Executive summary

Creative crew is a crew that offers digital advertisement services through self-sufficient
E-pole systems. Through Self-sufficient E-pole, the corporation seeks to provide eco-
friendly advertising system which will provide a complete suite of security,
advertisement system, street lights and traffic control system through renewable
sources i.e., Wind energy and solar energy; at low cost. Maintenance and
manufacturing of poles is the area where most of the funds will be utilized. This will not
only help in cutting off the need of electricity from national grid and will also help others
to advertise their small and large business startup easily and at lowest cost. This will
help to improve the business of the small-scale business owners. As for pole
deployment it is the 50% of the total cost of the poles will be charged from the investors
while the rest of the cost will be charged from the investors during fitting process. Unlike
our competitors (Star Communications, PHA, etc.), the Creative Crew is providing a
good source of advertisement. Most of the business will be done through phone calls
and website. There will be an office where meetings with clients and staff will be help
for the better workflow of the organization. Mainly the investment need is to target as
much societies as Creative Crew could because due to this, we can also be able to
target the small-scale and large-scale business of any society.
Company Overview
Mission:
Creative crew aims to provide an eco-friendly and self-sufficient advertising system. It
also aims to provide people an easy and cheap way of boosting their small and large
business.

Philosophy:
Creative crew will work according to the customer’s needs. This allows Crew to work
effectively and efficiently to provide its best services to the customers and boost their
small and large businesses by advertising on E-Pole.

Vision:
Creative crew is looking forward to provide best and cheap way of advertising to the
customer for boosting their small and large businesses.

Overview:
Creative crew is a crew that offers digital advertisement services through self-sufficient
E-pole systems. Through Self-sufficient E-pole, the corporation seeks to provide eco-
friendly advertising system which will provide a complete suite of security,
advertisement system, street lights and traffic control system through renewable
sources i.e., Wind energy and solar energy; at low cost.

Type of Industry:
Eco-Friendly Social Advertising System

Business Structure:
Corporation

Ownership:
Mutual(Creative Crew)

Product and Services:

Creative crew mainly focuses towards developing societies as they need to place poles,
lighting, security and advertising source. The crew will deploy all of these as a single
suite costing the customer only pole and advertising cost. This will be a one-time
investment while the other costs will be the maintenance only.
Standard Proposal:
There will be properly trained maintenance teams provided to the societies for
maintenance and placing advertisements on the digital advertising screen. Salaries of
maintenance team will be bear by both our crew and societies with a specific
percentage.

Agreement Proposal for market:

The developing societies have to place poles for their security, street lights, etc. Instead
of this, the E-Pole can be placed in societies which will be a complete suite for this with
cheaper digital advertisement. For deployment of the pole, cost will be charged @50%
advanced cost per pole from the society while the rest will be taken after deployment.
Then the client who wants to advertise in the related society will be referred to the
creative crew for advertising. A small percentage after a year will be given to the society
as rent and referring the client. As per the profit of the society there will be no electricity
cost over them.

Income Strategy:
Creative crew will charge Rs 150 per hour and the minimum timespan for the
advertisement is 1 day.
SWOT Analysis:
  Natural disasters damaging
screens and poles
 Opposition of people STRENGT  No electricity cost
H  1 time investment
which are already in
 Cheap Advertisement
Advertisement Business

THREATS SWOT WEAKNESS

 New Idea for saving 

OPPORTUNITY Startup Investment
money and cheap  New in Market
advertisements

Overview of Market Analysis:

PHA Creative Crew
Charges Rs. 4,000 approx. for 1 minute Charging Rs. 150 for 2 minutes advertisement
advertisement per hour. per hour.
Already in Business New in Business
Bearing electricity cost No electricity cost i.e., self-sufficient electrical
supply
Depends upon 24/7 electricity supply No need to worry whether power goes off or
not

Competitor Analysis:
  Natural disasters damaging  Already Created their
STRENGT
screens and poles H monopoly in the
market.

THREATS SWOT WEAKNESS

 Knows which big brand OPPORTUNITY

 Bearing too much
will invest money on electricity cost
advertisement

Market Strategy
Research:
According to an estimate, the net worth of developing societies and new businesses is
more than Rs. 60 billion

Promotion:
For deployment of the pole, cost will be charged @50% advanced cost per pole from
the society while the rest will be taken during fitting. Then the client who wants to
advertise in the related society will be referred to the creative crew for advertising. A
small percentage after a year will be given to the society as rent and referring the client.
As per the profit of the society there will be no electricity cost over them

Competition Overview
PHA Creative Crew
 Charges Rs. 4,000 approx. for 1 Charging Rs. 150 for 1 minute
minute advertisement per hour. advertisement per hour.
Already in Business New in Business
Bearing electricity cost No electricity cost i.e., self-sufficient
electrical supply
Depends upon 24/7 electricity No need to worry whether power goes off or
supply not

Need Analysis
Functional Needs
Sr. Reason(s)

Newly developing societies needs security camera for security

1
purposes.

2 They need street lights

3 Newly established small business needs cheap advertisement

Emotional Needs
As every business man wants to advertise his business with
4
ease and cheap rates

Use of renewable sources can decrease the pollution to a great

5
extent

Decision Making Process

Problem Recognition
A small business man needs his business promotion. Also, a new developing society
needs poles for its street lights and security cameras for lighting and security purposes.

Information Search
Social media and person to person selling method will be adopted to create the
awareness of the usefulness of the project.

Evaluation of Alternatives
The digital advertisement and working of E-pole through renewable sources is the most
important and delicate part as whole project depends upon this.

Admission Decision
The people can book E-Pole through Person selling, website and through office visit.

PEST ANALYSIS

Economy has a great direct impact on the parts of E-Pole. Higher

ECONOMIC inflation rates and taxes may increase the price of parts which will
increase the rate of E-Pole.

Social media might help in advertising the newly developed

SOCIAL
advertisement source to create awareness

Technology will play an important role as every single component

TECHNOLOGICAL
needs to be perfectly integrated together for better working.
Competitor Analysis
Yellow
E-Pole PHA
Communications
Program Name E-Pole Digital Advertising Digital Advertising
Similar Feature
Digital Advertising Digital Advertising Digital Advertising
Possessed by all
Renewable
Unique Features sources, the whole
What’s different in each
package includes Nil Nil
Product competitor which isn’t
available with other three
street lights and
security cameras
Targeting small Simpler digital Simpler digital
Key Benefits to student due businesses so they advertisement is advertisement is
to Unique Feature can advertise done at a very high done at a very high
themselves rate rate
Price Annual Fee 1310400 31200000
Per month 108000 2571428
Total cost(Advertisement + Depends upon
Rs. 600,000 approx.
pole) poles making
Concession Policy The developing Nil Nil
societies have to
place poles for
their security,
street lights, etc.
Instead of this,
the E-Pole can be
placed in
societies which
will be a complete
suite for this with
cheaper digital
advertisement.
For deployment
of the pole, cost
will be charged
@50% advanced
cost per pole from
the society while
the rest will be
taken after
deployment. Then
the client who
wants to
advertise in the
related society
will be referred to
 the creative crew
for advertising. A
small percentage
after a year will
be given to the
society as rent
and referring the
client. As per the
profit of the
society there will
be no electricity
cost over them.
Developing
Place Geographical Location(s)
Societies
Where the program is being
offered
What is their Promotional
Digital Advertising Digital Advertising Digital Advertising
Mix
Similar Platform(s) Nil Nil Nil
Platforms which are used by all
Promotion A whole suite is
being provided
which contains
Unique Platform(s) multiple things,
which will increase
the consumers
income
Target Upper, Middle or Lower Upper and middle
Upper class Upper class
Market Class business class
Gained or lost with respect
to No. of Admissions last Gain Gain Gain
Market Share year
Why? Working through Working through
New Idea
(State Reason) long time long time
How do you evaluate
Financial
Stable financial condition of each? Slightly unstable Stable Stable
Please give example to specify
HR Core How do you evaluate HR A little poor
Good Normal
Competencies competencies of each? behavior
How do you evaluate
Technological
Technological Good Excellent Excellent
Skills
Competencies of each?
How do you evaluate
Infrastructure infrastructure and A little less
Good Good
and resources resource
resources of each?
 How do you evaluate
each’s access to teaching Through calls,
Access Going on the place Going on the place
resources? website

How do you evaluate

service quality of each?

Good but too

Best Normal
costly
Service
Quality

How do you evaluate

each’s existing relationship Least relationship Normal Good
with students

Relationship How do you evaluate the Almost no

with relationship with collaborator found Normal Good
collaborators collaborators of each? yet
How do you evaluate
Network network strength of each? Least Good Excellent
Strength

How do you evaluate the

Leadership leadership profile and Good Excellent Normal
competence?

Points of Differentiation
Sr
.
1 Their advertisement method is old and digital method is much costly.

2 They have to bear electricity cost.

3 They don't provide security camera.

4 A small business man cannot pay for his business advertisement.

5 Street lights are not included in their package.

6 Their pole cannot produce electricity or is not self-sufficient.

Unique Value Propositions (UVPs)

Sr
.
1 If you invest in E-Pole instead of Yellow Communications and PHA, your business
advertisement will be ensured due to least price of advertisement which isn't
available in any of mentioned competitors.
2 If you invest in E-Pole instead of Yellow Communications and PHA, the working of
lighting system will be ensured due to the availability of street lights within the E-
Pole which isn't available in any of mentioned competitors.

3 If you invest in E-Pole instead of Yellow Communications and PHA, the security
surveillance will be ensured due to the availability of security cameras which isn't
available in any of mentioned competitors.

4 If you invest in E-Pole instead of Yellow Communications and PHA, the cutting short
of electricity consumed by the poles and its bills will be ensured due to the use of
solar and wind energy which isn't available in any of mentioned competitors.

5 If you invest in E-Pole instead of Yellow Communications and PHA, the lessening of
the pollution through renewable sources will be ensured due use of both solar and
wind energy which isn't available in any of mentioned competitors.

Message to consumers
Attention For developing societies and small- and large-scale business of any
type, there is need of best and cheap way of digital advertisement
for businesses and security of the societies, therefore, E-Pole is a
complete suite for providing both digital advertisement and
security with street lights through renewable sources unlike PHA
and Yellow Communications; due to renewable sources and there
is no electricity consumption from national grid.
Interest For developing societies and small- and large-scale
business, there is need of best and cheap way of digital
advertisement for businesses and security of the
societies, therefore, E-Pole is a complete suite for
providing both digital advertisement and security with
street lights through renewable sources

Evidence PHA charges Rs. 4,000 approx. for 1 minute

advertisement per hour.

Desire People need to grow their business with less

expenditure of money

Action The use of renewable sources is very unique key point

in E-pole

Final Statement:
For developing societies and small- and large-scale business of any type, there is need
of best and cheap way of digital advertisement for businesses and security of the
societies, therefore, E-Pole is a complete suite for providing both digital
advertisement and security with street lights through renewable sources unlike PHA
and Yellow Communications; due to renewable sources and there is no electricity
consumption from national grid.
Financial Plan
1. Facilities and Equipment Requirements

Sr Description Quantity Price Per Unit Amount

No.
1 Furnitures - - 100,000
2 Air conditioners 1 60,000 60,000
3 Systems 3 30,000 90,000
4 Internet - - 3,500
5 Legal Fee - - 80,000
6 Miscellaneous - - 20,000
7 Office Security - - 100,000
Total Rs 453,500

2. Working Capital

Sr Description Expenses Per Month

No.
1 Salaries (Maintenance team , Office boy etc.) 60,000
2 Utility Bills(Electricity, Internet, Telephone, Gas) 50,000
3 Rent 40,000
4 Marketing 40,000
5 Miscellaneous 10,000
Total PKR 200,000
Required Running Capital PKR 600,000

3. Startup capital

Sr Description Amount
No.
1 Facilities and Equipment Requirements 453,500
2 Working Capital 1,000,000
Total PKR 1,453,500
4. Capital Structure
Assumed to be 70% Equity and 30% Debt.

Percentage Amount
Equity 70% PKR 1,017,450
Debt 30% PKR 436,050

5. Prospected Financial Statement

Source of Revenue
Revenue will be generated through Advertisements and placing of E-poles

Selling Price
Cost of per E-Pole will be PKR 550,000

Simple Hours on whole Day

The revenue will be generated through advertisement. The cost of advertisement on per hour
will be PKR 150 per customer and maximum number of customers in one hour are 30 and the
advertisement running time in per hour are 2 minutes. 3am to 7 am are the resting hours .

Peak Hours
The cost of advertisement on per hour will be PKR 200 for one customer and the maximum
number of customers in one hour are 30 and the advertisement running time in one hour are 2
minutes . Peak Hours start from 5 pm to 9 pm .

Cost of one Customer of one day

Normal Hours = 16
Peak Hours = 4
Normal Hours Rate = Rs. 150
Peak Hours Rate = Rs. 200
Normal hours rate of one day of one customer = 16*1*150 = 2400
Peak Hours rate of one day of one customer = 4*1*200 = 800
Total Cost of one day of one customer = 2400+800 = Rs. 3200

Cost of one Customer of one Month

Total cost of one month of one customer = 3200*30 = Rs. 96000
Maximum Sales Budget
Income through Advertisements
Month No of No of Peak Without No. of Total Income
Working Hours Peak Hours Customers
Hours
1 600 120 480 5 480,000
2 600 120 480 7 672,000
3 600 120 480 9 864,000
4 600 120 480 5 480,000
5 600 120 480 10 960,000
6 600 120 480 15 1,440,000
7 600 120 480 21 2,016,000
8 600 120 480 20 1,920,000
9 600 120 480 25 2,400,000
10 600 120 480 27 2,592,000
11 600 120 480 22 2,112,000
12 600 120 480 18 1,728,000
Total PKR
17,664,000
Total Working Hours per year = 7,200
Income from placing E-Poles
Month No. of Units Selling Price Total Income
1 10 550,000 5,500,000
2 12 550,000 6,600,000
3 15 550,000 8,250,000
4 18 550,000 9,900,000
5 20 550,000 11,000,000
6 22 550,000 12,100,000
7 20 550,000 11,000,000
8 18 550,000 9,900,000
9 20 550,000 6,600,000
10 20 550,000 11,000,000
11 25 550,000 13,750,000
12 30 550,000 16,500,000
Total PKR 122,100,000
Total units sold in Year – 1 = 230 Units
Overall Income = E-Poles + Advertisements = 122,100,000 + 17,664,000 = PKR 139,764,000

Cost Budget

CGS
Graphic Designers 4 PKR 200,000
E-Pole 230 (units in year – 1) PKR 115,000,000
Other Expanses in case of PKR 200,000
Maintenance
Total PKR 115,250,000
Other Working Capital Expenses
50,000 x 12 = PKR 600,000

Prepare Income Statement

Year – 1 Year – 2 Year – 3 Year – 4
Revenue 139,764,000 153,740,400 169,114,440 186,025,884
CGS - 115,250,000 - 123,317,500 - 131,949,725 - 142,505,703
Gross Profit = 24,514,000 = 30,422,900 = 37,164,715 = 43,520,181
Other Operating - 600,000 -642,000 - 704,940 - 761,335
Expenses
Profit without = 23,914,000 = 29,780,900 = 36,459,775 = 42,758,846
Tax
Tax (18%) -4,304,520 - 5,360,562 - 6,562,760 - 7,696,592
Profit After Tax PKR 19,609,480 PKR 24,420,338 PKR 29,897,015 PKR 35,062,254

Note: 10% annual growth in revenue while 7% inflation is assumed each year

Prepare Balance Sheet

Sr. Asset Year – 0 Year – 1 Year – 2 Year – 3 Year – 4
No (Day - 1)
1 Furnitures 100,000 100,000 100,000 100,000 100,000
2 Air 60,000 60,000 60,000 60,000 60,000
conditioners
3 Systems 90,000 90,000 90,000 90,000 90,000
4 Internet 3,500 3,500 3,500 3,500 3,500
5 Legal Fee 80,000 80,000 80,000 80,000 80,000
6 Miscellaneous 20,000 20,000 20,000 20,000 20,000
7 Office 100,000 100,000 100,000 100,000 100,000
Security
8 Preliminary 600,000 600,000 600,000 600,000 600,000
expenses
9 Cash 1,000,000 19,609,480 24,420,380 29,897,015 35,062,254
Total Assets 2,053,500 20,662,980 25,473,880 30,950,515 36,115,754

Equity
Opening Capital 1,017,450 1,017,450 20,226,930 25,037,830 30,514,465
Profit 600,000 19,209,480 4,810,900 5,476,635 5,165,239
Drawings
Liabilities
Loan 436,050 436,050 436,050 436,050 436,050
Creditors - - - - -
Total Equity & 2,053,500 20,662,980 25,473,880 30,950,515 36,115,754
 Liabilities

Ratio Analysis
Gross Profit
1. Gross Profit Margin (GPM) = ×100
Revenue
Profit after tax
2. Net Profit Margin (NPM) = × 100
Revenue
Profit after tax
3. Return on Equity (ROE) = ×100
Equity at the start of year

Year – 1 Year – 2 Year – 3 Year – 4

GPM 17.54% 19.79% 21.98% 23.39%
NPM 14.03% 15.88% 17.68% 18.85%
ROE 1,927.32% 95.86% 119.41 114.90%

Break-even point
Annual Operating cost
Break-even point =
Contribution per unit
600,000
Break-even point = = 4 units
150,000
4 units are of 1.74% of our estimated units which can be achieved in only first month.
(Estimating sold units in 1st year are 230 units)

Year Cash Flows Cumulative Cash Flow

0 (2,053,500) (2,053,500)
1 19,209,480 17,155,980
2 4,810,900 -
3 5,476,635 -
4 5,165,239 -
2,053,500
Payback Period = 0 + = 0.11 years
19,209,480
It means that the initial investment will be recovered in the first year