Professional Documents
Culture Documents
Business
xin chào
05/09/2022 1
Make work easier through
understanding each other
05/09/2022 2
Changes …… ‘developing nations’ have been
catching up with the ‘developed nations’ both
regarding GDP and personal circumstances.
05/09/2022 3
http://ven.vn/
http://ven.vn/hanoi-crafts-ambitious-
plan-to-develop-production-villages-
36900.html
05/09/2022 4
Communication, Language,
People, Culture and Individuals
05/09/2022 5
Communication and language
05/09/2022 6
How do we communicate?
05/09/2022 7
What tools and processes
can we ‘use’ to communicate
successfully?
05/09/2022 8
• VERBAL: Words – the what (limitations, intrinsic
value + or - translation, ...)
• Silence
05/09/2022 11
Intention - interpretation
05/09/2022 12
Check & Clarify
Do you mean
What do you
Mean ….. ?
05/09/2022 13
4 Ear Model
Schulz von Thun’s
Appeal
Message
Vocal
Visual
05/09/2022 15
Verbal - Nature or Culture?
Honesty
l
ra
As soon as possible
ltu
f ac
cu
Integrity
ct
le
s ct
ef
on le
Legal requirements
-r
si ef
en - r
ls
Yes .... No
be
m s
di be l
la
Respect
la
Vocal Message
It is 9 o’clock
05/09/2022 17
Visual– non-verbal signals
What body language shows • Confrontation
• Suspicion
• Reflection
• Cooperation
• Openness
• Insecurity
• Frustration
• Friendship
• Honesty
05/09/2022 18
Some common non-verbal signals
-Stroking chin
-Arms crossed
-Arms crossed -Head tilted
-Sideway
-Fist gestures -Peering over
glances
-Pointing glasses
-Touching nose
finger - Looking into
-Squinting
distance
05/09/2022 19
Cooperative Insecurity &
& open nervousness Frustration
Signals Signals Signals
-Short breaths
-Open hands
--Fidgeting -Clenched
-Hands back, hands
-Poor eye
open body --Pointing
contact
- Smile finger
- Rolling eyes
05/09/2022 20
In percentage, how important are:
al
Ver
b The words you say
05/09/2022 21
In percentage, how important are:
05/09/2022 22
The 3 V’s:
VERBA
L
(7)
Vocal
(38)
VISUAL (55)
Re: relative importance of verbal and nonverbal messages were derived from experiments dealing with
communications of feelings and attitudes (i.e., like-dislike). Unless a communicator is talking about their feelings
or attitudes, these equations are not applicable.
Example - Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking
05/09/2022 23
VERBAL
VOCAL VISUAL
05/09/2022 24
• VERBAL: Words – the what (limitations, intrinsic
value + or - translation, ...)
• Silence
•
• Context (HC & LC)
05/09/2022 25
Silence
05/09/2022 26
05/09/2022 27
Non-verbal communication
Americans Japanese Brazilians
Silence 3.5 5.5 0
(Number of periods >10
seconds / 30 minutes
Touching
(excl. handshaking / 30 0 0 4.7
minutes)
• VERBAL: Words – the what (limitations, intrinsic
value + or - translation, ...)
• Silence
05/09/2022 29
Context (HC – LC)
Indirect and direct
Indirect
Direct
05/09/2022 30
Advertisements
Germany
Denmark
Sweden
DIRECT (LC)
Austria
USA
UK
Spain
Italy
Brazil
Country example (heuristic)
France
China
Japan
INDIRECT (HC)
Listen
05/09/2022 37
Authentic listening
05/09/2022 40
Showing empathy and
understanding is what
makes a ‘real’ (authentic
listener)
05/09/2022 41
Trust (trustworthy)
Honest
Skills
05/09/2022
Reliable 42
THE 70-20-10 TOOL FOR LISTENING
70%
20%
10%
05/09/2022 43
People, Culture and
Individuals
05/09/2022 44
Who made you who you are?
05/09/2022 45
Brothers
Father & Sisters Relatives
and
Mother
Teachers
Society
Social ……..
Education Religion
class
05/09/2022 46
Behaviour
Beliefs
values
05/09/2022 47
Behaviour
Symbols Rituals
Values
Beliefs
Drivers
05/09/2022 48
Intercultural dimensions
Typical values
TASK RELATIONSHIP
Individual Group
TASK RELATIONSHIP
What conflicts/challenges can arise?
TASK
? RELATIONSHIP
Task & Relationship Dimension
TASK RELATIONSHIP
05/09/2022 54
What is helpful
to know?
• Types of people
• How we interact
05/09/2022 55
• Extroverted with • Reserved
strangers
• Need time to warm
• Open and curious to strangers
05/09/2022 56
Thinker or Doer
(when working with others)
05/09/2022 57
TRANSACTIONAL ANALYSIS
PARENT
Personality & Relationship
PARENT CP NP
ADULT ADULT A
CHILD CHILD AC FC
05/09/2022 58
Conclusion
Context Listen
VERBA
L
(7)
VOCAL
(35) VISUAL (58)
Behaviour
Action
Situation Culture
05/09/2022 60
Motivation
And the individual
05/09/2022 61
What motivates people to
do what they do?
05/09/2022 62
What motivates people
to do what they do?
Power
Activity
Recognition
Affiliation
Competence
Ownership
Meaning
Achievement
Personal satisfaction What can you do to
help increase
motivation ...
commitment?
05/09/2022 63
Motivation (Spitzer’s 8)
Power
Motivated by status, control of their future and opportunity to progress
Activity
Motivated by interest and variety in work and daily life
Recognition
Needing praise and acknowledgement and approval for good performance
Affiliation
Motivated by social or professional contact, friendship, group affinity and team spirit,
sense of belonging
Ownership
Need to be personally involved. Like to be part of the decisions that affect job/life.
Meaning – self-worth
Need to feel that they are part of the team, have a definite role to play and have a positive
contribution to make
Achievement
Achievement or accomplishment of something worthwhile. Like to be challenged, to develop
themselves
with realistic and achievable goals.
05/09/2022 65
Why is this useful?
Because we need to know about what ‘makes people
tick’ and people make organisations and business
• Often national corporations share national (people’s
beliefs)
• Hierarchy
Q2. –
What should a Code of Conduct include?
05/09/2022
69
What about the individual
relationships in a management
team or organisation?
05/09/2022 70
Is information a right or a privilege?
05/09/2022 71
Power and Mutual Respect
05/09/2022 72
What is helpful
to know?
1.Style
2.Status
3.Motivation & engagement
4.Persuade & influence others
Do people trust you – are you credible? Why?
05/09/2022 74
Style of leadership
05/09/2022 75
Consensual or autocratic Leadership
05/09/2022 76
First, an example ….
05/09/2022 77
A Swedish company bought a company in Poland.
The previous Polish boss was stern and dictatorial. His words
were not questioned; the boss told the workers what to do
and they did what he said, without questions.
05/09/2022 78
What did the Swede say about his Polish
colleagues?
05/09/2022 79
Contradictions
Mr J (non-Polish manager)
1. They call me Mr President
2. They defer to my opinions
3. They are reluctant to take the initiative
4. They constantly ask for my approval
5. They treat me like I am King
% in agreement
80%
40%
10%
05/09/2022 82
3 Manager/Leader styles
Autocratic Consultative Consensual
Tell Tell & Sell Tell Seek Joint Delegate Abdicate
& test Problem
solving
Managers
degree of
involvement
Subordinates
degree of
involvement
05/09/2022 85
05/09/2022 86
STATUS ACHIEVED STATUS ASCRIBED
• Short (term)
• Long (term)
Task Relationship
Intercultural dimensions
• DIRECT (LC) language
• INDIRECT (HC) language
• Simple rules
• Duties & obligations
• Rules important predictability
• Complex rules
Process
05/09/2022 89
NATIONAL
05/09/2022 90
Influence and persuasion
05/09/2022 91
Thinking & persuasion
Deductive Inductive
DEDUCTIVE INDUCTIVE
05/09/2022 95
Home
Holistic or Specific
05/09/2022 99
Leadership regularly conforms to national
stereotypes and therefore, when transferring from
culture to culture, careful thought is required.
05/09/2022 100
Creating and maintaining corporate
culture:
Maintained by
▪ Hiring and promotional practices
▪ Induction processes/procedures
▪ Reward strategies (appreciation & recognition)
▪ Interpersonal contacts
▪ Communication (stories, symbols, uniforms management
05/09/2022
…)
©Provox Training and Consulting for NEU - EBBA 101
05/09/2022 102
2 Quotes for reflection
05/09/2022 104
Effects of culture: Is a strong culture good?
05/09/2022 107
Ethics is the accepted principles of ‘right’ and
‘wrong’ that govern conduct of people,
organisations and even states.
● Payment (remuneration)
Pollution
Ethical problem when host national
environmental policies are inferior to
home nation.
Personal
beliefs, Organisational
values, culture (this is the
way we do things around
attitudes here)
Ethical Leadership
Societal
behaviour
culture
Decision
making
processes
Pressure to
achieve
05/09/2022 118
Making ethical decisions internationally (ethics
officers)
05/09/2022 121
Corporate Social Responsibility (CSR)
Social Capitalism
05/09/2022 ©Provox Training and Consulting for NEU - EBBA
122
‘One country, two systems” Deng Xiaoping in
the early 1980s
Social Capitalism
1824 (Cadbury)
1862 (Rowntree)
1894 (Hershey)
2000 > (CSR)
05/09/2022 ©Provox Training and
Consulting for NEU - EBBA 124
05/09/2022 ©Provox Training and
Consulting for NEU - EBBA 125
Sustainability
05/09/2022 126
CSR – Sustainability
05/09/2022 132
Student presentation &
seminar
05/09/2022 133
Individual ‘New’ Presentations – seminars
Individual score (max 10)
0 1 2 3 5 6 7 8 9 10
Do you feel that your understanding of the topic has
expanded and you have gained (got some good ‘take
aways’) from the presentation / discussion?
05/09/2022 134
05/09/2022 ©Provox Training and
Consulting for NEU - EBBA 135
05/09/2022 ©Provox Training and Consulting for NEU - EBBA 136