EXPORT PACKING,

MARKING AND LABELING

BOOK:
N T E R N AT I O N A L M A R K E T I N G
AUTHORS:
L U Z T. S U P L I C O
LEONARDO R. GARCIA, JR.
R E N ATO S . E S G U E R R A
WHAT IS EXPORT
PACKING?
 EXPORT PACKING
- Refers to the
proper way of
protecting the goods
for a secured and
safe travel going to
the country of
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destination.
PRESENTATION TITLE 3
THE FOLLOWING HAVE TO
BE CONSIDERED IN
PACKING:
• NATURE OF THE PRODUCT
• MODE OF TRANSPORTATION
• CLIMATE CONDITIONS DURING
JOURNEY
• PILFERAGE SUSCEPTIBILITY
• CUSTOMERS’ REQUIREMENTS
• COST OF PACKING MATERIALS AS
AGAINST TOTAL EXPORT COST
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 TYPES OF EXPORT PACKING

• FIBREBOARD BOX OR CARTON

• WOODEN PACKING CRATES

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• WOODEN CRATES

• WIREDBOUND BOXES

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EXPORT MARKING
 - Refers to a words
or symbols placed
on the outside of a
export packed goods
to indicate
the shipment´s
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destination.
PRESENTATION TITLE 8
 Three Types of Data Which Should
Be Given Proper Marking In Export:
1. ESSENTIAL DATA
• Name and address of exporter
• Name and address of customer
• Case/Crate/Package number

2. HANDLING INSTRUCTION
• To avoid breakages
• Language of the buyer

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 3. OTHER DATA
• Weight of the package
• Order number
• Part of shipment
• Destination
• Origin of goods

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 MARKING
SYMBOLS

SLING KEEP AWAY FROM

HERE THIS WAY UP
HEAT

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 USE NO HOOKS FRAGILE HANDLE CENTER OF
WITH CARE GRAVITY

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 EXPORT
LABELING
After the brand name, the labeling
is the most obvious information
on the product.
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RULES OFmake
1. Labels should LABELING:
clear the quantity and quality of the goods. The
information may include the following:

• Name and address of exporter

• Weight or volume of contents
• Ingredients (for foodstuff, beverages, liquor, etc.)
• Material content
• Specific instructions

2. Information must be given in the language and measurement system of

the importing country.

3. The importing countries’ own regulations concerning the marking and

labeling, especially of dangerous substances such as explosives, must be
checked and observed.
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THANK YOU!

CENTINO, JESELYN
DEMIT, KRIS CHAM