NAME : Chandra Babu Naidu

Regd no: 11907953

Roll no: 10

TOPIC: CHAIN HARVESTERS

ERT_424 ASSIGNMENT _1
CONTEXT:

INTRODUCTION:
SWOT ANALYSIS
PESTEL ANALYSIS
PORTER 5 FORCES ANALYSI
S
INTRODUCTION:
Chain harvesters are of the machines whic
h are used to harvest the paddy field.This h
arvesters cannot travel on the land for long
distances and this are transported on the l
orry or desam. The best thing about this is
they harvest the field consisting of water a
nd dry areas and gives the better quality of
grains with less waste materials
SWOT ANALYSIS:
A) STRENGTH
Chain harvesters are best when compared to
other harvesters because they harvest the we
t fields and water fields and gives the good q
uality of grains. So many farmers try to choos
e chain harvesters to harvest their fields even
though the price of cost is very high when co
mpared to other harvesters.
This harvesters take less time to complete th
e field
It has the capacity to store more grains
This harvesters are very less height due to thi
s we can safely harvest our field without feari
ng for current lines
It requires less place to stop
B)WEAKNESS:
It cost’s very high per hour when compared t
o others which makes poor farmers to prefer
other other harvesters i.e tyre harvesters
It cannot travel more than 1 km without lorry
It’s spare parts are not available everywhere
and they are vey expensive
If it repairs it takes lot of time C)OPPORTUNIT
IES:
In rainy seasons due to frequent rain falls eve
ry farmer prefer to harvest their field with thi
s harvesters
We can move to different places and states in
our country for harvesting
Other harvesters take more time when comp
ared to this harvesters so farmers prefer this
firstly
THREATS:
Four wheelers are strict competetiors for th
is because they to have the capacity to harv
est in wet and humid conditions
Low cost of other harvesters makes poor fa
rmers prefer them
PESTEL ANALYSIS:
A)POLITICAL
In 2020 the world suffered from covid 19 pan
demic so the Indian government decided to
put the lockdown throught the country whic
h made the transportation has been difficult
and restricted to their local areas and due to
and suffered from losses
Increase in diesel rates also made owner to
suffer from losses

B)ECONOMICAL
Because of covid 19 pandemic our family eco
nomy has been drastically decreased from pr
ofits to losses
C)SOCIAL
The price per hour for this
harvesters is very high which makes sm
all farmers to prefer other harvesters H
owever big farmers maximum try to pr
efer this harvesters because of less tim
e consumption and good grain quality

D)TECHNOLOGY
Digital payments have revolutionalized
the payment of customers.it made pay
ment easy and it makes free for owner
s to get money from agents from long d
istances .
It feels safer when we have money in o
nline and customers to feel happy for
cashbacks they get from digital paymen
ts
PORTER’s 5 FORCES ANALYSIS:

A) COMPETETION ON THE INDUSTRY: T

he competition of harvesters in
agriculture is very high because of
availability of loans due to this nowad
ays there are 2 to 3 harvesters in every
village and with many harvesters the far
mers are preferring for low cost harvest
ers and this is happening because of lac
k of coordination between the owners
B)POTENTIAL OF NEW ENTRANTS I
NTO THE INDUSTRY:
To buy chain harvesters it requires
a huge capital of around 25 to 30 la
khs and other factors like politics a
nd coordination of owners also play
s an important . so new into this
business is very low
C)BARGAIN POWER OF SUPPLIERS:
The bargain power of
owner is very moderate in fixing the
rate/hour because due to increase i
n diesel prices the owners are not g
etting any profit so they bargain far
mers not to demand any discounts o
n the fixed price

D)BARGAIN POWER OF CONSUMER:

Due to high prices of pesticides and
fertilizers the suppliers bargain pow
er is very high because in market th
e price of paddy falls when the seas
on starts
E) THREAT OF SUBSTITUTE PRODUC
T:
Due to increase in technology.Banks
and landlords are providing the req
uired amount of money needed to
buy new vechicles increased .nowa
days we are able to see 2 to 3 harve
sters per village