Marketing Plan for the Academy

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 Objectives of Marketing

 Announce the arrival of the Sporting Academy, build brand awareness, and
recall through the most effective and efficient channels
 Build channels of communication to reach and interact with the relevant
audiences regularly
 Develop marketing, PR, and branding strategy to build a strong profile of
Academy in the region
 Generate a large pool of enquiries for the different programs to be
conducted at the Academy throughout the year
 Deliver memorable, well-organized tournaments and events for our students
 Create a reputable and renowned brand known for unique curricula and
training methodology that ensures the successful launch of cricketing careers

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 Initiating the Buzz…

 Invest in digital solutions comprising an effective website,

and an enhanced social media presence, for value-
enriched communications to the relevant target audience
 Create a student enrolment, sponsorship registration, and
other database systems
 Press meet for the partnership announcement along with
a joint press release with Celebrity Cricketers
 Teaser campaigns - ‘Launching Soon’ through our Social
Media Platforms including JMR Sporting

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 Activities for Brand Building & Lead Generation

 Leverage JMR’s media partnerships for a cost-efficient media plan across

print, radio, and electronic media for brand-building and lead generation

 Leverage the captive audience of JMR Sporting’s club memberships, and JMR
Infotech’s corporate connections to run targeted campaigns

 Run effective, targeted digital marketing campaigns through SEO, SEM,

Email Marketing, and Online Ads for lead generation

 Conduct short coaching camps with Celebrity Cricketers to generate interest

and enquiries

 Build a strong social media presence through a high-volume and high-quality

posts, leveraging all the associated celebrity connections for added reach

 Build a thought leadership brand for the academy by publishing relevant

blogs, and video content related to cricket coaching and cricket-related
fitness

 Engage with cricket councils, governments organizations, and community

groups to inform, connect and market the academy
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