OPPORTUNITY SEEKING, SCREENING, and SEIZING

OPPORTUNITY SEEKING

Entrepreneurs create value by introducing new

products or services or finding better ways of making
them.
Essential components to an Entrepreneur’s opportunity seeking

I. Entrepreneurial Mind Frame

II. Entrepreneurial Heart Flame
III. Entrepreneurial Gut Game
 Entrepreneurial Mind Frame

Allows the entrepreneur to see things in a very

positive and optimistic light.
 Entrepreneurial Heart Flame

Drawn to find fulfillment in the act and process of

discovery.

• Also known as: P_ _ _ _ _ N

Great desire to attain a vision or fulfill a mission
 Entrepreneurial Gut Game

Ability of the entrepreneur to sense without the five

senses.

• Also known as: I _ _ _ I_ I_ _

“Lakas ng loob”
Sources of Opportunities
1. Macro Environment Sources
2. Industry Sources
3. Market Sources
4. Consumer Preferences, Piques and
Perceptions
5. Entrepreneur’s own set of skills or
expertise
Macro-Environmental Factors
1. Socio-Cultural Environment
2. Political Environment
3. Economic Environment
4. Ecological Environment
5. Technological Environment
 Socio-Cultural
Factors Opportunities to the Enterprise Threats to the Enterprise

• Trend toward • More healthy product offerings

healthier food are demanded by customers
choice
 Political
Factors Opportunities to the Enterprise Threats to the Enterprise

• Tax exemption • Increased purchasing power of

for 13th month the consumers leading to higher
pay and other retail sales
bonuses up to
P70,000.00
 Economic
Factors Opportunities to the Enterprise Threats to the Enterprise

• ASEAN • Opportunity for the enterprise Smaller supplier’s difficulty

Integration in to expand to other ASEAN coping with greater
2015 Markets competition posed by
foreign rivals
 Ecological
Factors Opportunities to the Enterprise Threats to the Enterprise

• Increased usage • Opportunity to start an • Additional costs incurred by

of eco bags and advocacy toward a greener new packaging may decrease
environment- operation profitability
friendly
containers
 Technological
Factors Opportunities to the Enterprise Threats to the Enterprise

• Increased usage • Greater usage of apps to place • Potential for online

of smartphones delivery orders via customer disappointments
to disseminate smartphones. and netizens bashing
important
information
Industry Analysis
1. Participants in the industry
2. Logic of the Industry
 Participants in an industry
1. Rivals or Competitors
2. Suppliers
3. Consumer Market Segments
4. Substitute products or services
5. All other support and enabling industries
 Logic of the industry
1. Define the industry
• Product types
• Functions of the product
Market Analysis
1. Supply and Demand
2. Prevalence of product substitute and
their market impact
3. Market trend analysis
4. Market traits, characteristics, and
behavior
C_ _ _ _ M _ _ P _ _ _ E_ E _ _ E S

Refer to the tastes of particular group of

people
Entrepreneur’s own set of skills or expertise or hobby
 Opportunity Screening
Developing a sufficiently detailed understanding of
which markets offer the greatest opportunity — and
whether that opportunity is sustainable.
 R_ _ _ - R _ _ _ R_ _R______

The principle that potential return rises with an

increase in risk. 
Two Markets Concerning Risks
• B_ _ _ Market
• B_ _ _ Market
 B_ _ _ _ Market

A b___ market is a condition in

which securities prices fall and widespread
pessimism causes the stock market's downward
spiral to be self-sustaining.
 B _ _ _ Market

A b____ market is a financial market of a group of

securities in which prices are rising or are expected to
rise. 
12Rs of Opportunity Screening
• Relevance
• Resonance
• Reinforcement of Entrepreneurial Interests
• Revenues
• Responsiveness
• Reach
• Range
• Revolutionary Impact
• Returns
• Relative Ease of Implementation
• Resources Required
• Risks
 1. Relevance

Importance to vision, mission, and objectives of the

entrepreneur
 2. Resonance

The opportunity must match the values and desired

virtues that you have or wish to impart
3. Reinforcement of Entrepreneurial Interests

The entrepreneur’s personal interests, talents and

skills resonance to opportunity
 4. Revenues

Determination of sales potential of the product or

services you wish to offer
 5. Responsiveness

How the customers reacts to your product or service

 6. Reach

Expanding through branches, distributorships,

dealerships, or franchise outlets
 7. Range

Wide range of possible product or service offerings

 8. Revolutionary Impact

The next big thing or Game-Changer

 9. Returns

Profit from an investment

 10. Relative ease of Implementation

Relatively easy to implement for the entrepreneur

 11. Resources Required

The inputs needed during the start-up is reasonably

fair
 12. Risks

A situation involving exposure to danger

 PRE-FEASIBILITY STUDY

A preliminary study undertaken to determine if it

would be worthwhile to proceed to the feasibility
study stage.
Factors to consider in Pre-Feasibility Study

• Market Potential and Prospects

• Availability and appropriateness of
technology
• Project Investment and Detailed cost
Estimates
• Financial Forecast and Determination of
Financial Feasibility
 Market Potential and Prospects

The estimated number of possible customers who

might avail of the product or service
Factors affecting the choice of a customer
• Purchasing Power
• Accessibility
• Desires and preferences
• Generational Grouping
• Social, Cultural or ethnic background
• Peer group preferences
• Gender
• Season of the Year
• Personal Identification with trend setters
• Educational attainment
• Technical proficiency and product expertise
• Motivational Impetus
• Lifestyle Preferences
• Susceptibility to advertising
 Market S _ _ _ E _ _ _ _ I _ N

A marketing term referring to the aggregating of

prospective buyers into groups that have common
needs and respond similarly to a marketing action. 
 Market S _ _ _ _

Represents the percentage of an industry or market's

total sales that is earned by a particular company
over a specified time period. 
 Sales Forecast

Estimated Sales x Estimated Price = Estimated Sales