SOCIAL TELESIS

BY: PANKAJ KANWAR

SOCIAL TELESIS: DEFINATION
◦ Social Telesis is a planned progress and purposeful use of natural
and social forces.
◦ It is total process of cultural transformation e.g. Adult education,
Satellite programmes, free education.
◦ Powerful indicator for quality of life, social change, and social
development Positive social control.
◦ Bogardus describes that social Telesis is an economic development
and rural development.
RESISTANCE OF SOCIAL CHANGES
◦ Social change is a universal phenomenon, in no society
changes are accepted by people without opposition or
resistance.
◦ Cultural factors and economic factors also play a central role
in resistance.
◦ Not all changes are accepted by society.
 REASONS FOR RESISTANCE
ATTITUDE AND VALUES: Each society has its own attitudes and values.
When the innovations and changes contradicts or oppose these attitudes and values it leads
to resistance. For e.g. preference for male child and large families have come in way of
FAMILY PLANNING.

VESTED INTERESTS: The costs of social change are never evenly distributed.
Most social changes carry a threat to some vested interests.When individuals and group feel
that a change endagers their interests, or threaten their rights, they resist changes. For eg
landed people opposed land reforms as they lose their lands.
ROLE OF THE AGENT OF CHANGE: The identity of the originator greatly affects
acceptance or rejection. Innovations which are first adopted by persons with higher status and
power are likely to be accepted whereas changes adopted by low status persons will not be adopted
or accepted easily.

COSTS OF CHANGE : Not only does change disrupt the existing culture and destroy
cherished sentiments and values, but it also involves same specific costs. Most innovations require
some modification of the existing culture. For e.g. unigauge system of train in India.
DEMONSTRABILITY OF INNOVATIONS: An innovation is
most quickly accepted when its usefulness can be easily demonstrated. In
some areas of life the efforts of social change cannot be easily
demonstrated.
 For e.g. the good effects of small family cannot be easily demonstrated.
When demonstrability of innovations is difficult people show resistance.

vs
 Pattern of social change
◦ SOCIAL INVENTION
Graham Bell invented telephone, Wright brothers invented aeroplane.
Mechanical inventions necessarily affect social invention. However, social inventions
spring from the perception of some adjustment need and brings about social change, e.g:
The invention of language is greatest of all the invention.
Bouns to wage earner bring about a higher standard of living to workers.
◦DISCOVERY
It is shared human perception of a fact or human relationship
which already existing. The result is social change, e.g:
Columbus discovered America.

◦DIFFUSION
Spread of cultural traits or information from one group to
another
 ROLE OF NURSE IN COMMUNITY
DEVLOPMENT
◦ At ditrict level, distict public health nurse(DPHN) will keep herself infomed to the
key persons about activities of C.D.P, such as the president of zilla parishad and its
other members.
◦ DPHN will interpret the needs of nursing services to the zilla parishad, through the
distract health officer and will attend the health committee meetings for betterment of
the services.
◦ When DPHN goes for supervisory visits to PHC and subcentres, she will try to meet
the Taluk development officer for maintaining good relationship for the success of
the health programe.
All the block head quarters, the DPHN officer, MPHW(F) will keep in
touch with the block development workers and the village leaders for
the villages, which falls within their jurisdiction.
The nurse must keep constant contact with teachers as they are great
asset for health services.
Increase students’ awareness on health related issues to become healthy
citizens.
Immunises the children against preventable diseases.
Promote the village community for better follow-up services.
Nurse can completely change the outlook of the village, by building a
healthy village community.
Nurse can completely change the outlook of the village, by building a
healthy village community.
She can be proud of her achievements and the villagers in return will look
up to her as a source of constant inspiration and guidance.

The CDP is collaborated effort of all agencies and institutions of the people
with the people themselves recognizing the importance of “self-help”
specially at village level.
THE END