MEDIA ENGAGEMENT STRATEGY FOR

THE NIGERIAN COMMUNICATIONS COMMISSION

Our team

Gbenga Olorunpomi Cyrus Agbo Binadiegha Gabriel

What is the
problem? One of the major functions of the Nigerian Communications Commission
(NCC) is: “The protection and promotion of the interests of consumers
against unfair practices….”

The NCC has until now deployed traditional communications and

engagement strategies
Our solutions
As an agency, it is imperative for the NCC to
deploy communication and engagement
strategies that places the Consumer at the heart
of the campaign
A campaign that is truly Nigerian and
celebrates our collective desire for
excellence

A campaign that is cost-

effective, consumer-driven and
viral
A campaign that cuts across all
strata of consumers but unites
them in the idea that NCC
exists only for their protection
Our advantages

We are available round

the clock to deliver
service.

We care about Nigeria

We are a small group
and protecting its place
with global aspirations
in the world
 The market
185 Million
Active
Lines
200 Million
Industrious
Nigerians
Market opportunity
Every Nigerian brain is a goldmine of Billions of
creativity and industry. With the power of Wealth
technology and connectivity, as protected by Creation
the NCC, our collective intellectuality can Ideas
fuel global advancements. We must
communicate that the NCC recognises this
role and exists to protect this invaluable
asset.
Communication Strategy

Promote the NCC as a unique

Nigerian agency that appreciates the
industry of the Nigerian spirit, values
the connectivity that amplifies
individual potentials while acting as
the firewall that protects the true
value of our collective creativity.
 The Year of Six-Twos (622)

Awareness Accessibility Internal Control Review

In an age where currency Instead of chasing the To adequately prepare the On agreed regular
is in digital marketing and various individual staff and management of intervals, we shall review
the virality of user- consumer segments, we the NCC for this new all data collected and
generated content, we will will build feedback reality, we will train staff results achieved to make
push the envelope to get mechanisms and pathways and management while required adjustments
the correct information where they live, work or upgrading internal systems
into the consciousness of play and assets
the consumer
Awareness

Problem

• Most Nigerians are unaware of the

NCC Helpline

• The NCC communicates via official

channels and uses formal tones

.
Awareness
Online Tactics
• Launch the Oga Six Twos (pronounced Oga Sixtus) campaign to drive traffic to the 622 helpline
• Produce viral content like the GTB ‘Moments’ ad and the UBA 919 Dance Video https://
www.youtube.com/watch?v=VZwHrpX8IBM&feature=youtu.be // https://www.youtube.com/watch?
v=eAstEzvg0QM
• Produce multiple short “Oga Six Twos Fixes It” animated series (help videos) to be distributed online
• Create and launch https://www.ncc.gov.ng/Oga622, a user-friendly website with coloured 2D
illustrations of key pieces of information mobile users should know about the NCC, MNOs, user rights
and curates interactive infographics of NCC’s Monthly Reports
• Grow a network of online influencers who will act as ambassadors to push out relevant information
about the NCC’s initiatives
• Host a weekly fun news programme online to give updates on happenings in the technology world in
the week under review
• Launch the #NCCYoungnBossingIt campaign on Social Media to recognise and reward the hustle of
Nigerian digital entrepreneurs and technologists
• Targeted digital ads across all online platforms
 Awareness
Offline Tactics
• Give Oga Six Twos a life offline as the official
ambassador and problem resolution expert for the
NCC
• Sponsor Oga Six Two Fixes It animated series on
music channels
• Create television and radio programmes where Oga
Six Twos is the hero that goes around solving
problems
• Create “Oga Six Twos Get Sense” radio drama
series to educate and entertain consumers on their
rights and how to get help
• Sponsor the NCC Digital Technology Awards to
recognise successful entreprenurs
• Targeted advertisement across local and
international electronic media
Internal Control
Tactics

• Create an AI enabled platform that

recognises issues and appropriately guides
the Consumer

• Increase the capacity of the NCC Call

Centre

• Train the NCC staff to better communicate

and assist Consumers
Review

• At agreed intervals, we shall sit down with

NCC management to gauge performance

and agree on next steps

Nigeria Awaits!
Clients

Here is a quick cross-section of a few of our clients. We are technically and experiential well
positioned to deliver on all of the commission’s requirements.