Presentation On

Prepared For
Mohammed Ashequr Rahman

Prepared By

Ramisa Anjum 222012002

Nahian Faiza Rafa 222001802
Ahnaf Arif Faiyaz 222002002
Feroz Meah Rohit 222011902
Samiul hossain 222002402
A Short Overview Of GrameenPhone

• The largest mobile telecommunications

operator.
• A leading provider of telecommunications
services of Bangladesh.
• Incorporated on 10 October 1996 as a private
limited company.
• Converted to a public limited company on 25
June 2007
 A Short Overview Of GrameenPhone
• Stock listed and started its trading at Dhaka and
Chittagong Stock Exchanges from 16 November 2009.
• Two sponsor Shareholders namely Telenor Mobile
Communications AS (55.80%) and Grameen Telecom
(34.20%)
• 10.00% shareholding includes General public & other
Institutions.
Competitors of Grameenphone
Competitor Analysis of Grameenphone
• Grameenphone and Banglalink are the two main
competitors in Bangladesh's mobile phone service
sector when it comes to quality and capabilities.
• However, Robi is at par with Banglalink and
Grameenphone in terms of the availability of
cable networks and 4G connectivity.
• Grameenphone dominates the service
consistency category whereas Banglalink stays
ahead in terms of the overall experience.
 Competitor Analysis of Grameenphone
(Conti…)
• Grameenphone, Banglalink and Robi as joint
winners in network coverage.
• Banglalink ranks first in download speed.
• The highest average download speed on
Banglalink's network is 10 megabits per second
(Mbps), 1.2 Mbps ahead of second-placed
Grameenphone.
• Robi and Teletalk are in third and fourth place,
with scores of 6.8 Mbps and 4.4 Mbps.
 Subscriber’s Pie Chart
Subscriber
64.9 lakh

3.72 crore

GP
Robi & Airtel
Banglalink
Teletalk
5.35 crore 8.41 crore
PESTEL Analysis of Grameenphone
•The political crisis in 2015 affected the business of almost all the industries operating in Bangladesh.

Political Factors •GP observed a drop in sales in that year due to this political turmoil.
•Grameenphone also has to follow tax policies and safety regulations in order to survive in the current government.
•That also usually affects Grameenphone’s business negatively.

Economical Factors •The unstable political conditions in the country also have a huge impact on the economic conditions of Bangladesh.
•Unstable economy affects the sales and revenues for Grameenphone as their demand decreases when people do not have the buying power.

• The target market of Grameenphone is very diverse as it serves to both

urban and rural population.
• In the rural areas, they are unable to provide good services in terms of
internet.
Socio-cultural Factors • One of the reasons for it is that the people are not that educated to
accept or use such services.
• Grameenphone has fewer revenues in terms of their internet services.
• In urban areas, people have high expectations and Grameenphone has
higher sales in internet services.
PESTEL Analysis of Grameenphone
Technological Factors •It is very important for GP to accept and implement latest technology in their services.
•People are also getting aware of the technological trends throughout the world because of social media and other platforms, investing in technology increases the revenues for GP and also gives them a competitive edge over other competitors in Bangladesh.

Environmental Factors
•It is important for GP to follow environmental rules and not harm the environment in any way.
•They make sure they do not cut any trees or use anything that can damage the environment.
•This helps them build up a good company image as well as build up good customer base who value such businesses.

Legal Factors
•Bangladesh has its own set of rules and regulations for any business to operate in their country.
•GP has to comply with all these rules including copyright policies, trade policies, employment policies, monetary policies, and other territory rules even when entering a different area.
•GP conduct their business smoothly without any government intervention or law suits which can affect their business negatively.
 Conclusion
• Grameenphone is still a growing company in
spite of all the success it has achieved so far.
• It holds a kind of a monopoly position in the
mobile telecommunication market.
• In order to maintain no 1 position, GP is
following many strategies like business level
strategies, functional strategies, global level
strategies & corporate level strategies.