TINXE INC Business Plan

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TINXE INC
Introduction
• TINXW is an automobile manufacture located in USA
• First product will be an electric scooter
• The way I found initial capital
• People who helps to get this product succeed
• Personal & Business details

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E Scooter specifications
• Power : 201 – 500 w
• Voltage : 36v
• Charging time : 4 – 5 hours
• Range per charge : 100 Km
• Max speed : <30km/h
• Motor power : 350 W brushless motor
• Battery : 25000 & 15000 Lithium-ion
• Frame Material : Aviation grade aluminum
• Max load : 100 Kg
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Pros of E Scooters
• No license required • Parking easiness
• Simple to maintain • Usable everywhere
• Eco-friendly
• Ideal for traffic areas
• Fast and flexible
• Cut back expenses
• They’re the future of transportation
• Easy to get one
• Noise pollution
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Cons of E Scooters
• Not good for fitness
• Limited carrying capacity
• Safety

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TINXE INC
 SWOT analysis of TINXE INC
• Strong supplier to other • Green government incentives in the
manufacturers form of tax breaks and subsidies

S • Unique offer to the market • Welcoming attitude towards O

electric vehicles in general
• Chassis is adaptable to other
models due to its simplicity • Depleting fossil fuel

• High development cost caused by fully self- • Low fuel costs make people less
developed product likely to drive electric cars
W • Limited options for after-market • Some people are suspicious of T
modifications
electric cars
• Driving range is not yet satisfying due to
slow improvement on battery technologies
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TINXE INC
Host Country & Industrial Analysis
PESTAL analysis
• Political • Technological
• Eligible for tax credit • Technology improvements day by
day
• Government favors

• Economic • Environmental
• Low costs • Low carbon footprint
• Increased electric vehicle sales

• Social • Legal
• People loves the idea of electric • International environmental
vehicles standards
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 Porter’s five forces analysis
1. Competitive Rivalry
• Small number of businesses
• Very competitive
• Aggressive marketing campaigns

2. Bargaining Power of Customers

• Low replacement costs

3. Bargaining Power of Suppliers

• Availability of materials
• Mid level production

4. Threat of Substitutes
• Low switching costs

5. Threat of New Entrants

• Powerful brands
• High manufacturing costs
• Economies of scale

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TINXE INC
Hofstede Cultural Analysis 1. Power Distance - SL is hierarchical society.
2. Individualism - whether people's self-esteem is
determined by "me" or "us."
3. Masculinity - A high score in this dimension
means that the business will be
motivated by competitiveness, performance,
and achievement,
4. Uncertainty avoidance - how threatened cultural members
feel in unknown or unfamiliar
circumstances, and how they build
attitudes and institutions to prevent them.
5. Long term orientation - when meeting the challenges of the
present and future, each society
must retain relations to its own history.
6. Indulgence - This dimension is defined as the
degree to which people try to control
their desires and impulses based on how they have
been raised.

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TINXE INC
Entry Strategy
• First 2 years of business will continue operations as an Individual
• Go with Joint Venture when developing our technology and business
• Best strategy for my business
• Short-term alliance
• Skilled staffs and technology sharing
• Bearing costs 50:50
• Credibility and reputational gain
• Can sell shares up to 80% of venture

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Operation Strategy
• Factory located in USA
• Advanced technology
• Official website
• Personal control mechanism
• Mechanism by means of personal oversight and direct supervision that persons and
services operate according to their organizational objectives

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Organization Structure

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Marketing Strategy
• Why people should buy our product
• 100 Kms per one charge
• Affordable – cost less than a motorbike
• Easier to maintain
• One year warranty
• Stylish and ultra portable – light weighted and easy to carry
• Do not produce smoke or toxic residues
• One factory only
• Website
• Customized E scooters as per customer requests
• Delivery

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Marketing plan for the first 12 months of
the operation
• Product
• Electric scooter
• 100 kms per one charge
• Self charging 15,000 lithium ion battery
• Environmental friendly and easy to carry
• Price
• 85,000 LKR per one E scooter
• Place
• Official website & selected retailers
• Promotion
• Facebook, Instagram, YouTube, Twitter
• Use and recommend (1,500LKR as DSC)

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Human Resource Strategy
• Tinxe Inc is a startup
• No employees for the first 2 years
• 12% return on annual profit to cousin and friend
• Salary is limited but profit is not
• After 15 months

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 Financial analysis
• Personal savings and borrowings
• No liabilities and angel investors
• Residence will be the factory first
• Machineries and materials
• SP is 85,000 LKR
• Fully hand made e scooters
• 1 week to finish 3

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 Statement of financial position as at 31
Sales revenue is for 100 of units of our products December 2021

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Break Even Point calculation

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TINXE INC
References
• Anderson, K., Ravenscroft, T., Carlson, C., Hahn, J., Ravenscroft, T. and staff, D., 2021. Electric car design |
Dezeen. [online] Dezeen. Available at: <https://www.dezeen.com/tag/electric-cars/> [Accessed 9 May
2021].
• Business Town. 2021. 12 Advantages and Disadvantages of a Joint Venture - BusinessTown. [online]
Available at: <https://businesstown.com/12-advantages-and-disadvantages-of-a-joint-venture/> [Accessed 3
May 2021].
• Research-Methodology. 2021. Tesla Segmentation, Targeting and Positioning: overview - Research-
Methodology. [online] Available at: <https://research-methodology.net/tesla-segmentation-targeting-and-
positioning-overview/> [Accessed 12 May 2021].
• Tradestart. 2021. Market Entry Strategies. [online] Available at: <http://www.tradestart.ca/market-entry-
strategies> [Accessed 3 May 2021].
• Usatoday.com. 2021. [online] Available at: <https://www.usatoday.com/story/tech/2019/08/13/why-
scooters-become-popular-and-controversial/1620357001/> [Accessed 3 May 2021].

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TINXE INC