant to accounting systems
design and operation

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Key guidelines

1 Cost–benefit approach
2 Full recognition to behavioural as well as
technical considerations
3 Use of different costs for different
purposes

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Cost–benefit approach

A cost–benefit approach should be used in


order to spend resources if they promote
decision making that better achieves
organisational goals in relation to the costs
of those resources.

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Behavioural and technical
considerations

A management accounting system should


have two simultaneous missions for
providing information:
1 To help managers make wise economic
decisions.
2 To help managers and other employees to
aim and strive for goals of the organisation.

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Different costs for different
purposes

A cost concept used for the external


reporting purpose need not be the
appropriate concept for the purpose of
internal routine reporting to managers.

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Learning objective 7

Understand how companies


add value

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Customer focus

The challenge facing managers is to


continue investing sufficient (but not
excessive) resources in customer
satisfaction such that profitable customers
are attracted and retained.

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Key success factors

Key success factors are operational


factors that directly affect the economic
viability of the organisation.
• Cost – organisations are under continuous
pressure to reduce costs.
• Quality – customers are expecting higher
levels of quality.

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Key success factors (Continued)

• Time – organisations are under pressure


to complete activities faster and to meet
promised delivery dates more reliably.
• Innovation – there is now heightened
recognition that a continuing flow of
innovative products or services is a
prerequisite to the ongoing success of
most organisations.
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Key success factors (Continued)

• Sustainability – companies are


increasingly applying the key success
factors to promote the development and
implementation of strategies to achieve
long-term financial, social and
environmental goals.

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Continuous improvement and
benchmarking

Continuous improvement by competitors


creates a never-ending search for higher
levels of performance within many
organisations.

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Value-chain and
supply-chain analysis

• This theme has two related aspects:


1 Treat each of the business functions in the
value chain as an essential and valued
contributor.
2 Integrate and coordinate the efforts of all
business functions in addition to developing
the capabilities of each individual
business function.
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Value-chain and supply-chain
analysis (Continued)

• Supply chain – describes the flow of


goods, services and information from
cradle to grave, regardless of whether
those activities occur in the same
organisation or other organisations.

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Exhibit 1.4 The value chain of
business functions

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Learning objective 8

Explain why digitalisation is


management accounting’s most
important challenge today

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Digitalisation

• Digital disruption and rapid cognitive


development
• Data availability

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Management accountant should
be aware

• Artificial intelligence and robotics


• Blockchain – distributed ledger which
records transactions continuously such
that the transacting parties leave a
permanent record that remains verifiable.

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End of Chapter 1

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