PURPOSIVE COMMUNICATION

❖ MEDIUM USED
Lesson 1
o Verbal
Communication ▪ Oral Communication
▪ Written Communication
➢ Process where people involved in the
o Non-verbal
communication act procedure and convey
▪ Physical Appearance
message through a channel or medium
▪ Eye Contact
➢ An action, transaction, and interaction
▪ Facial Expression
MODEL OF COMMUNICATION ▪ Posture
▪ Gestures
1. HYBELS AND WEAVER MODEL ▪ Proxemics
➢ The Sender-Receiver
➢ Message LESSON 2
➢ Channel
Intercultural Communication
➢ Feedback
➢ Setting and Setting Culture
o Ito ang bago gi add ni Hybels at Weaver
➢ System of beliefs and practices governing
o Ang setting kay may 2 types:
group life
1. Internal
2. External Intercultural Communication

➢ The process of interaction among different

2. Aristotle’s Model of Communication
cultural groups
➢ Linear: no feedback
➢ Goes deeper with more understanding,
importance, and mutual respect to all cultures
3. Schramm’s Model
1. Interracial Communication
➢ By Wilbur Schramm: added “field of
2. Interethnic Communication
experience”
3. International Communication
➢ Decoding happens with the sender and
4. Intercultural Communication
receiver
➢ Communication is a two-way process Cross-cultural Communication

4. Berlo’s Model ➢ Cultural differences are recognized and

➢ By David Berlo appreciated, but one culture is considered
➢ Message-centered dominant
➢ S-M-C-R FRAMEWORK IN DEVELOPING INTERCULTURAL
o Source COMMUNICATION SKILLS
o Message
o Channel 1. Be aware of your own cultural attitudes
o Receiver 2. Understand other worldviews
➢ Orientations
- Individualism vs Collectivism
TYPES OF COMMUNICATION - Clock-oriented vs Event-Oriented
- Hierarchical vs Egalitarian
❖ SIZE OF THE RECEIVER
- Masculine vs Feminine
o Interpersonal – with yourself
3. Developing Appropriate Interpersonal Skills
o Intrapersonal – two or few people; used
➢ Register
in an informal setting
- Language varies depending on speakers,
o Small Group – more complicated;
their situation, and purpose
messages are structure - It has unique Linguistic Features and
o Public – large audience; channel is more Situational Context
complex; feedback is very limited - Types:
o Mass – huge, anonymous audience 1. Frozen Register
 2. Formal Register
3. Consultative Register
4. Casual Register
5. Intimate Register Literary Analysis
➢ Barriers
- Ethnocentrism - investigation of the form and content of a
- Stereotyping literary work
- Prejudice FEATURES OF LITERARY ANALYSIS
- Discrimination
I. Interpretation
LESSON 3 II. Evidence
ETHICS OF COMMUNICATION III. Summary
IV. Terminology
Ethics

- When we communicate, we choose the words

that will create a certain effect on our audience

Communication Ethics

- Communication has ethical dimensions because

‘what’ and ‘how’ we communicate always
involve choices
- Focuses on how one’s behavior is governed by
one’s morals and how this in turn affect the
way we communicate with others

Some Approaches to Ethical Decision-Making

1. Utilitarian Ethics
2. Moral Duty
3. Virtue Ethics
4. The Common Good Approach

Interpersonal communication

1. Ethical communicators are respectful of their

audiences
2. Ethical communicators respect truth
3. Ethical communicators use information
properly
4. Ethical communicators do not falsify
information

LESSON 4

THE CRITICAL ANALYSIS PAPER

Critical Analysis

- specialized form of analytical writing common

in academic discipline
- systematic analysis of an idea, situation or
text discussing its validity and assessing its
worth
- purpose: evaluate someone’s work