Product

features
Type of products
1. Dine-in (qsr/casual)
2. Take away
3. Food Court
4. Postpaid
5. Delivery
6. Pick-up
7. Sweets and Snacks
Dine-in (casual/qsr)
Food court
Postpaid
Delivery

- Choose location, list of all near stores available to the customer

- Currently, no separate timings for delivery - same as store
timings; to be taken care of by next week
- Exact delivery location link not provided to merchant - will be
picked up in phase 2
- Integration available with Delivery partners
- Can define delivery area
- Put charges on defined delivery area
Pick-up

- Choose location, list of all near stores available to the customer

- Store details (name, address, phone number) to be added on cart

page so that customer exactly knows where to pick the order
from before payment is made
Sweets & Showroom
Designed based on
catalogues with high
number of items
- Supports ordering from multiple
sections of 1 outlet
- Helps better item
discoverability
- Digital promotion Space for the
products by Merchant as done
in offline space
Global feature
1. Branding elements
2. Option/Variants
3. Promotion engine
4. Combo
5. Type of Charges
6. Communication triggers
7. Service based different Menu
8. Universal QR supporting all services
9. Configurable feedback form
Global feature - Branding elements
Brand color element

Brand Logo Banner

Brand Colour Buttons

Global feature Option and variants
Global feature
Type of promotions:

● Item level discount

● Cart level discount
● Category level discount
● Item free on minimum purchase
Global feature - Combo

● Multiple items bundled at a specific price

● User can choose items from multiple
category
● User can choose multiple items from a
category
● User can upgrade specific item by paying
some extra amount in the combo
Global feature
Type of Charges
Communication triggers
● Service charges and its tax
● Order placed
● Delivery charges and its tax
● Order confirmed
● Packing charges and its tax on complete
● Item ready (dine-in & takeaway)/ order ready
catalogue
(delivery & pick up)
● Packing charges on each and its tax
● Order/item rejected + refund initiated
● Refund success
● Order out of delivery + Rider details + rider
phn no
● Order delivered
● Order completed
● Feedback link
Global feature
Service based different Universal QR Configurable feedback
Menu (supporting all services) form
● Different Menu including
● Reordering link on ● Merchants can show
items price can be shown
whatsapp would allow there own feedback form
basis on service type
the user to get all type of including open text box
(takeaway,delivery,pick
the services enabled by and ratings. This page
up & dine-in)
merchants would also have brand
colours and Logo
New Features in Pipe
Front End:

● Additional Item prompt on cart page – Desserts/beverages/condiments

● Order Scheduling – Relevant for Bakeries and during Festivities
● Single QR Code for all modules
 
● Widgets for Offer communications
● Unique promo - codes/Loyalty program
● Chatbot – On a merchant basis

Merchant:

● Selective refund/rejection rights – on a merchant basis

● Additional manual triggers for customer communication
● Detailed merchant reports, including Order details, Customer details, and item details at one place
Payments
Current Integrations: PayU, Paytm

Payment Methods Available:

● Cards through browser redirect – PayU
● Paytm through redirect and App invoke – PayU & Paytm
● UPI through App invoke - PayU & Paytm  

Upcoming features:
● Cred through App invoke – For limited users
● Offers on Cred for DOTpe users
● PhonePe Switch and GPay Spot integration
Competitive Analysis- Dinein
Mall FnB stores:
● Landing page after scanning QT – choose between
Mall and Food court
● After choosing mall – Choose floor (might be an
unnecessary step)
● Search option available
● Shows same floor option only
● Asks OTP on selecting an option
● Post OTP – choose between DineIn and takeaway
● Shows Menu – some has images
● Select and proceed to cart
● Cart has option for add instruction at item level
● Taxes and charges are not displayed on cart – is
displayed on clicking taxes and charges option (good
feature)
● Take away shows option for takeaway now or
takeaway later (at this point starts feeling like too
many questions)
● Pages are a bit buggy
Foodcourt:
● Once you select foodcourt, asks for cuisines
● Search option is available
● Once you select cuisine, takes to stores which again
shows full set of cuicines in carousel (redundant step)
● After choosing store, option of Eat her vs Takeaway
● Post this, similar as other stores in mall
Overall:
● Once you select foodcourt, asks for cuisines
● Search option is available
● Once you select cuisine, takes to stores which again
shows full set of cuicines in carousel (redundant step)
● After choosing store, option of Eat her vs Takeaway
● Post this, similar as other stores in mall
Inresto vs DOTpe
● Recognize, Personalize, Re-engage ● Need a catchphrase
● Customer history ● App-less experience
● Automated Table Inventory Management ● Catalog Discovery
● Real time Table inventory status ● In-Store Ordering
● Menu Browsing and order placement ● Customer Engagement
● CRM, Share Anniversary discounts etc. ● Payment Experience
● Integrated with most POS, Loyalty, tech
stack, payment gateways
● Dine-IN ● In Store/WA Digital Ordering
● ● Catalog Re-imagined : On WA
Feedback Management
● Become Super Discoverable : Online Offline
● InResto Loyalty
Discovery
● Reservation management ● Direct customer relationship without intermediary
● inResto-WLA ● Gamification/Loyalty
● inResto Orders ● Fastest and contactless Card and UPI payments
● Guest
● InResto Campaigns
Inresto ppt flow
● Slide 1 – Strong callout for WA
● Index – not required IMO, keep ppt as
succinct and to the point as possible
● Why Whatsapp for business – Important
● How Whatsapp for business – Important
● Screenshots of WA order flow
● Onboarding steps: Very very important
(Take content from Dushyant & Sachin –
simple 5-6 steps)
● Pricing and payments
● Use cases for user initiated WA
conversations
● Use cases for Outbound communications
(WA templates for different cases)
● FAQs
proposed DOT ppt flow
● Slide 1: Callout (Ex: Grow/Digitally
Transform your business with DOTpe)
● Use Cases – Introducing Modules
● Different Modules
● Customer Engagement: whatsapp for
business ( both slide content and
embedded video as a demo)
● Brands/Logos acquired and testimonials (if
possible)
● Appendix
○ Onboarding steps
○ Pricing
○ Customer Journey: Screenshots (WA
screen, Digital Receipt, Feedback form,
Chatbot (optional), catalog, Foodcourt) and
a video
○ FAQs
Slide 1: Visuals & CallOut
● Digitally Transform your business with
DOTpe
Slide 2 : Use Cases
(One stop solution for all your FnB digitization
requirements)
● In Store: Dine-In, Takeaway
● Remote: Delivery/PickUp
● Foodcourt: (Both In-store and Remote)
(Can beautify the 6 points below and show as 6
key benefits)
● Contactless Ordering
● Contactless Payment
● Catalog Discovery
● Customer Engagement & Feedback
● Check for available Offers
● Sales Numbers and Analytics
In Store - Dine In, Take Away, Multi Service Outlet (Screenshots for reference only, picture needs
to be better quality)

PrePaid and Postpaid*

• Customer Scans QR Code at the Table/Counter

• Customer browses full catalog, with Combos,
variants and Add-Ons
• Customer confirms Cart and makes payment
through card/paytm/gpay
• Customer receives Digital receipt and Feedback
form.

*Postpaid only for DineIn

Remote (Delivery & Pick Up)

● Customer sees stores nearest to them and

places order
● Delivery link, Rider details available to the
customer*
● Customer receives delivery confirmation

Delivery variables to be as per merchant –

Radius, Charges, Delivery partner, Available
Stores and Items

*Contingent to such details being provided by Delivery partner

FoodCourt

● Empower your foodcourt with Dine-In,

Takeaway and Delivery
● Customized branding for Food court, and
stores within.
Customer Engagement
● Whatsapp For business:
Reach your customer through their favourite
choice of communication - WA
Create powerful, personal bond with your
customers through direct messaging
Lack of intermediaries/aggregators ensure zero
brand dilution
Trusted and secured: WA’s own built in 2 factor
authentication and end to end encryption
● Modes
Outbound notifications: transactional
messaging during customer journey of order
placement. These are paid. Click here to view
(Embedded video)
User-initiated conversations (Optional: Need
to take a call if we want to show this to every
merchant) : Chatbot initiated with a “Hi” from
user. These are Free for 24 hours after
initiation. Click here to view (Embedded video)
Sales Numbers and Analytics
● Fully equipped with Merchant level Dashboards and Store/Kitchen Consoles with protected Access Rights
● Track your Sales Numbers, For any time period, Any Store, Any Service type
Brands with Us (Add Brand Logos)
Customers: Partners:
● McDonalds ● MS Retail
● Starbucks ● Posist
● Dunkin Donuts ● PetPooja
● BigChill ● Dunzo
● Vishal Mega Mart ● Delhivery
● Social ● Gpay
● Byg Brewsky ● PayTM
● Keep Adding ● Cred
● PayU

If possible testimonials
Appendix:
Onboarding Steps (To be updated):
1. Set up FB business Manager account
here(link)
2. Fill Onboarding Kit here(link)
3. Share Communications template(link)
4. Share Integration requirements, if any
(ERP, Delivery partner etc.) here(link)

5. Sit back, relax. We will reach out to you to

complete your onboarding
Pricing (To be Updated)
Customer Journey
● Screenshots (WA screen, Digital Receipt,
Feedback form, Chatbot (optional), catalog,
Foodcourt) and a cheerful video
FAQs