Mohali

Summer Internship Project Guidelines

 What is an Internship Research Project? Mohali

• The internship programme can best be described as an attempt to

institutionalize efforts to bridge the gap between the professional
world and the academic institutions.
• The educational process in the internship course seeks out and
focuses attention on many latent attributes, which do not surface
in the normal class room situations.
• These attributes are intellectual ability, professional judgment and
decision making ability, inter-disciplinary approach, skills for data
handling, ability in written and oral presentation, sense of
responsibility etc.
 What is an Internship Research Project? Mohali

• In order to achieve these objectives, each student will maintain and

submit
– a file (Internship File), and
– a report (Internship Report)
• Internship File
– The Internship File aims to encourage students to keep a personal record of their
learning and achievements throughout the Programme.
– It can be used as the basis for lifelong learning and for job applications. Items can
be drawn from activities completed in the course modules and from the
workplace to demonstrate learning and personal development.
 What is an Internship Research Project? Mohali

• Internship File (cont’d....)

– The File will assess the student’s analytical skills and ability to present supportive
evidence, whilst demonstrating understanding of their organization, its needs and
his/her own personal contribution to the organization.
– The File is essentially a comprehensive documentation of how one proceeds while
working on the assignment and should be regularly checked by the faculty guide/
supervisor, issues discussed with the students, doubts if any clarified and signed
as having done so. This will form the basis of continuous evaluation of the
project.
 What is an Internship Research Project? Mohali

• Internship File (cont’d....)

– The File will include five sections in the order described below.
1. The Title Page – An Internship Experience Report For (Your Name), name of
internship organization, name of the Supervisor/Guide and his/her designation, date
started and completed, and number of credits for which the report is submitted.
2. Table of Content – An outline of the contents of the file by topics and subtopics with
the page number and location of each section.
3. Introduction – Short, but should include how and why you obtained the internship
experience position and the relationship it has to your academic/professional and
career goals.
 What is an Internship Research Project? Mohali

• Internship File (cont’d....)

– The File will include five sections in the order described below.
4. Main Body – Should include a brief summary/ executive summary of the Internship
Project Report that the student has worked on, an analysis of the
company/organization in which the student is working, a personal review of the
student’s management skills and how they have been developed through the
programme, the daily tasks performed, major projects contributed to, dates and
hours spent on a task, observations and feelings, meetings attended and their
purposes, listing of tools and materials and their suppliers, and photographs if
possible of projects, buildings and co-workers.
 What is an Internship Research Project? Mohali

• Internship File (cont’d....)

– The File will include five sections in the order described below.
5. Appendices – Include pamphlets, forms, charts, brochures, technical and descriptive
literature, graphs and other information related to your Internship experience.
 Internship Report Mohali

• The Internship Report is the research report that the student has to prepare on
the project assigned by the organization.
• Incase a student is not assigned a specific research project in the organization, he has
to select any one aspect of the organization and prepare a research report on it.
• The lay out of the report should be as per the standard layout prescribed by the
organization wherein the student undertakes the Internship.
 Internship Report
• In case, there is no layout prescribed by the organization the following components
should be included in the report:
– Title or Cover Page
– Declaration
– Industry Guide Certificate
– Faculty Guide Approval
– Acknowledgements
– Table of Contents
– Abstract
– Chapter 1: Introduction
– Chapter 2: Review of
literature
Mohali
– Chapter 3: Research
Methods and Procedures
– Chapter 4: Data Analysis
– Chapter 5: Findings
– Chapter 6:
Conclusions/Contribution
and Recommendations
– References
– Appendices
 Plagiarism Policy Mohali

• All the students are advised to submit their original work

as Dissertation Report.
• As per the guidelines and policy of Amity University
Punjab, Mohali all reports submitted are to be cross
verified for plagiarism via the Amity University Punjab’s
institutional software, with Similarity % not to be
more than 15%.
• Any final report having Similarity  > 15 %
would  be rejected.
 Front Pages & Page Numbering Mohali

• The top of the report must have the title page (Annexure ‘A’, slide # 15)
• The next page is Declaration page (Annexure ‘B’, slide # 16).
• The next page is Industry Guide Certificate (Annexure ‘C’, slide # 17).
• The next page is Faculty Guide Approval page (Annexure ‘D’, slide # 18).
• Next to follow are acknowledgements (Annexure ‘E’, slide # 19).
• Acknowledgements are followed by Table of contents.
• Next are List of tables.
• And then List of Figures.
 Front Pages & Page Numbering Mohali

• Next to follow should be a synopsis or abstract of the research project (less than 350
words).
• The abstract will state briefly the problem discussed in the Summer internship,
describe the research procedures or methodology, and summarize major findings
and conclusions. Language should be kept as clear and concise as possible.
• The abstract will not include footnotes, citations, illustrative materials, or tables.
• The title of the Summer internship will appear in capital letters. This heading is
centred and dropped by a double space from the top margin. The word Abstract
appears a double space below the title of the Summer internship. The text of the
abstract begins at the left margin one triple space below the word Abstract.
 Front Pages & Page Numbering Mohali

• Abstract pages are numbered with small Roman numerals centred from the bottom
edge of the page.
• All the above mentioned pages must be numbered in Roman numbering, viz. (i), (ii),
etc. from Acknowledgement page to List of Contents page.
• First page of Chapter I (Introduction) to last page of Chapter V (Summary,
Conclusions and Recommendations) should be numbered in Anglo- Saxon (English)
numbers, viz. 1, 2, 3, etc.
• All the pages of Bibliography must be numbered in Roman numbering, viz. (i), (ii),
etc.
 Annexure- A
Mohali
AMITY UNIVERSITY PUNJAB, MOHALI
TITLE OF RESEARCH PROJECT
(upper case bold, minimum 18 point of Times New Roman/ Arial)

Research Project Report

Submitted in partial fulfillment of the requirements for
Master of Business Administration (MBA)
(sentence case bold, 16 point of Times New Roman/ Arial)

By
Name of Student
Roll No. of the Student
Batch of 2021-23
(sentence case bold, 14 point of Times New Roman/ Arial)

Submitted to
Name of Faculty Guide
Designation of Faculty Guide

AUGUST 2022
(upper case bold, 12 point of Times New Roman/ Arial)

Logo of Amity University

 Annexure- B
Mohali

DECLARATION
Title of Summer Internship_________________________________

I declare
a) That the work presented for assessment in this summer internship report is my own, that it
has not previously been presented for another assessment and that my debts (for words,
data, arguments and ideas have been appropriately acknowledged.
b) That the work conforms to the guidelines for presentation and style set out in the relevant
documentation.
c) The Plagiarism in the report is ________ % (permissible limit is 15%).

Date:__________ Student Name ………………………….

Enrolment No. ………………………
Course & Batch ………………………..
 Annexure- C
Mohali

Industry Guide Certificate

• Students are advised to get the Summer Internship
completion certificate duly signed by the industry guide
on the company letter head from the organisation where
they have worked with the details of the project
undertaken, duration of the project and place where it
was executed.
• The industry guide certificate should be put in original in
the report to be submitted in the examinations
department.
 Annexure- D
Mohali

Faculty Guide Certificate

CERTIFICATE

This is to certify that <name of the student> of Masters of Business

Administration at Amity University Punjab, Mohali has completed the summer
internship Report on “<title of the study>”, under my guidance.

The report has been checked for Plagiarism and is within limits of acceptance.

Faculty Guide Name,

Designation
 Annexure- E
Mohali

ACKNOWLEDGEMENTS

Student Name …………………………. Signature………………………

Date ………………………..

Note: It is not necessary to acknowledge members of faculty and staff unless you wish to do so.
However, assistance from individuals and organisations outside the Institute should be
acknowledged
 Research Project Report Presentation Mohali
1. Length
Maximum of 10,000-15,000 words (1.5 spacing) A4 pages of text excluding front pages
before Chapter I.
2. Title Page (Annexure A)
3. Declaration (Annexure B)
4. Industry Guide Certificate (Annexure C)
5. Faculty Guide Approval (Annexure D)
6. Acknowledgments (Annexure E)
7. Table of Contents
All sections of the project report should list in sequence, with page numbers. Use a section
numbering system viz.
Chapter 1 Introduction 24
1.1 An Analysis of Major competitors 24
1.1.1 List of Major Competitors 26
8. Abstract
 Research Project Report Presentation Mohali
9. List of illustrations
The list of tables and figures (diagrams, graphics, and illustrations) should follow the list of
contents, and tables and figures in each chapter should have their own respective numbering
sequence
1.1 Market Share 21
2.3 Demographic Details 40
10. Introduction (Chapter I)
The chapter Introduction should give an introduction of the academic concept/ industry
related to your major project. Topic introduction and definition, evolution, historical
background, growth and current scenario, market/ financial position, etc. should be detailed.
Students should discuss the product, industry, concept, theory, techniques or issues, etc. on
which the study is based. The chapter should conclude by giving “Need of the Study”
highlighting rationale and usefulness for each of the objectives covered, and clear and
concise statement of objectives concerning the study.
 Research Project Report Presentation Mohali
11. Review of Literature (Chapter II)
At least 10-15 reviews should be mentioned by the students. They need to go through the
journals in the library for literature related to the topic of the study. The reviews gathered
should be arranged in chronological order with the latest review being mentioned at the end.
An example of review is given in next slide # 23.
 Review of Literature Example Mohali

• Levitt (1981) has stated that all products, whether services or goods, possess a certain
amount of intangibility. Goods can be seen, but often cannot be tried out before they are
bought. The author has emphasized that understanding the degree of a product's
intangibility can affect both sales and post-sales follow-up strategies. While services are less
able to be tested in advance than goods, the intangible factors in both types of products are
important for convincing prospective customers to buy. Services like transportation are
nearly entirely intangible. The author remarks that sellers of services face special problems
in making customers aware of the benefits they are receiving. Intangible products are highly
people-intensive in their production and delivery methods leading to enormous quality
control problem. Unique to intangible products is the fact that the customer is seldom aware
of being served well. It is important to regularly remind and show the customer what they
are getting. Managers need to tangibilize the intangible promises.
 Research Project Report Presentation Mohali

12. Research Methods and Procedures (Chapter III) :

Research Methodology should cover :
For primary study: Hypothesis (if any), Research Design, Sample and Sampling Design
(Universe, Population, Sampling Unit, Sample Size, Sampling Technique), Data Collection
(Research Instrument, Data Collection Method), Data Analysis and Limitations of the Study

For secondary study, some of the items from those mentioned above may be skipped in
discussion with your faculty guide.
 Research Project Report Presentation Mohali

13. Data Analysis (Chapter IV)

• Review of Methodology
• Results of Research Questions
Data Analysis
• For Quantitative Studies:
• Step 1:
– Bar, Pie, Chart, Histogram
– Non-Parametric Analysis
• Step 2:
– Mean, Median, Mode, Correlations
– Higher Statistical Analysis
 Research Project Report Presentation Mohali

13. Data Analysis (Chapter IV) (cont’d….)

• Review of Methodology
• Results of Research Questions
Data Analysis
• For Qualitative Studies:
• Step 1:
– Thematic Analysis, Content Analysis
– SWOT Analysis (without numerical data/figures) in own words
• Step 2:
– Convergence of Themes with SWOT
– Construction of a Grand/Meta- Story
 Research Project Report Presentation Mohali

14. Findings (Chapter V)

This will carry presentation and analysis of the salient information that has been gathered
pertaining to the research project. This section will vary considerably in both length and
content depending on the nature of the topic.

15. Conclusions and Recommendations (Chapter VI)

This section should include summery, conclusions and recommendations by students on the
basis of findings with respect to the research project.
It should end with the limitations of the study.
 Research Project Report Presentation Mohali

Citation in the Text

The APA style of referencing should be used for citation in the text, using the form :

India will be developed country by 2020 (Sharma, 1997).

or Sharma (1994) claimed that India will be developed country by 2020
or Sharma and Dixit (1994) claimed that India will be developed country by 2020.
or Sharma et al. (1994) claimed that India will be developed country by 2020.
If you are referring to any website URL address should be mentioned in the text.

An example of citation is given in the next slide # 29

 How to Cite- Example Mohali

Marketing is the art of attracting and retaining customers. It is defined as a societal process
by which individuals and groups obtain what they need and want through creating, offering,
and freely exchanging products and services of value with others. From a managerial point of
view, it has often been described as the art of selling (Kotler and Keller, 2005).

Marketing is not a function; it is a way of doing business. Marketing should not be left only to
the marketing department. It has to be all pervasive and part of every individual’s job
description in the organisation (Drucker, 1954).
 Research Project Report Presentation Mohali

16. Bibliography
References should be set out alphabetically, by author's family name.
Books:
Sharma, Satish (2000), General Insurance, 1st ed. Mumbai: Insurance Institute of India, 23-
27.
Articles in Journals
Belk, Russel W. (1988), “Possessions and the Extended Self”, Journal of Consumer Research,
15(2), September, 139-168.
Clow, Kenneth E., Karen E. James, Kristine E. Kranenburg and Christine T. Berry (2006),
“The Relationship of the Visual Element of an Advertisement to Service Quality Expectations
and Source Credibility”, Journal of Services Marketing, 20(6), p. 404.
 Research Project Report Presentation Mohali

Articles in Magazines
Sharma, Shakti and Manoj Dixit (2002), “The Way Forward”, Business India, February 1-15,
67-69.
Article from website
Bhat, Ramesh and Elan Benjamin Reuben (2002), “Management of Claims and
Reimbursements: The Case of Mediclaim Insurance Policy”, Vikalpa: The Journal for
Decision Makers, 27(4), October-December, viewed 30 Januaray 2012,
<http://eqi.org/mgtpaper.htm>.
 Research Project Report Presentation Mohali

17. Appendices
These are to be used sparingly. Separate appendices are to be used for different sets of
detailed information that would not be appropriate to include in the main text of the project
report like:
– Questionnaire Used
– Details of population sampled
– List of organizations sampled
– Relevant extracts from standard tables (with acknowledgement of source)

Appendices MUST NOT include brochures, pamphlets, etc. obtained from organisations. The
only unlikely exception would be where you are investigating specifically the design of the
brochures themselves. Similarly, extracts from other articles, etc. must not be reproduced.
 General Guidelines On Presentation &
Submission Of Report Mohali

• Pagination
All pages should be numbered consecutively throughout the report. Page numbers start with
Introduction chapter as page one and should be at the bottom center of the page.
• Font (Times new roman or Arial style should be used throughout the report)
– Chapter No.: Bold, 16 point left aligned, sentence case
– Headings (Acknowledgement, Executive summary, etc.) and Chapter Name:
Bold, 16 point centre aligned, upper case
– Section Heading: Bold, 14 point left aligned, sentence case
– Table Heading: Bold, 12 point left aligned, sentence case
– Text: Regular, 12 point justified, sentence case
• Line spacing- 1.5 everywhere except for bibliography where single spacing has to be
followed.
Leave 3 line spacing between paragraphs. In case of bibliography 1 line spacing
to be followed in between 2 references.
 General Guidelines On Presentation &
Submission Of Report Mohali

Typographical details, binding, cover & submission

• Paper- A-4 type paper should be used.

• Type – Project reports should be in MS Word format and print copies must be produced by
laser printer or inkjet printer
• Layout -
– The margins at right hand, top and bottom should be 1 inch.
– The margin at left hand (binding edge) should be 1.5 without any gutter. Typing should
be on one side of the paper only
• Binding – Hard bound.
• Submission – Two hard bound copies of the Internship project report have to be submitted
along with two discs/CDs containing the full summer internship report, different versions of
your methodology (a progression of your data collection and how chapter three has
developed over the period), and the data bases on which analyses were done (MS Excel
sheets or SPSS worksheets).