B

BIFIDO HEALTH
MARKETING
CORP.
Everday ,
Everyday OK!
 MECHANICS OF
ORIENTATION/SEMINAR
1.PRODUCT KNOWLEDGE
2.YAKULT ORGANIZATION
3.YAKULT LADY SYSTEM
4.EXAMINATION
5.ROLE PLAYING
 SLOGAN

KEEP OUR PROMISE

BE HONEST
SHOW OUR BEST
 SHIROTAISM

Prevention of illness is better than

its cure
Healthy intestine leads to a healthy
life
Make Yakult available to all the
citizens of the world
PRINCIPLE OF THE YAKULT
ORGANIZATION
Principle of the Yakult organization
Is to form a happy family and a healthy society
within the country
To achieve this principle in the Philippines
We made special efforts explaining the scientific
value of the Yakult to more people as soon as
possible
And to deliver the Yakult to more customers
everyday
AWIT NG YAKULT
Ito’y aming karangalan na kami’y
tumutulong sa kalusugan at ligaya
Ng ating inang bayan kahit saan
maririnig ang tinig ng aming awit
Sa timog at hilaga kami ay handang
maglingkod
‘Yan ang diwa ng Yakult
Siyang tunay na diwa ng Yakult
Ang bituin at liwayway
Sagisag ng Shitora sagisag ng ating
layunin at pagkakaisa
Tayong lahat ay sumumpa kapwa’y
paglilingkuran
Upang ang bayan natin patuloy sa
kaunlaran
‘Yan ng diwa ng Yakult
Siyang tunay na diwa ng Yakult
 PRODUCT
KNOWLEDGE
 ANO ANG YAKULT?

Ang YAKULT ay isang kakaibang inuming

pampalusog na nagtataglay ng bilyun-bilyong
buhay na organismo na tinatawag na
Lactobacillus Casei Shirota Strain na
nakakabuti sa ating kalusugan.
 HISTORY OF
YAKULT
ORGANIZATION
HISTORY OF YAKULT ORGANIZATION
It all began with Shirota-ism

Dr. Minoru Shirota the founder of Yakult, promoted the concept

of preventive medicine about 80 years ago. Expounding the
importance of preventing diseases,
Dr. Shirota believed that good health depends on a strong
intestine (which absorbs nutrients). He proclaimed that
“A healthy intestine leads to a long life.”
This is due to:
 High acidity of the gastric juice
 Sterilizing action of the bile
DR. MINORU SHIROTA
 THE DISCOVERY OF LACTIC ACID BACTERIA
1930- Dr. Minoru Shirota’s successful cultivation and application of Lactobacilli.
THE DISCOVERY OF LACTIC ACID BACTERIA
1935 - Started manufacturing and selling Yakult at the
Shirota Institute for 　 Research on Protective Bacteria.
- Trademark – Yakult derived from “Jahurto”
meaning yogurt (prolongation of life).
1950 - The product was patented.
1955 - The head office was established.
Yakult Honsha Co. LTD.
- It is located at Shinbashi Tokyo, Japan.
- Central Institute for Microbiological research
was established.
EVOLUTION OF YAKULT’S BOTTLE

1935 1955 1968 NOW

HEALTH - Status of being well and free from illness or sickness

THREE ASPECTS OF HEALTH

1. PHYSICAL - Refers to the absence of disease in the body.
Having healthy bones, strong muscles and other body parts
are some manifestations of good health.

2. MENTAL - Emotional, spiritual have a peace of mind. It means

being sound in mind or having healthy thoughts.

3. SOCIAL - Is synonymous with social acceptance.

It means being accepted as part of society or
group of human beings.
 TWO TYPES/ ASPECTS OF MEDICINE

1. THERAPEUTIC MEDICINE - Given to

persons having disease.
 Root word: therapy – curing of disease.
 This medicine is taken by sick person to get
rid of the disease. (Therapeutic or curative
medicine is the more popular type of
medicine. However, one should not wait for
the onset of disease. One must exert effort to
avoid it.)
Ex: Antipyretics, antibiotics, cough syrup etc.
2. PREVENTIVE MEDICINE - Given to persons who would like to
maintain their health
Root word: Prevent – to avoid onset of disease.
Medicine that is taken while one is still healthy so as to avoid getting sick. Prevention
of disease is very important. If diseases are successfully prevented, one not only
avoids the costly medical expense but also the discomfort that goes with being sick.
Drinking Yakult is one of the cheapest ways of preventing disease.

 Example:
a. Vitamins
b. Balanced diet
c. Enough rest
d. Regular exercise
e. Immunization
f. Yakult
 BACTERIA

“The smallest form of living organism”

 Microscopic
 Unicellular
 No Gender
 Asexual reproduction
 Transverse binary fission
SHAPES OF BACTERIA

Rod shape Round shape Spiral shape

Ex: Lactobacillus casei Ex: Escherichia coli Ex: Leptospiral
bacteria
TYPES OF BACTERIA

BENEFICIAL BACTERIA HARMFUL BACTERIA

Produce substances good to our Produce toxic substances in our
intestine intestine
 TOXIC SUBSTANCES PRODUCED BY HARMFUL
BACTERIA

1. Acidic water - burp

2. Ammonia - kidney disease
3. Alcohol - dizziness
4. Gas - gas pain
5. Indole - chemical compound, liquid in form; pink in color.
Can lower body resistance.
6. Phenol - yellowish in color; pungent odor due to
the mixture of ammonia and alcohol.
Large amount can cause liver scirosis
and kidney trouble
It has been established that harmful bacteria in the human
body could cause the gradual deterioration of organs, which ultimately results in aging. It is believed that
these toxic substances are one of the causes of short lifespan among human beings.
BENEFICIAL SUBSTANCES
PRODUCED BY LACTOBACILLI

 Lactic Acid
 Antagonistic Substances
 Digestive Enzymes
 Vitamin B Complex
 LACTIC ACID

 Suppress the proliferation of harmful bacteria.

 Maintains the proliferation of beneficial
bacteria.
 Normalizes the peristaltic movement of our
intestine.
 Prevents diarrhea and constipation.
OTHER USES OF LACTIC ACID

• FOODS

• MEDICINES

• COSMETICS
STOOL BAROMETER OF HEALTH

60% 90%
60-70% 70-80% 80-85% 85-90%
or or
less more
ANTAGONISTIC SUBSTANCES

It kills injurious bacteria like bacteria

causing cholera and dysentery.

Prevents us from infection and

autointoxication.
DIGESTIVE ENZYMES

 Helps in the digestion of food.

 HUMAN DIGESTIVE SYSTEM
Stomach
Duodenum Food that has passed through the
ESOPHAGUS
Food is mixed with bile and esophagus is digested
pancreatic juice, then digested X by gastric juice.
Gastric and contained in gastric juice
and sent to the small intestine. has a strong bactericidal activity.
Bile also has a strong bactericidal
activity.

L. casei strain Shirota acts

beneficially, mainly in the small
intestine. Large intestine
Water in absorbed and feces are
Small intestine formed. Useful bacteria such as
Digestion and absorption of nutrients bifido bacteria suppress the
take place. Beneficial microorganisms growth of harmful bacteria or
such as lactobacilli prevent growth of formation of harmful substances.
harmful bacteria and suppress
formation of harmful substances.
 VITAMIN B COMPLEX

Promotes general health and well being.

B1 (Thiamine) – prevents beri-beri
B2 (Riboflavin) – prevents sensitive
eyes
B6 (Pyridoxine) – prevents scaly skin
B12 (Cyanocobalamin) – prevents anemia
 INTESTINAL FLORA

INTESTINAL FLORA
Refers to 100 trillion beneficial and harmful
bacteria living in our intestine.

BALANCED INTESTINAL FLORA

meansthat the beneficial bacteria would
outnumber the harmful bacteria in our intestine.
Factors Contributing to the Loss of Balance of
Intestinal Flora
Bacterial
Contamination Drugs
（ Antibiotics ）

Disturbance of
Intestinal Flora Unbalanced
diet,
Overeating,
Overdrinking

Stress,
Overwork Aging
 CHIEF FACTORS OF LIFESTYLE-RELATED
DISEASES
Unbalanced diet

Smoking

Lack of exercise

Drinking Stress
YAKULT LACTOBACILLI
Name of bacteria:
Lactobacillus Casei Shirota Strain
Characteristics:
1. Rod shape
2. Size : 0.6 – 0.7 microns
1.5 - 5 microns

Note:
1 micron = 1/ 1,000 mm
3. Multiply every 40 minutes thru “Transverse
Binary Fission”

4. Produce Four (4) beneficial substances

a. Lactic Acid
b. Antagonistic Substances
c. Digestive Enzymes
d. Vitamin B Complex

5. Highly resistant to acid and bile.

It remains viable up to ph 2.7.

6. Temperature requirements
Below 10 C - Lactobacilli are inactive
10 C – 60 C - Lactobacilli are active
Above 60 C - Lactobacilli are killed
YAKULT THE UNIQUE HEALTH DRINK
INGREDIENTS
 8 Billion Live Lactobacilli
 Sugar
 (SUCROSE)
  Skimmed milk
 Water
 Essence

COMPOSITION:
 Serving Size--------------------- 80ml (85.6g)
 Calories ------------------------ 60 Kcal
 Protein ---------------------------- 1.2 %
 Carbohydrates ------------------ 16.0 %
 Fat ---------------------------- 0.1 %
 Ash ---------------------------- 0.3 %
 Moisture ------------------------ 82.4 %
 YAKULT THE UNIQUE HEALTH DRINK
THREE (3) ESSENTIAL FACTORS:
1. Nutrients (or food) - The Yakult Lactobacilli derives its food from
lactose or milk sugar
2. Moisture - water
3. Right temperature - below 10 c

Note: All three factors have to be present in order to maintain the viability of the
05 May 2016
lactobacilli in the bottle. B-AJ.19:50

CONSUME DATE:
The Bureau of Food and Drug Industries (BFDI) requires 45 days consumable period
from the date of production.
PROBIOTICS

 Live microorganisms which when administered in adequate

amounts confer a health benefit on the host. In other words,
probiotics offer a system of health maintenance that takes
advantage of beneficial bacteria to improve the balance of
intestinal flora and prevent diseases by reinforcing the
natural power of the body.
REQUIREMENTS FOR PROBIOTICS

Aids digestion.

They reach the

intestine alive.

Probiotics
It improves bowel
movement.
They can be
ingested as food.

Prevent harmful bacteria They produce

from multiplying in the beneficial effect on
intestine. health.
DIFFERENCE OF PROBIOTICS AND ANTIBIOTICS
PROBIOTIC
S VS ANTIBIOTICS

Symbiosis with They kill not only harmful

beneficial bacteria, but beneficial
microorganism bacteria as well.

Preventive medicine
Therapeutic medicine

Foods
(microorganisms) Drugs (chemicals)

Safe Have adverse

reactions
HEALTH EFFECTS OF PROBIOTICS

INCREASED NUTRITIONAL
VALUE

IMPROVEMENT Probiotics
OF IMMUNE
SYSTEM
PREVENTION OF
INTESTINAL
TRACT INFECTION

BETTER GROWTH PREVENTION OF CANCER

DEVELOPMENT
INTRODUCING
“YAKULT LIGHT”
WHAT IS YAKULT LIGHT?
 Same tummy benefits (good bacteria for good
digestion) as Yakult Original but low in calories
 Calorie content similar to a small 100g apple (50
kcal) or one slice of fresh pineapple (45) or 1 kiwi
fruit (47)
 Has the same citrusy-milky taste
INGREDIENTS

Skim Milk Skim Milk

Powder Powder

Glucose Glucose

L. casei -Strain L. casei -Strain

Shirota Shirota

Flavour Flavour
added added

Syrup Syrup
Sucrose Fructose
Sucralose
Polydextrose
SYRUP COMPOSITION
Fructose
– natural simple sugar found
In fruits, honey and vegetable
- 1.7 times sweeter than
sucrose

Sucrose Sucralose
- non-caloric sweetener
– ordinary derived from sugar
sugar - 600x as sweet as sugar

Polydextrose
– a low calorie carbohydrate
– recognized as dietary fiber
source by FDA
 FRUCTOSE – SWEET ODORLESS, WATER SOLBLE. FOUND IN
HONEY. IT UNDERGOES MAILLARD REACTION. QUICKER TO ABSORB
THAN SUCROSE

 SUCRALOSE – ABOUT 320 - 1000 TIMES SWEETER AS SUCROSE.

COMMONLY USED FOR SPLENDA. MADE FROM SUGAR AND TASTE
LIKE SUGAR. HELPFUL ALTERNATIVE FROM PEOPLE CONTROLLING
THEIR SUGAR INTAKE.

POLYDEXTROSE – FREQUENTLY USED IN LOW CARB,SUGAR FREE

AND DIABETIC RECIPES. IT HAS HEALTHFUL PREBIOTIC BENEFITS.
COMPARISON BETWEEN YAKULT ORIGINAL &
YAKULT LIGHT
 MGA KARANIWANG KATANUNGAN TUNGKOL

 1.Bakit kailangang uminom ng Yakult araw-araw?

 Kailangan uminom ng Yakult araw-araw upang makasiguro sa patuloy na pananatili
ng mga mabubuting bakterya sa loob ng ating bituka at maiwasan ang problemang
maidudulot ng hindi wastong pagkain, stress, pag-inom ng antibayotiko at iba pang
problema sa tiyan. Sa ganitong paraan, ang regular na pag-inom ng Yakult ay
nakakatulong upang mapanatiling balanse ang ating intestinal flora. 
 2. Kinakailangan pa rin bang uminom ng Yakult kahit na nasa mabuting kalusugan
?
 Opo, sa kadahilanang madaling bumaba ang pagkabalanse ng ating intestinal flora
sanhi ng stress , pagkapagod o pagkakaroon ng sakit . Ang palagiang pag-inom ng Yakult
ay makatutulong upang mapabuti ang kalusugan ng isang tao. Ang mga katangian ng
“LCS” ay ang mga sumusunod : (1) Upang mapanatiling marami ang mabubuting
bakterya ; (2) Maging maayos ang pagkilos ng bituka o magkaroon ng tamang pagdumi ,
(3) Upang maiwasan ang sakit sa tiyan dulot ng masasamang bakterya.
3. Ilang bote ng Yakult ang maaring inumin ng isang tao kada araw ?
Ang isang bote ng Yakult ay nagtataglay ng mahigit kumulang sa 8 bilyong
buhay na “LCS”. Ito ay sapat sa pang araw-araw nating pangangailangan ng
mabubuting bakterya upang mapanatiling normal ang ating intestinal flora.
Ngunit kung ang isang tao ay kagagaling lamang sa sakit o sobrang pagod, ang
dami ng mabubuting bakterya sa kanyang bituka ay bumababa. Sa ganitong
paraan, makabubuting uminom ng mas maraming Yakult upang manumbalik
ang nawalang mabubuting bakterya .
 
4. Puwede bang uminom ng Yakult ang mga taong may diabetes?
Ang taglay na asukal ng Yakult ay kaunti lamang, na kahit na ang isang
diabetiko na hindi gaanong pinagbabawalan sa kanyang diyeta ay maipapayong
uminom.Ngunit sa mga taong may malalang kaso ng diabetes, mas
makabubuting sumangguni muna sa inyong doktor bago uminom ng Yakult.
 5. Anong oras pinakamainam uminom ng Yakult ?
Ang Yakult ay maaaring inumin anumang oras naisin. Ngunit mas lalong
makabubuti kung ito ay iinumin pagkatapos kumain kung saan mas mababa na
ang asim ng tiyan. Ang mababang acidity sa ating tiyan ay makatutulong upang
makarating ng buhay ang mga “LCS” sa ating bituka. Para sa mga bata, mas
mainam na uminom ng Yakult pagkatapos kumain upang hindi mawalan ng gana
sa pagkain.
 
6. Ang Yakult ba ay para lamang sa mga bata ?
Ang Yakult ay mainam sa mga bata ngunit mas makabubuti sa mga taong may
edad na. Habang ang tao ay nagkakaedad na, ang ating sistemang panunaw ay
humihina na. Makatutulong ang Yakult sa pagpapanumbalik ng maayos na
pagtunaw ng pagkain upang madaling mapakinabangan ang sustansyang dala ng
ating kinain at para mapanatiling normal ang paggalaw ng ating bituka . Dahil
dito, maiiwasan makaranas ng diarrhea at constipation.
 9. Kailan maaaring uminom ng Yakult ang isang sanggol ?
Maaring uminom ng Yakult ang isang sanggol kung siya ay ay nagsisimula nang
kumain ng malalambot na pagkain tulad ng minasang patatas, lugaw at iba pa.
Kadalasang itong nangyayari sa ika 5 – 6 na buwang gulang ng sanggol. Maaaring
gumamit ng medicine dropper o kutsarita sa pagpapainom ng Yakult sa baby. Ang pag-
inom ng Yakult ay makatutulong upang maprotektahan ang kanilang bituka laban sa
masasamang bakterya na maaaring magdulot ng sakit.
 
10. Puwede bang uminom ng Yakult ang mga buntis?
Opo,dahil walang sangkap ang Yakult na maaaring magdulot ng di mabubuting
bagay sa kondisyon ng bata sa kanyang sinapupunan. Sa halip sa pamamagitan ng
maayos na panunaw nang isang buntis mas makukuha nito ang sustansya dala ng
kanyang kinain . Ito rin ay may Vitamin B complex na makatutulong upang maiwasan
niya na magkaroon ng beri-beri .
 
 11. Maaari bang uminom ng Yakult ang taong madalas makaranas ng
pagdumi ?
 Ang madalas na pagdumi ay dulot ng pagkalason, di matunawan, labis na
pag-inom ng antibayotiko at stress. Ang mga ito ay nagdudulot ng pagkabahala
sa kondisyon ng ating mga bituka. Sa ganitong mga bagay, mas makabubuting
uminom ng Yakult upang mapanatiling balanse ang ating intestinal flora.
 12. Maaari bang uminom ng Yakult ang mga taong may Lactose
Intolerance?
 Ang Lactose intolerance ay isang sakit na sanhi ng mababang lebel o
kakulangan ng lactose – isang enzyme na ginagamit para sa lactose hydrolysis sa
loob ng bituka.Sa ganitong sitwasyon, makabubuting piliin ang mga gatas na
dapat inumin. Ang gatas na ginagamit sa Yakult ay skimmed milk. Ang skimmed
milk ay isang uri ng gatas na madaling matunaw kung kaya’t maaari itong
inumin ng taong may lactose intolerance.

13. Ang Yakult ba ay nakasisira ng nigipin ?
Hindi po, dahil ang “LCS” ay hindi nagbibigay ng dextran, isang sanhi ng
pagkasira ng ngipin. Ang pagkasira ng ngipin ay sanhi ng “streptococcus mutans”na
nagdudulot ng “mucus dextran” .Kalimitan itong nakukuha sa diet sugar. Ang
dextran ay pumapasok sa “dental enamel”na nagreresulta ng pagkasira ng ngipin.
 
14. Nakabubuti bang uminom ng Yakult ang mga taong umiinom ng
antibayotiko?
Ang pag-inom ng antibayotiko ay napatunayang epektibo sa mga pasyenteng
dumaraan sa antibiotic therapy. Ngunit, sa ganitong sitwasyon, nagagambala nito
ang intestinal flora. Kaya mas nararapat lamang uminom ng Yakult upang
manumbalik ang nawalang mabubuting bakterya sa ating bituka matapos ang
mahabang paggagamot.
15. Ano ang nagdudulot ng maasim na lasa ng Yakult ?
Ang maasim na ating nalalasahan sa Yakult ay dulot ng Lactic
acid. Hindi masama ang Lactic acid, sa katunayan ito ay mabuti
sa ating kalusugan.Ito ay tumutulong upang maging normal ang
paggalaw ng ating mga bituka at maiwasan ang pagtatae
(diarrhea) at pagtitibi (constipation).

16. Ilan ang calorie content ng Yakult ?

Ang isang bote ng Yakult na may 80 ml, ay nagtataglay ng 60
kcal. Ang ganitong bilang ay hindi nakababahala dahil ito ay
madali nating makunsumo ng ating katawan sa ating pagkilos.
MGA KARANIWANG KATANUNGAN TUNGKOL
1. Bakit hindi gumagawa ng isang litro ang Yakult ?
Ang isang bote ng Yakult (80 ml) ay sapat na sa isang araw na pangangailangan para
mapangalagaan ang ating bituka upang mapanatiling malusog ang katawan. Ito ay may sapat
na dami na kayang inumin ng isang tao sa isang inuman. Ang pagbubukas sarado ng produkto
ay hindi makatutulong dahil maaaring mahaluan ng ibang bakterya ang Yakult na magiging
dahilan ng pagkasira ng tiyan. Subalit, maaaring uminom ng higit sa isang bote kung nanaisin.
2. Paano Kung walang sapat na pambili ang customer?
Hindi ino-obliga ng Yakult Lady na umorder ang customer kung wala itong pambili.
Ngunit mahalagang maipaalam sa mga tao ang kahalagahang naidudulot ng mabubuting
bakterya sa Yakult sa pagkakaroon ng mabuting kalusugan. Ang regular na pag-inom ng
Yakult ay hindi nakahihinayang dahil ang kapalit naman nito ay ang paglakas ng resistensya
ng ating katawan. Ito ay nakatutulong sa pagpuksa sa mga masasamang bakteryang sa ating
katawan upang makaiwas sa anumang mga sakit. Sa ganitong paraan, hindi nakahihinayang
ang paglalaan ng budget sa pagbili ng Yakult.
 3. Ako ay madalas bumili ng Yakult sa mga tindahan?
Ang Yakult na nabibili sa mga tindahan ay tulad din sa Yakult na idinideliver ng mga
Yakult Ladies. Ang mga Yakult Ladies ay nagbibigay ng libreng serbisyo sa paghahatid
ng produkto sa bawat bahay na nagnanais bumili ng Yakult kahit isang bote lamang.
 
4. Bakit magkaiba ang packaging ng Yakult ?
Dalawa po kasi ang tagapamahagi ng Yakult. Ang ipinamamahagi ng mga salesman
ay mabibili pake-pakete sa mga supermarket at groceries .Samantalang ang produktong
inihahatid ng mga Yakult Lady ay mabibiling patingi-tingi lamang. Ang mga Yakult
Lady ay may layuning maghatid ng produkto kahit na isang bote lamang ang bibilhin ng
parukyano.
  
5. Bakit hindi puwedeng magbigay ng diskwento ang mga Yakult Lady?
Ang kumpanya ay may itinakdang presyo .Kapalit ng halaga ng Yakult ang
serbisyong makapaghatid ng produkto sa sa inyong pintuan kahit na sa isang bote
lamang. Ito rin ang magandang pagkakataon upang maipaliwanag ang kahalagahan
ng produkto.

6. Bakit walang ibang flavor ng Yakult ?

Nais po naming ipamahagi sa inyo ang Yakult na gawa sa mga natural na
sangkap. Ang paglalagay ng mga artificial flavour sa produkto ay taliwas sa aming
pamantayan na makapaghatid ng produktong nagbibigay ng mabuting kalusugan.
 SHAPE OF HEALTH
EASY TO LIKE
The simple, classic design is based on the shape of the traditional kokeshi doll

EASY TO CARRY
It is strong but lightweight. Ideal for YL delivering the product to homes
and offices.

EASY TO HOLD
Yakult hour glass shape makes it easy for children and senior citizen to hold

EASY TO DRINK
It is simple to drink in two or three swallows.

EASY TO TRUST
The sturdy (firm) container we have is child safe and the
seal ensures freshness while being tamper proof.
Yakult Philippines Incorporated (YPI)
November 1, 1977 - The contract was signed in Tokyo, Japan
October 1, 1978 - The operation was started
Three (3) Division
Administrative
1. General Affairs - Base or central of communication.
2. Personnel Department - Responsible for hiring employees.
3. Accounting Department - responsible to do all the accounting works.
Sales
1. Direct Sales - Salesman - 40 routes in NCR, Bulacan, Cavite,Rizal and Laguna, 8 routes in booking
section, 370 mini routes (As of April, 2016).
2. Provincial Dealer – 30 official distributors.
3. YMC - Yakult Marketing Corporation, retail business (33 centers)
4. Marketing and Promotion Section – In charge for the promotion / advertising of the product.
Production
Factory - located at Barrio Makiling, Calamba, Laguna
YAKULT CERTIFICATE OF RECOGNITION BY HALAL
What is HALAL?
It is a Muslim conformity with dietary laws
in full compliance with the Shariah (code
of law derived from the Koran* and from
the teachings and example of Mohammed*).

Koran= bible scriptures of the Muslims

Mohammed= prophet who founded Islam
religion.
 Thank You for
Listening 
“YAKULT DO OUR
BEST YAKULT”
Prepared by:

Lecturer