Business Idea

MI D -N
IR E R S
O RE P A
AUT

Trusted car
FAHAD
 I D - N
M
IRER S
R EPA
A UTO

Trusted car
care…
INTRODUCTION
 Business Idea Of Auto Repairing Workshop

 Which will operate at night

 Reason for choosing this idea

 Will Hire engineers and well trained mechanics

MISSION

 To show our entrepreneurial skill and to be very

unique in Peshawer city in this type of business. To
earn a satisfied amount of money and to provide
welfare to the people of Peshawer.
  To be very unique service provider in fixing the cars of
VISION
peshawer citizens

 To win awards of excellence in providing secure, best and

on time service and to save people from wasting their time.

 To help engineering students be well trained and in turn

they will help building up the country and serving the
nation.
SERVICE  Services will be provided in the auto repairing
sector in guidance of mechanical engineering
students.
LOCATION

 Phase 5, near PDA, Hayatabad

RESEARCH DATA PRIMA RY
 Primary research data has been collected mainly
through questionnaire.
 Research done through questionnaire revealed
that there is much more demand for the services
of such a unique venture.

ARY
S EC OND
 Some secondary data was collected through
internet.
TARGET MARKET

FO C US
The market which is going to be in focus is
 Middle Class People (Employees)

 High Class People (Professionals)

 Lower Class People (Mainly Taxi Drivers)
 U S
TARGET MARKET MA IN FO C

The main focus is

 Middle Class People (Employees)

 High Class People (Professionals)

S O NS
R E A
 They can afford to use genuine parts in repairing their cars

 They are willing to repair their vehicles by professionals

 High value cars which owner do not want to repair by

inexperienced workers

 They have plenty amount of money

MARKET SEGMENTATION

 Middle Class People (Employees)

 High Class People (Professionals)
 Lower Class People (Mainly Taxi Drivers)
 C T
MARKETING MIX PR OD U
 Overnight auto repairing services to customer

 Quality spare parts to meet the customer satisfaction in

quality.

 Guarantee to their spare parts and services i.e. tires, engine

parts etc.
PR IC E
 Reasonable price for products and services with promising of
quality

 Less prices of spare parts charged than competitors because at

bulk purchase competitors charge high price but we offer less
prices
 CE
MARKETING MIX 
PL A
Will be located in Phase # 5 Hayatabad near PDA

 Phase 5 is located at the center of Hayatabad

 Nearer to the people living in town and board as compared to shoba

bazar.

OT I ON
P RO M
 Ads in newspapers
 Cable networks giving coverage to Hayatabad, Board Bazar and town
 Pamphlets will be made and will be distributed in Hayatabad, in Board Bazar
area, in town and also in Shoba Bazar
 Also posters will be made and will be displayed in Shoba, Board and town.

 At the success of business, TV ads will be made and will be displayed on

certain most viewed TV channels and key chains will be made and will be
given to the customers who will repair car in workshop
 I CI NG
O N PR
RA T I
PENE T E G Y
STR A T
STRATEGY

 Initial stage with innovative idea so we have to

gain a market by providing high quality spare
parts with low price.
 Even companies does not provide guarantee with
spare parts , we’ll provide warranty our self to
increase customers.
 We’ll charge low prices so that more and more
customers can be attracted.
ORGANIZATIONAL PLAN
Legal Form Of Business
R S H I P
T N E
PAR

 Each partner will have equal share in initial

capital
 In future, if success is seen the partnership form
will be converted to the company form of
business
Organizational
INIT
IAL C HART
 HART
IAL C
Organizational INIT
 The number of employees at the starting of business
will be less.
 Five mechanics will be hired at starting of business.

 The number of Engineering students hired at initial

stage will be 2.
 The shop will be hired at initial stage of business.

 The owners of business will act as managers in

different fields of shop.
 One guard, one sweeper will be hired at initial stage.

 As it is partnership form of business, the partners are

agreed to put equal share in the initial capital required
to start a business
Organizational
EX
TP
EEC
D CH ART
 H ART
TE D C
Organizational EXPEC
 After 3 years and by getting continuous success,
several branches will be opened
 At different big cities of Pakistan including Islamabad,
Lahore and Karachi.
 Each partner who is currently working as manager in
initial stage will then be the Head of each workshop
started.
 Each partner will hire further managers i.e. HR,
marketing, finance, operational for each workshop.
 ART
EC TE D CH
EXP
Organizational
 The number of mechanics will be increased too.
 The number of mechanics will be increased according
to the increase in customers at each workshop.
 Also the number of students will be increased
according to customers.
 More workshops will be hired at different cities.
 More guards and sweepers will be required.
 LT URE
Organization CU
 Formal and friendly environment at work shop as
owners and engineers are all educated
 Will have great impact on our customers and those
mechanics and employees working with us.
 Will create free flow of information amongst the
workers, engineers and managers.
 The mechanics and engineers will have proper dresses
which will be comfortable so the mechanic can work
comfortably.
 The workshop would be luxurious and will be better
than other indirect competitors.
 The workshop will be kept clean.
  Provide ease to the people who are not free to repair
BENEFITS
their car at daytime
 Will provide warranty with genuine parts they fix in
cars
 For Hayatabad citizens, it is of more beneficial because
they will have a mechanic shop more nearly than
others
 Repairing their cars on diploma holder mechanics
 In guidance of engineering students.
Financial Plan
 Mid-N Auto Repairers
INCOME STATEMENT
Month1 Month2 Month3 Month4 Month5 Month6
Total Revenue 30,000 40,000 50,000 60,000 65,000 70,000
Less
Cost Of Revenue 5000 7000 7000 7000 10,000 10,000

Gross Profit 25,000 33,000 43,000 53,000 55,000 60,000

Operating Expenses
Rent 10,000 10,000 10,000 10,000 10,000 10,000
Salaries 25,000 25,000 25,000 25,000 25,000 25,000
Supplies 5000 5000 5000 5000 5000 6000
Advertising 3000 3000 3000 3000 3000 3000
Utility Bills 5000 5000 5000 5000 6000 7000
Total Operating
Expenses 48,000 48,000 48,000 48,000 49,000 51,000
Income Or Loss -23,000 -15,000 -5000 5000 6000 9000
 Mid-N Auto Repairers
INCOME STATEMENT
Month7 Month8 Month9 Month10 Month11 Month12
Total Revenue 75,000 80,000 80,000 90,000 95,000 100,000
Less
Cost Of Revenue 10,000 10,000 10,000 12,000 15,000 12,000

Gross Profit 65,000 70,000 70,000 78,000 80,000 88,000

Operating Expenses
Rent 10,000 10,000 10,000 10,000 10,000 10,000
Salaries 25,000 30,000 30,000 30,000 30,000 30,000
Supplies 7000 8000 8000 10,000 10,000 12,000
Advertising 2000 1500 1000 1000 1000 1000
Utility Bills 9000 10,000 10,000 10,000 10,000 10,000
Total Operating
Expenses 53,000 59,500 59,000 61,000 61,000 63,000
Income Or Loss 12,000 10,500 11,000 17,000 19,000 25,000
 Mid-N Auto Repairers
INCOME STATEMENT
1st Year 2nd Year 3rd Year
Total Revenue 835,000 1,002,000 1,503,000
Less
Cost Of Revenue 115,000 138,000 207,000

Gross Profit 720,000 864,000 1,296,000

Operating Expenses
Rent 120,000 144,000 216,000
Salaries 325,000 390,000 585,000
Supplies 86,000 103,200 154,800
Advertising 25,500 30,600 45,900
Utility Bills 92,000 110,400 165,600

Total Operating Expenses 648,500 778,200 1,167,300

Income Or Loss 71,500 85,800 128,700
 Mid-N Auto Repairers
Balance Sheet
Balance Sheet
January 1st, 2012

Assets Liabilities

Cash 30,000 N/P Bridgestone tires 50,000

Inventory
Tires 100,000 Owner’s Equity
Rims 50,000
Fahad Iqbal 62,000
Spare Parts 35,000
Hamayun 62,000
Furniture 30,000
Zahid Khan 62,000
Supplies 2000
Rahim Ullah 62,000
Computer 12,000
Printer 4000
Prepaid Rent 30,000
Total____________ 298,000 Total____________ 298,000
Initial Investment

Initial Investment
298000 + 648500 = 946500