TECHNOLOGICAL DEVELOPMENT AND

INTERNATIONAL MARKETING
PREPARED BY : SHELLA LHOU TALON & DIONISA TAN
OBJECTIVES :

• What is the role of technology in

globalization
• What is E-marketing
• What are the components of supply
chain
• How to target individual customer,
beyond segmentation
INTRODUCTION

■Technology is a powerful driving force of

globalization.

■ Several barriers to globalization have been

removed or significantly reduced by technological
advances.
 • Technology has in fact been a very
important compelling and
facilitating factor of globalization.

• The technology revolution has

immensely facilitated
globalization.

• The pace of globalization has been

accelerated by several enabling
technologies.
THE DEATH OF DISTANCE:
TECHNOLOGY AND • The IT revolution has made an
enormous contribution to the
COMPETITIVENESS
emergence of the global village.
 TECHNOLOGY AND
COMPETITIVE
ADVANTAGE
• Technology is one of the eight factors considered by the World
Economic Forum to evaluate the global competitiveness of
nations.

• Innovation is a very important factor that provides competitive

advantage and consequently, determines success.
 • Financial dealers
• Multinational corporations
• NGOS on-line can campaign
around the world
WHO REALLY BENEFIT
• Skilled labor
FROM THE IT AND
COMMUNICATION • Unskilled labor
REVOLUTION?
 E - MARKETING
• The internet and the
• E-business describes
world wide web have
revolutionized the speed,
dimensions and volume
of information search
and dissemination and
global business.
• The advent of the internet has
greatly increased the ability of
the use of electronic companies to conduct their
means and platforms business faster, more
to conduct a company accurately, over a wider range
business. of time and space, at reduced
cost, and with the ability to
customize and personalize
customer offering.
 BENEFITS OF INTERNET TO BUSINESS

1. Global 5. Better connectivity

reach
2. Enhanced value 6. Making everything faster
proposition
Premium Service Platinum Service
3. improved operational
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7. Death of distance
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efficiency
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4. Streamlined supply chains

Arowwai Industries
COMPONENTS OF THE GLOBAL
ELECTRONIC SUPPLY CHAIN

• The supply chain identifies the complete process of

providing goods and services to the final user.

• It includes all parties and logistics operations from

supplier to customer within a single system.

• The scope of the supply chain include procurement,

production and distribution operation
Arowwai Industries

COMPONENTS OF THE GLOBAL

ELECTRONIC SUPPLY CHAIN

• It is coordinated through an information system

accessible to all members.

• The primary objective of the supply chain is service to

customers. This must be balanced against costs and
assets.

• Objectives of individual supply chaine member are

achieved through ther performance of the chain as a
whole.
THE IMPORTANT COMPONENTS OF
THIS VALUE CHAIN

• Context suppliers
• Sales agents
• Purchase agents
• Market makers
• Payment and logistic
specialists
THANK YOU!
God Bless us all...