CHAPTER 6:

COMMUNICATION
LEARNING
OBJECTIVES
At the end of the lesson, :
the students are able to:

· Define communication;
· Know the importance of communication in an organization;
· Understand the process of communication and methods
of communication ;
·Differentiate the methods of interpersonal communication
and;
·Identify the functions of communication, basic goals, barriers
and flows of communication.
WHA T IS
COMM UNICA T ION?
Communication is the transfer o f
information from one person to
another person. It is a way o f
reaching others by transmitting
ideas, facts, thoughts, feeling s and
values”.
 IMPORT A NCE OF COMM UNICA T ION IN
A N ORGANIZATION

Organization can
All the individuals in
relate with its external
the organization will
environment through
know all the important
communication. Key component
concerns and
Essential for the of motivation of
matters.
coordination of workers to work
business. effectively.
 COMM UNICA T IO
N PROCESS
People in the organizations should have the knowledge
of communication process as it is the first step to
effective communication. There are six components of
effective communication and these are: a
communication source or sender, a message, a channel,
a receiver, feedback and the environment.
 COMMUNICATION PROCESS

SENDER MESSAGE CHANNEL

The person who initiates What is being communicated
the message. and the actual physical
product as a result of
encoding.
ENVIRONMENT
NOISE
Circumstances through
which information are Find time to recharge and
transmitted and received. engage in offline activities.
Find balance and make time
for your hobbies as well.
The medium through which
the message travels.
FEEDBACK
The return message regarding
the initial communication or the
reply of a certain idea that was
being communicated.

RECEIVER
The person who gets
the message
 method of interpersonal
communication
Interpersonal communication is the
process of communicating our ideas,
thoughts, and feelings to another
person in any of these three methods,
namely: verbal, written, and non-
verbal communication.
WRITTEN
COM M UNICA T IO
N
includes memos, notice boards and
letters to staff, emails, faxes,
internal newspaper and instant
messaging.
VERBAL
COM M UNICA T IO
IN
t is the use of sounds and wor ds to
express a feeling like speaking, presenting
verbally or by exchange of words. It
includes one on one meetings, speeches,
grapevine, telephone, presentation and
many others.
 NON-V ERBA L

it is a typeCOM M UNICAthatT IO
of communication takes
N
place through facial expressions, body
movements, eye contact and other physical
gesture that are referred to as non-verbal
communication.
 1 . IN F O R M A T IO N
F U N Ccommunication
T IO N provides information needed in decision-
making
2 . M O T IV A T IO N F U N C T IO N
communication is a means used to encourage
4 FUNCTION OF commitment to organizational objectives.
C O M M U NIC A T IO N
3 . C O N T R O L F U N C T IO N
communication clarifies duties, authority, and responsibilities,
thereby permitting control of organization.
4 . E M O T IV E F U N C T IO N
communication permits the expression of feelings and the
satisfaction of social needs.
BASIC GOALS OF EFFECTIVE
COMMUNICATION
· T O G A IN
G O O D W IL L
· T O IN Q U IR E
· T O IN F O R M
· T O P E RSU A DE
 BARRIERS T O
COMMUNICA T IO
N
· FILTER ING
· SELECTIVE SELECTION
· INFORMATION OVERLOAD
· EM O TIO NS
· LA NG UA G E
· COMMUNICATION APPREHENSION
· ABSENCE FEEDBACK
· PHYSICAL SEPARATION
· LA CK O F CR EDIBILITY O F THE S ENDER
 KINDS OF
COMMUNICATIO
N FLOW
D O W N W A R D ·refers to message flows from higher
levels to lower levels
UPWARD ·refers to messages from persons in lower
level positions to persons in higher positions
HORIZONTAL
·messages sent to individuals or group from
another of the same organization level or
position.
 I M P R O V I N G C O M M U N I C A T I O N IN
AN ORGANIZATION

·The message should be improved so it

could be easily understood.
·The receiver must improve his skill in
understanding the messages sent to
him.