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Data Presentation Tools2
Data Presentation Tools2
Armecin, Celestina
Chapter 2 Watamama, Saguira
Oliver, Richard
Kim, Harvey
Logrono, Leo
Santos, Juliene
Tabular Presentation of Data
Frequency Table
Cross Tabulation & Stub & Banner Table
NEVER 0 0 0 0
TREY
Reporter: Celestina Armecin
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Crosstabulation and Stub &
Banner Table
Reporter:
Saguira T. Watamama
TREY
Data Presentation Tool: Crosstabulation and Stub & Banner Table
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What is Crosstabulation?
It is a statistical tool used to analyzed categorical data.
Categorical Data is data/variables that are separated into different categories
mutually exclusive from one another.
It is a combination of two or more frequency table.
PURPOSE:
It allows to examine frequencies of observation that belong to specific
categories on more that one variable.
It is one of the most useful analytical tools and a mainstay of the market research
industry.
Add a footer TREY 6 T. Watamama
Reporter: Saguira
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A. CROSSTABULATION WITH TWO VARIABLES
No. of Cases Gender Cellphone Brand
Case#1 Male Apple iPhone
Case#2 Male Apple iPhone
Case#3 Female Samsung
Case#4 Male Apple iPhone
Case#5 Female Samsung
Case#6 Female Samsung
B. Resulting Crosstabulation
Gender iPhone Samsung Total
Male 3 0 3
Female 1 2 3
Total 4 2 6
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Reporter: Saguira T. Watamama
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Multi-Way Tables with
Control Variables
Reporter
Mr. Harvey Kim and Mr. Richard M. Oliver
TREY
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