LOGO QUIZ 1 –5

How many of the following Logos can your recognize?

1 2

4 5
 LOGO QUIZ 6-10

6
7
         8

9 10
 Four Categories of Logos
Descriptive

Symbolic

Typographic

Combined
 Four Categories of Logos
Descriptive
- you can look at it and see what the company
is involved.

- not very popular because business often

changes and you don’t want to have your logo
portray something your company doesn’t
have anything to do with
The problem with Descriptive logos ! ! !
This is a logo used by a company that makes
fences.
But what happens if the company later decides to
make other kinds of kinds of fences?

If they change the logo to reflect that they now

create other types of fences people may not
recognize recognize the new logo as being for the
same company.

If they keep the logo people will think they only

make chain link fences. This is why many most
logos are either symbolic or combined. That way if
the company changes whey will not loss their
identity.
 Four Categories of Logos
Symbolic-
you can’t look at it and see what the company is
involved. The symbol just stands for something…
i.e. quality, excellence, reliability,
 Four Categories of Logos
Typographic-
Contains only words, letters and numbers of the
name of the product, service or organization
 Four Categories of Logos
Combined- is the most common type of logo
Contains elements of one or more the previous
categories.
Descriptive, Symbolic or Typographic
 General Rules of Logo Development
The more simple the easier to recognize?

Use primitive shapes-

i.e. circle, square, rectangle, triangle, ellipse

-Don’t use too much detail.

- Will the logo look good if it is the size of a

postage stamp?