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  • Props Barbie Sekolah

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    Ridho Arza
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    This document outlines plans for the 2022 Barbie Kids Fashion Show event. The annual event aims to boost Barbie sales and connect with 7-12 year old girls by allowing them to express creativity through designing Barbie-inspired outfits. Participants will register in one of two classes - Barbie Fashionistas or Barbie Signature - and compete on criteria like theme, outfit design, catwalk skills, and expression. Winners will receive prizes like Barbie dolls. Mattel Indonesia is collaborating with toy store Toys City to promote the event and special offers to encourage registration. The fashion show will be held over two sessions with breaks in between for a total of 180 minutes.

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    This document outlines plans for the 2022 Barbie Kids Fashion Show event. The annual event aims to boost Barbie sales and connect with 7-12 year old girls by allowing them to express creativity through designing Barbie-inspired outfits. Participants will register in one of two classes - Barbie Fashionistas or Barbie Signature - and compete on criteria like theme, outfit design, catwalk skills, and expression. Winners will receive prizes like Barbie dolls. Mattel Indonesia is collaborating with toy store Toys City to promote the event and special offers to encourage registration. The fashion show will be held over two sessions with breaks in between for a total of 180 minutes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views10 pages

    Props Barbie Sekolah

    Uploaded by

    Ridho Arza
    This document outlines plans for the 2022 Barbie Kids Fashion Show event. The annual event aims to boost Barbie sales and connect with 7-12 year old girls by allowing them to express creativity through designing Barbie-inspired outfits. Participants will register in one of two classes - Barbie Fashionistas or Barbie Signature - and compete on criteria like theme, outfit design, catwalk skills, and expression. Winners will receive prizes like Barbie dolls. Mattel Indonesia is collaborating with toy store Toys City to promote the event and special offers to encourage registration. The fashion show will be held over two sessions with breaks in between for a total of 180 minutes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Barbie Kids

    Fashion Show
    2022
    24.09.2022
    Activation Mattel Happy Playcation
    Concept BARBIE KIDS FASHION SHOW 2022

    Barbie Kids Fashion Show is annual Barbie


    event to boost sales of Barbie and connects
    with its potential target audience age 7-12 by
    offering them a medium to express
    themselves through creativity in showcasing
    their own Barbie inspired outfit fashion

    2022
    Key Visual

    2022
    IG Feed

    2022
    Competition Mattel Happy Playcation
    Class BARBIE KIDS FASHION SHOW 2022
    BARBIE FASHIONISTAS BARBIE SIGNATURE

    2022
    Participants Mattel Happy Playcation
    Journey BARBIE KIDS FASHION SHOW 2022
    ATTRACT CONVERT CLOSE DELIGHT

    Customer Purchase Barbie


    Mattel Indonesia create Mattel Indonesia collaborate Participate in Barbie Kids
    product and register which class
    awareness of the upcoming with SMB Toys City to create Fashion Show 2022 to win
    to participate in registration desk
    Barbie Kids Fashion Show 2022 special offer to spark interest prizes
    in SMB Toys City

    Tools; Tools; Tools; Tools;


    ● @barbie_indonesia ● Any barbie product with Google Forms ● Barbie Dolls
    @toyscity_id minimum Rp.182.900 in ● Name ● Toys City Voucher
    @sumareconmal. single receipt ● Age ● Trophy
    bekasi ● Address
    social media promo ● Contact
    ● Toys City In Store
    promo Reminder by Sales team & event
    ● Nearby school postering team to follow up participations
    (Optional)

    2022
    General Mattel Happy Playcation
    Rundown BARBIE KIDS FASHION SHOW 2022

    Schedule Duration Activity Remarks

    10;00-13;00 180’ Re-registration Pre-registered and on the spot

    13;00-15;30 150’ Barbie Kids Fashion Show 1st Session Bib Number 1-50

    15;30-16;00 30’ Break

    16;00-18;30 150’ Barbie Kids Fashion Show 2nd Session Bib Number 51-100

    18;30-19;00 30’ Winner Announcement

    2022
    Judging Criteria Mattel Happy Playcation
    BARBIE KIDS FASHION SHOW 2022
    THEME DRESS & MAKE UP CATWALK EXPRESSION
    30% 30% 20% 20%

    Catwalk technicalities like;


    Theme matches with the class Expression as in facial
    Their creative expression in ● How they walk
    they registered in either expression and body language
    recreating Barbie or Ken as ● How they pose
    Barbie Fashionistas or Barbie showing Barbie or Ken bright
    close as possible ● And confidence in
    Signature personality
    doing it all
    2022
    2022
    Thank you.

    2022

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