ONLINE SUMMER PROJECT

BOANG TECHNOLOGY PRIVATE LIMITED

submitted by : MUNISH KUMAR

UID : 20MBA1716
 Industry Profile

• Boang Technology Private Limited is a Private incorporated on

14 December 2015.
• It is classified as Non-govt company and is registered at
Registrar of Companies, Delhi.
• Its authorized share capital is Rs. 70,000,000 and its paid up
capital is Rs. 67,407,952.
• It is involved in Wholesale on a fee or contract basis. Includes
commission agents, commodity brokers and auctioneers and all
other wholesalers who trade on behalf and on the account of
others.
 Marketing Strategy

Commonly referred as Boang technology private limited is

partnership with Oppo, the Chinese manufacturer Oppo Electronics
Corporation is the producer ofSmartphones, electronic devices, and
Bluray players.
It is a subsidiary of Guangdong Bubugao Electronic Industry Co. Ltd.,
which is the manufacturer of Vivo, One plus, and other electronics
items. The BBK electronics is the world’s 2nd largest smartphone
manufacturer i.e. behind only Samsung in the year 2017.
SEGMENTATION, TARGETING, POSITIONING IN
THE MARKETING STRATEGY

Focusing on the technological breakthrough from last 0f years

the brand started the business by segmenting the business based
on the technologies it uses for the particular group of customers
i.e. millennial who have just started earning or are in college. By
doing this they have used selective targeting strategy i.e. only
making products for the select type of customers rather one fits
for all.
SWOT Analysis of the company
STRENGHT
World recognized and respected
ambassadors.

WEEKNESS
Limited Merchandising
Low social Media Performance

OPPORTUNITIES
Become the best interacting digital
brand.
Build long lasting relationship with
customer.

THREATS
Problems with measuring and evaluating
efficiency of digital campaigns.
Vision and Mission Statement

OPPO Electronics Corporation have already had their own mission

and vision statement, and we have some analysis below:

Mission: To let our extraordinary users enjoy the beauty of

technology.

Vision: To become a healthier and sustainable enterprise.

Functional profile of the company

• Excellent terms of Business Development

• Professional support and training

• Brand Identity in Brand Communication

Responsibilities and duties for business
research and development: -

• Develop concepts, products and solutions by coordinating with

Orthopedics business units
• Understand customer expectations on to-be manufactured product.
• Determine and execute improved technologies used by suppliers,
competitors and customers.
• Establish project goals and priorities by collaborating with Marketing
and Operations.
Human Resource (Compensation Plan) of the
company

Compensation is a systematic approach to providing monetary

value to employees in exchange for work performed. Compensation
may achieve several purposes assisting in recruitment, job
performance, and job satisfaction.

➢ recruit and retain qualified employees.

➢ increase or maintain morale/satisfaction.
➢ reward and encourage peak performance.
➢ achieve internal and external equity.
KEY LEARNING

➢ Identify the relation of the company with competitors

➢ Detect the customer analysis of the company

➢ Determine the understand the functional or job profile of the

company

➢ Understand the product of the company

➢ Understand the benefits of the company given to the employees

THANK YOU