COMMUNICATION

● It comes from the Latin, communicares INTERCULTURAL COMMUNICATION

● It is understood as the process of meanin- making ● Refers to interaction with people from diverse
through a channel or a medium. culture. (Jandt, 1998)

THE COMPONENTS OF COMMUNICATION FORMS OF INTERCULTURAL COMMUNICATION

•Source •Feedback ● Interracial Communication
•Message •Environment ● Interethnic Communication
•Channel •Context ● International Communication
•Receiver •Interference ● Intracultural Communication

TYPES OF INTERFERENCE APPROACHING INTERCULTURAL COMMUNICATION

● Psychological – thoughts that hamper the ● High- Context
message − non-verbal/indirect
● Physical – stimulus like loud noise or sounds, − body movements/ facial expressions
health, ignorance and weather and climate − implicit communication
● Semantic – level of vocabulary and language − A high-context culture relies on
● Mechanical – gadgets or devices used in implicit communication and
Communication nonverbal cues. In high-context
communication, a message cannot be
ETHICAL CONSIDERATIONS IN COMMUNICATION understood without a great deal of
● Respect audience background information.
● Consider the result of communication ● Low-Context
● Value truth − explicit communication
● Use information correctly − A low-context culture relies on
● Do not falsify information explicit communication. In
low-context communication, more of
THE NINE PRINCIPLES OF EFFECTIVE the information in a message is
COMMUNICATION – MICHAEL OSBORN spelled out and defined.
(2009) Low Context High Context
•Clarity •Correctness Cultures Western European Asia, African,
•Concreteness •Consideration roots, US and Arab, central
Australia Eurpoean, Latin
•Courtesy •Creativity American Culture
•Captivating •Conciseness Association -Relatinships begin -Relationships
•Cultural Sensitivity and end quicly. build slowly and
-Relationships depend on trust.
depends on -Productivity
GLOBALIZATION
procedures and depends on
● is the communication and assimilation among paying attention to relationships and
individual, ethnicities, races, institutions, the goal. the group process.
governments of various nations supported by -The identity of -Individual’s
technology and compelled by international trade. individuals is entity is rooted in
rooted in groups
⮚ We cannot claim globalization if we don’t
themselves
assimilate the culture/ traditions other people -Spoken -Verbal
Interaction
have Compartmentalized -Communal
Territorality
-Privacy -Share the same
DIVERSITY space
● is the valuing of the uniqueness or differences in Temporarily -Scedules ahead of -Everything has
time its own time
gender preference in gender preference, color,
-Change is fast, -Not easily
age, religious affiliation, ethnicity, education, time is gold scheduled
social and economic status and political beliefs.
Learning -One source of -Multiple sources
POSSIBLE BARRIERS TO GLOBAL information of information

COMMUNICATION
● Cultural relativism IMPROVING INTERCULTURAL COMMUNICATION
● Lack of knowledge of other’s culture COMPETENCE
● Discrimination and harassment ● Recognize the validity and differences of
● Language differences communication styles among people
⮚ We need to be educated to avoid these barriers
● Learn to eliminate personal biases and
prejudices.
● Strive to acquire communication skills necessary
in a multicultural world.
Legalese – language in a court room. (EPAP)
Criminal Argot – language used by criminals. (explicit
skills)
Swardspeak – language used by lgbtq+ (80s-90s)
VARIETIES AND REGISTERS OF SPOKEN AND
WRITTEN LANGUAGE
Levels of Usage
● Standard English (Spoken and Written)
− Formal – traditional standards of
correctness, complex sentence
structure, extensive vocabulaty
− Informal – everyday situations,
conversational in tone, smaller
vocabulary, shorter sentences
● Non standard (Spoken)
− Dialect – restricted to a specificcal
geographical location, to a social or
ethnic group
− Slang – short-term popularity
REGISTER
− is a linguistic repertoire that is associated,
culture-internally, with particular social
practices and with persons who engage
− It is linked to systems of speech style of which
they are the most easily reportable fragments.
− From the standpoint of language structure,
registers differ in the type of repertoire
involved e.g, lexemes, prosody, sentence
collocations.
− From the standpoint of function, distinct
registers are associated with social practices
of every kind, e.g., law, medicine, prayer,
science, magic, prophecy, commerce, military
strategy, the observance of respect and
etiquette, the expression of civility, status,
ethnicity, gender.
BASIC INTERPERSONAL COMMUNICATION SKILLS
(BICS)
● The language necessary for day to living
including conversations with friends, informal
interaction.
● CONTEXT embedded
COGNITIVE ACADEMIC LANGUAGE PROFICIENCY
(CALP)
● The language necessary to understand and
discuss content in the classroom.
● CONTEXT reduced (fewer non-verbal cues
and the language is more abstract)
NATURE OF LANGUAGE VARIATION
● Language varies when communicating with
people within (local) and outside (global) our
community.
● Langugae varies in speaking and writing.
● Language varies in everyday and specialized
discourse.
EIGHT DOMAINS IN WHICH LANGUAGE VARIES
(Mahboob, 2014)
● Local everyday written
● Local everyday oral
● Local specialized written
● Local specialized oral
● Global everyday written
● Global everyday ora;
● Global specialized written
● Global specialized oral
EVALUATING MESSAGES & IMAGES
● Different types of texts reflecting different
cultures.
MEDIA LITERACY KEY CONCEPTS
● All media messages are “constructed”
● Media have embedded values and
points-of-view
● Each person interprets messages differently
● Media have commercial, ideological or
political interests.
● Media messages are constructed using a
creative language having its own rules.
Coverage for the Preliminary Exam on September 7, 2020
(Monday) 1. Nature of Communication: process, components and
principles 2. Global Communication in Multicultural settings:
Globalization and diversity (Communication Styles) 3. Levels of
Usage: Registers and Varieties of Language 4. Evaluating
messages and text: ad critique
How To Write A Perfect Advertisement Critique Essay
● Advertising has and continues to contribute
significantly to contemporary society.
Advertisements interrupt radio and television
programs, deface or decorate the sides of buildings,
and at times, advertisements appear to be the
internet’s primary function. An estimated $450
billion is spent yearly on advertising, a third of which
is in the United States alone. Thus, advertising is
certainly an important sector.
What is an Advertisement Critique Essay?
● An advertisement critique essay is an essay which
deeply examines an advertisement and offers a
comprehensive analysis of the same.
● The features of an advertisement critique essay are
not different from those of standard essays because it
has an introduction which has a thesis statement
incorporated into it, body-paragraphs with several
topic sentences, and ultimately a conclusion.
However, you must ensure your writing concentrates
solely on the advertisement and that you assert your
verdict on the advertisement.
● As you well know, advertisements permeate
televisions, web pages, and line roads to whichever
route you take; thus making them an up-to-date topic.
Advertisement critique essays are common
assignments in college which require you provide a
 critique of advertising from one or various
viewpoints. Here is how to effectively craft a
successful advertising critique essay that will
captivate your reader.
Features of Composing an Advertisement Critique Essay
Thesis and Introduction
● As stated above, your essay cannot begin without a
thesis. A statement carrying the point you intend on
expressing or your main argument is a thesis
statement. Therefore, when composing your thesis,
ensure it is well detailed to communicate your main
argument or point and make it concise.
● Your essay’s most crucial part is your introduction. It
captures your readers’ attention and ensures they are
captivated enough to keep reading. Therefore, you
must ensure it is as captivating as possible.
Additionally, you should make it concise, well
detailed and assert your main argument.
● When composing your introduction, begin with a
hook. Your hook’s aim is capturing your reader’s
attention; it is naturally the first sentence. Provide a
broad summary of the advertisement; this includes
the product, the company, et cetera. Incorporate your
thesis statement in your introduction.
Body Paragraphs
● Body-paragraphs expound on your thesis statement.
This aids in building your argument by utilizing other
smaller arguments. When composing your
body-paragraphs, you must ensure each paragraph
starts with a topic sentence. Topic sentences are
subsequently followed by supporting sentences which
provide evidence or support to your topic sentences.
● When composing your body-paragraphs, begin by
using topic sentences. Your essay’s body should be
three to five paragraphs unless told otherwise. Cite
any information that is not your original idea.
Indicate or mention the advertisement’s targeted
audience. Mention some strategies utilized in the ad
to make it more alluring to the audience. Provide
textual strategies utilized in the advert.
Conclusion
● In your conclusion, wrap your thought up or provide
a summary of your essay including the main
arguments you use. You also need to rephrase your
thesis statement. Your essay’s conclusion is critical.
Make it memorable.
● For your advertisement critique essay, follow the
following tips as you compose your conclusion: sum
up your essay by providing a concise summary of
your paper. Rephrase your thesis. Offer
recommendations on how the ad could be improved.
And discuss the ad’s implications on the political,
cultural, and social facets of the society.
Advertisement Critique Revision
● Revising your essay is important and mandatory.
Revising simply means rereading your essay and
correcting mistakes detected. Writers from
PerfectEssay advise to use grammar checkers to
correct grammatical and punctuation errors when
revising your essay. Also, hand your essay to a
trusted friend for revision. And appropriately cite
information which is not original.
Tips on Writing an Advertisement Critique Essay
● When writing your advertisement critique essay,
consider the below tips:
● Select an ad you understand. This is advantageous
since selecting something you understand makes it
simpler when you are critiquing.
● Ensure you are familiar with the product being
advertised.
● Describe the ad vaguely.
● Intently look at the ad and note everything that
captivates you and captures your attention.
● Develop an argument which you will later explain in
your essay.
● Compose an outline which will be your essay’s
prototype.
Wrapping it Up
● Advertisement critique essays are frequent
assignments in college which need you to provide a
critique of advertising from one or various
viewpoints. Therefore, you will likely write an essay
based on such at one point or another. Use the tips
and instructions mentioned above and your essay will
be a successful one.
Systematic Desensitization
Preparing Multimedia Presentation
A. Characteristics of Multimedia Presentation
1. Visually Oriented
2. Use of Different Modalities (Text,
Graphics, Photographs, Audio
Animation, Video)
3. Special features of computer-based
presentations
a. Custom navigation between
slides to other media and to the
Internet
b. Can be made into hard copy
printouts or transparencies or
transparencies.
c. Can be uploaded to the Wen
Expose a certain ideology, why or how is it wrong,
how it affected people, what are the values we want
to uphold (equality), valuing of diversity. With a
proper intro, structure the body, unforgettable
conclusion. Be able to think through your
concluding statements. Practice and rehearse. Make
your discussion inviting. (why this ad should not be
condoned).
1. Know the purpose of the presentation
2. Know the audience
3. Gather information
4. Use a variety of resources (20 secs per slide)
(20 slides are required)
5. Do not forget to cite sources (Author’s name,
title and date of publication, web page address,
full bibliographic references.
PECHA KUCHA Presentation
Short Presentation – 20-slide presentation
Loom for Chrome – suggested app for presentations

DEADLINE FOR THE OUTLINE
❖ NEXT WEEK
DEADLINE FOR PRESENTATION:
SEPTEMBER 20,2020, SUNDAY
✔ 6 MINUTES, 40 SENCONDS
PRESENTATION
Business Meeting
− A gathering of two or more people for the
purpose of making decisions
20 KEY PHRASES FOR SUCCESSFUL
INTERNATIONAL BUSINESS MEETINGS IN
ENGLISH
Starting the Meeting:
− Welcome, everyone. The purpose of today’s
meeting is to discuss…
− Thank you all for coming at such short
notice. Let’s start with item number one
Bringing up Topics for Discussion:
− The first item on the agenda that we need to
discuss today is…
− Let’s look at the first item on the agenda
− First, let’s talk about
Stalling the Discussion
− Before we move on, I think we need to talk
to.
Summarizing the Discussion
− In summary, we’re going to
− This is what we’ve agreed in
− So we’ve decided to
Closing the Meeting
− The meeting is adjourned. Thank you all for
attending
− I guess that will be all for today
THE MINUTES OF THE MEETING
Let’s Achieve This!
− Explain the importance of taking minutes
− Official written records of a meeting’s
proceedings.
− Aids in refreshing memories of participants
− Supplies information to those who are not
present
− Help prepare members for upcoming
meetings
− Should be reports in summary
− Should succinctly and truthfully account all
pertinent information that transpired in a
meeting.
− All motions and resolutions should be
recorded word-for-word as presented
− Individuals presenting motions and
resolutions should be identified by name
− Should indicate that a motion was seconded,
but the name need not to be recorded
− The outcome – approval or defeat – should
be included also
ROBERT”S NEW RULE OF OLDER
(He want a simpler way in conducting a meeting)
− Committee or organizational name
− Kind of meeting (Regular board meeting, an
annual meeting, a meeting of the housing
committee or a special meeting)
− Date, location and time of beginning a
adjournment
− Names of the chair and secretary or their
substitutes
− Names of all present members
− Motions raised. Motions must be written as
stated, including the member or individual
who raised the motion, and the vote’s
outcome (mga verbs)
− Reports. Record the name of the report, the
name of the member presenting it, and any
action taken on the report. If the report was
in writing; attach it, or tell where it may be
 found. An oral report may be summarized
briefly.
− Other special concerns form committees or
individual members.
− The signature of the secretary upon the
approval of the minutes.
− Parts may vary depending on the purpose
and formality of the meeting. Style will also
vary based on parliamentary authority of the
group
WHAT TO EXCLUDE?
● Condemnation or honors” Criticism of
members should not be recorded unless it
takes the form of an official motion.
Expressions of gratitude should only be
included with the permission of the
participants.
● Discussion: Whatever statement was given
by the members must be recorded
objectively.
● Extended repeating reports: Just hit the high
points or key facts, mostly if there is an
attachment of a written report.
● Opinion or Judgement: Omit accounts like
WRITING A MEMORANDUM
“a well-done report” or “ a heated
discussion” − A short official note that one writes to a
WHO SOULD WRITE THE MINUTES person or to several individuals suchs a
● In organization’s members, faculty, and heads of offices
within units or departments

− Memorare changed to memorandus (Lantin

word for memorandum)
Adelheid Theme Claims that effective memomus
must be:
Characteristics of a memo:
− Civilized

− Coherent

− Compelling