Local and Global

Communication
 1. Immigrant-
2. Illegal immigrant –
3. Insult-
Review: 4. Right wing protest –
Politically 5. Terrorist –

correct words 6. Global warming –

7. Caretaker –
and phrases 8. Housewife –
9. Jungle -
 1. Immigrant- newcomer
2. Illegal immigrant – undocumented
worker
Review: 3. Insult- emotional rape
Politically 4. Right wing protest – riot

correct words 5. Terrorist – freedom fighter, insurgent

6. Global warming – climate change
and phrases 7. Caretaker – site engineer
8. Housewife – domestic engineer
9. Jungle - rainforest
 10. Sex change –
11. Unemployed –
12. Husband/ wife –
Review: 13. Fireman –
Politically 14. Black sheep –

correct words 15. Murder –

16. Uneducated –
and phrases 17. Smelly –
18. Waitress -
 10. Sex change – gender reassignment
11. Unemployed – economically inactive
12. Husband/ wife –partner

Review: 13. Fireman – firefighter

14. Black sheep – outcast
Politically 15. Murder – unauthorized termination
correct words of life
16. Uneducated – unschooled, lacking
and phrases formal education
17. Smelly – nasally disturbing
18. Waitress - server
 • In global environment, the ability to
communicate effectively can be a
challenge.
• Even both parties speak the same
Local and language, there can still be
misunderstanding due to ethnic and
Global cultural differences.

Communicatio • Poor communication can lead to poor

organizational performance.
n • Understanding the impact of globalization
on cross-culture communication is
imperative for organizations seeking to
create a competitive advantage in the
global market.
Local and • According to Genevieve Hilton (in
Global https://www.intechopen.com) cultural
proficiency doesn’t mean memorizing
Communicatio every cultural nuance of every market.
It’s knowing when to listen, when to
n ask for help, and when- finally- to
speak.
World of Diversity

The world was and is inhabited by diverse population, each with their own
identity, physical, spiritual, and cultural uniqueness.

The invention and development of new technologies have been and continue to
be instrumental in changing the way we live, the way we communicate, the way
we respond to the environment, the way we express our thoughts, our ideas.

In short, technology has influenced the dynamic development of our cultural

identities (Parapak, 1995)
 World of Diversity

Accepting diversity as a strength, we are mindful of the vital role of

communications in bonding the diverse cultures, diverse ethnic
groups, diverse languages, diverse religious beliefs into one nation.

Diversity is indeed a spice of life, a potential source of strength and

character.
 • Global high tech communications
facilities help to work together as
nations, exchange ideas and nurture
friendships.
• Our globe is circled by superhighways
of optical fiber cable systems providing
The Global almost an unlimited bandwidth of
information transmission.
Community • Through communications, the global
world is now filled with information
and entertainment that potentially
have an impact on our value systems,
religious beliefs, business activities,
taste in and choice of entertainment.
 • Cultural awareness is knowing that there
are multiple different cultures – based on
religion, ethnicity, nationality and other
factors that have different attitudes and
outlooks.
Cultural • Cultural sensitivity involves accepting those
differences without insisting your own
Awareness culture is better or that everyone should
do it your way.
and • Cultural sensitivity is being aware that
Sensitivity cultural differences and similarities
between people exist without assigning
them a value- positive or negative, better
or worse, right or wrong
Reference

• Bernales, R. A. et al. (2018). Purposive communication in local and

global contexts. Malabon City. Mutya Publishing House.