Print Ad & PR Mix: August 2017

PR was dominant than Ad Exposure

Godrej Nature’s Basket – Ad : PR Insertions
14 Total Ad Insertions – 8
Total PR Articles – 28 Acquisition of Ek Stop
has helped Nature's
12 Basket
(statement by Adi Godrej)

10
Products of Simply
Fresh farm available
Count of Articles

8 at Nature's Basket
Godrej Nature's
Basket sweet bite 13
6 hamper for Rakhi
10
LivLush (B2B suplly
4 chain) in talks with
Godrej Nature's Basket
to enter retail market
2 4 4
2 2
1
0
5/8 16/8 17/8 18/8 19/8 31/8
Period: August 2017
Ad Data Source: Adex India – a division of TAM Media Research

Ad Insertions PR Articles

*All Exclusive & Non-Exclusive (shared) articles are considered, passing mentions are not included in the analysis
Unit :
Period :
 Print Ad & PR Mix: September 2017
PR complemented the Ad push
Godrej Agrovet
Godrej Nature’s Basket – Ad : PR Insertions looks at $1.27 bn
valuation in IPO
12
Total Ad Insertions – 25
Total PR Articles – 19
10

8
Count of Articles

6 Godrej Nature's
Nature's Basket
Basket targets 70 11
Nature’s basket to on path to
stores Nature's Basket eyes
redefine India's finest rationalization
4 for Rs1,000 cr
food experience
revenue by 2022

2 4 4
3 3 3 2
2 2 2 2 2 2
1 1
0
1/9 2/9 6/9 7/9 13/9 18/9 20/9 21/9 22/9 23/9 24/9 25/9 28/9
Period: September2017
Ad Data Source: Adex India – a division of TAM Media Research

Ad Insertions PR Articles

*All Exclusive & Non-Exclusive (shared) articles are considered, passing mentions are not included in the analysis
Unit :
Period :