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Your Favorite YouTube star is trying to sell you something

The source of the article is New York Times and this news organization is usually very evidence
based and uses testimonials from people related to the subject. This particular article uses quotes
from real-life YouTubers, as well as people from other media organizations like Common Sense
Media and Viral Nation. In addition, it also thoroughly explains the many different ways influencers
promote products and services and how it impacts the viewer.

How influencers are paid: Influencers are usually paid to feature ads at some point in the
duration of their videos, and they are also paid through brand sponsorships and product
promotions.

Hidden Ads: Influencers also try to promote products or brands discreetly by displaying it in a certain
way in their normal content. It can be as something as simple as wearing merchandise casually
everyday, or drinking the same drink over and over. If people look up to an influencer, they are more
likely to try to be like them by buying the same product.

Spotting the sales pitch: Try to be conscious of what this influencer is doing and what kind of
product he or she is marketing. If you do want to buy a product, do some research and gain
feedback before making the purchase.
- Influencers usually get paid for https://blogen.influence4you.com/all-you-need-t
promoting products, services or o-know-about-product-placements-on-youtube/
brands, but they usually get paid #:~:text=Product%20placement%20is%20now%2
more depending on the number 0a,to%20offer%20increasingly%20rich%20conte
nt
of subscribers and viewers.
.
- Influencers also try to sell and https://gethypedmedia.com/how-much-do-spons
their own products in addition ors-pay-youtubers/
to products of different brands. https://backlinko.com/youtube-marketing
- Influencers also use word of https://thepowergroup.com/the-growth-of-influe
mouth marketing techniques ncer-culture/
such as product placement to
advertise products discreetly. https://www.forbes.com/sites/jiawertz/2022/05/3
- YouTubers include ads 0/the-impact-of-influencer-and-word-of-mouth-
marketing/?sh=7b15df63482a
sometime in the duration of
their videos, and typically get
paid 2 cents per view.
- YouTubers also post links so
that viewers can buy products
through them, and usually
partake in some amount of the
money gained through a
purchase from that link.
- Some influencers are truly
passionate about their
sponsorships and product
promotions, but others are
not.

YouTube is a major marketing destination for brands and


influencers looking to maximize their profit. YouTube
influencers are usually paid for promoting products and
services to their followers,
Garment Worker Exploitation
Garment Worker Exploitation
Your Favorite YouTube star is trying to sell you something
Your Favorite YouTube star is trying to sell you something

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