Team

Salvation
Army
Final
Strategic Plan
April 27th, 2022

This Photo by Unknown Author is licensed under CC BY-SA

 Current Mission & Vision Statements

Mission Statement:
To preach the gospel of Jesus Christ and to meet human
needs in His name without discrimination.

Vision Statement:
To be a place where people of all ages live in safe and
sustainable communities, in which differences are respected,
and people are empowered to learn, work, and worship in
freedom (Mission and Vision).
 SWOTT
ANALYSIS

Assessing both the internal and external factors of

the organization was fundamental to establish a
baseline and the development of the overall
strategic plan, this was accomplished through a
SWOTT analysis (strengths, weaknesses,
opportunities, threats and trends. Based on our
analysis, the Salvation Army should focus on the
following critical areas:

● Strength: International recognition

● Weakness: Inclusivity
● Opportunity: Technology
● Threats: Economic instability
Competition for funding
● Trends: Worldwide unrest
Increased poverty/needs
 PORTER
ANALYSIS

Porter's Five Forces analysis is used to

identify the strengths and weaknesses of
an organization. By utilizing Porter’s
model, the organization gains insight
into their current position in the market
and how they can continue to remain
viable.

The Salvation Army sector analysis has

identified high levels of threat in the
areas of Competitive Rivalry and
Bargaining Power. To continue to be a
leader in the industry, the Salvation
Army would benefit from increasing
their online presence, establishing
customer loyalty, and competing with a
group of diverse employees who have
versatile experiences in volunteerism.
 SALVATION ARMY
PESTLE ANALYSIS

The PESTLE Analysis is utilized by

organizations to examine the external
factors which affect a company’s
continuation. These external elements
provide the Salvation Army with the
information necessary to successfully
navigate throughout the nonprofit
industry, such as upholding their legal
obligation as a corporation and mitigating
around environmental casualties. Through
extensive research and market upkeep, the
Salvation Army can ensure that
organizational standards are demonstrated
globally to provide a welcoming
environment to their followers.

GRAND
STRATEGY
Rebuilding Communities
Although the Salvation Army finds itself within an
actively growing market, the organization does not
possess a strong competitive position within the
nonprofit industry. Therefore, the Salvation Army
lies inside Quadrant II per the justifications of the
Grand Strategy Matrix. The Salvation Army
continues to adapt to modern trends and fashions
to remain pertinent within society, such as
utilizing technology to produce and deliver
services and goods to their followers.
Furthermore, the Salvation Army can benefit
from their financial supporters to continue
advocating their mission of rebuilding
communities.
Production:
Functional Strategies
Marketing:
● Expand geographical outreach so more regions have
access to services
● Increase fundraising opportunities to expand the Red Kettle program ● Increase quality of goods and services that uphold
customer satisfaction
● Utilize social media to promote services and how to participate for a
● Maintain the usage of virtual platforms to distribute
younger target audience aid and one-on-one sessions with followers
● Run commercials and print advertisements to encourage all donations,
such as canned foods, clothing, and books
Research and Development:
● Allocate resources to invest in market research
Financial:
● Create and prioritize a plan of action that showcases
specific goals to broaden outreach opportunities,
● Proficiently manage all investments and assets, such as tax services and
commissions, to ensure profitable growth and stability
produce utilities, and strengthen community
relations
● Initiate fundraising campaigns and charity goals to motivate members and ● Thoroughly evaluate programs and determine their
followers to contribute and surpass expectations necessary resources, impact, and success rate
● Foster alliances/partnerships with organizations and suppliers to help
provide convenient and efficient services to communities in need
Human Resource/Capital:
● Provide new and existing members with adequate training and the chance
to further their education
● Endorse programs that supply employees with resources to work towards a
balanced personal and professional lifestyle, while promoting mental health
and wellness
● Recruit members who demonstrate a strong work ethic and commitment to
the organization’s mission
 Adapted Mission & Vision Statements
Mission Statement:
To help, love, serve and improve the lives of all people by meeting their most critical needs
while promoting religious and ethical morality.

Vision Statement:
To unify the world towards global sustainability through stronger communities of
diversified people who value education, volunteerism, and integration while
maintaining religious freedom.
By utilizing the organizational tools and techniques, the Salvation Army can successfully navigate throughout the nonprofit and charity
industries as a strong competitive force to be reckoned with. While maintaining their humanitarian core, religious foundation, and
historical appeal, the Salvation Army can transform their services by means which will reach younger generations, multicultural groups,
and individuals who have been stricken by crises. Together, the Salvation Army and their global followers can unite the world by
reaching their mission and vision of rebuilding communities and establishing a safe environment for equality and compassion.
 References

Empowering Local Salvation Army Commands Abroad. (n.d.). Retrieved April 12, 2022, from https://www.salvationarmyusa.org/sawso/sustainable-solutions/

Grand strategy matrix: MBA tutorials. MBA Tutorials | The Best Online MBA Community. (2011). Retrieved April 15, 2022, from https://mba-tutorials.com/grand-strategy-matrix/

Mission and Vision. The Salvation Army National Capital Area Command. (n.d.). Retrieved March 18, 2022, from https://salvationarmynca.org/about-us/mission-and-vision/

Moving Our Mission Forward. (n.d.). Retrieved April 12, 2022, from https://www.salvationarmycarolinas.org/assets/content/2020/content.2020Home.html

Red Kettle History. (n.d.). Retrieved April 12, 2022, from https://www.salvationarmyusa.org/usn/red-kettle-history/

Title VII of the Civil Rights Act of 1964. U.S. Equal Employment Opportunity Commission. (n.d.). Retrieved April 10, 2022, from
https://www.eeoc.gov/statutes/title-vii-civil-rights-act-1964

WBI Healthy Workplace Bill To Prevent & Correct Abuse at Work. Healthy Workplace Bill. (2021, April 14). Retrieved April 10,
2022, from https://healthyworkplacebill.org/

Youth Leader The Salvation Army- Shield- Maroon. Pinterest. (2012, October 31). Retrieved April 9, 2022, from https://www.pinterest.co.uk/pin/333759022354282761/