ELEMENTS OF

NEWS
If you want to make your
new story newsworthy…
Consider using the
elements of news
10
Elements of News

Good news stories have

more than one of these
elements to help increase
earned media coverage.
 PROXIMITY

Ex. BTS will have

their concert at It refers to the locati
on of news

Araneta Colliseum
Example: If an even
t is happening
nearby, it will impac
t the audience more
than if it were happe
ning somewhere
else that doesn't affe
ct them as much,
such as in another s
tate or country.
Example: PROMINENCE
President Bongbong
Marcos will visit North It refers to the well-k
nown person place
or event.
Fairview High School
in November.
News is focusing on
well know people,
place or event that is
known by many.
 ODDITY

Example:
A well-known blogger
threw a rock through the
McDonald's drive-thru
Refers to news that
is something unusu
al,
shocking, or bizarre
could make it newsw
, the strangeness alo
ne
orthy. A Florida man
threw a gator throug
h the Wendy’s drive
-
thru window? You d
on’t hear that often..

window?
You don’t hear that often is something unusua
l, shocking, or bizarr
right? the strangeness alon
e could make it
e,
newsworthy.
 CONFLICT

Example:
Conflict between Audiences are a
lways interested
in
Man vs. Man disagreements, argu
ments, and rivalries
.
Man vs. animals
Man vs. Nature
Man vs. Himself Stories that involve
about religion, sp
conflict include tho
se
orts, business, tria
wars, human rights ls,
violations, politics, a
even struggles ag nd
ainst nature, anim
and outer space. als,
 IMPACT

Example:
People want to know
how a story is going
Outbreak of covid-19 to affect them. What
suffered if they don’t
consequences will b
e
take action on your
Gas price hike issue? How can they
improve their lives b
y
buying your product
or service?.

If the news will give im

pact or affect the
audience the more ne
wsworthy the news is
.
LEAD
 It is an opening paragraph that gives the audience the
most important information of the news .
A short sentence lead uses one word or a short phrase as a

6
teaser with the rest of the lead appearing later. This is often
considered gimmicky, so only use it now and then.
Types of Lead

It is meant to give a quick summary in as few

words as possible and is usually one sentence.
 WHAT MAKES A
Rule #1: A straight news leadGOOD
should be LEAD?
a single paragraph consisting of a single
sentence, should contain no more than 30 words, and should summarize, at minimum,
the most newsworthy “what,” “where” and “when” of the story.
Rule #2: The lead’s first verb should express the main “what” of the story and should
be placed among the lead’s first seven words.

Rule #3: Don’t state the obvious.

Rule #4: Don’t cite the dictionary.

Rule #4: Don’t say anything is “right around the corner.”

 TYPES OF
JOURNALISM
Electronic
&
Print
ELECTRONIC MEDIA

• Any media that utilizes the advantages of

electronic technology is referred to
as electronic media.

• It includes devices that can either store or deliver

information by electronic means.

• Electronic media are normally linked with the

use of computers and internet.

• Electronic media also include radio and

television.
PRINT MEDIA

• magazines, leaflets, newspapers, and catalogues

are the age-old tools that leave a long-lasting
impression in the mind of the readers.
 PROOF
READING
MARKS
R.A 7079
RA 7079-ACT OF 1991

10SECTONS
 COVERAGE
Uphold and protect the freedom of the press at the campus level in
elementary, high school and college

A bonafide student of the school

The publication adviser shall be selected by the school administration

Must be qualified in placement examinations

SEC. 2. Declaration of Policy.
A student shall not be expelled or suspended solely on the basis of articles he or she has written, or
on the basis of the performance of his or her duties in the student publication.

Publication must be published by editorial board and publication staff

The Department of Education, Culture and Sports shall sponsor periodic competitions, press conferences
and training seminars in which student-editors/writers and teacher-advisers of student publications in the
elementary, secondary and tertiary levels shall participate. 

Funding for the student publication may include the savings of the
respective school's appropriations, student subscriptions, donations, and
other sources of funds.
MEDIA LAW
Freedom of Expression- Freedom of expression refers to the ability of an individual or group of
individuals to express their beliefs, thoughts, ideas, and emotions about different issues free from
government censorship

The Right to Information (Access to Information)The right to receive information is part of freedom
of expression. It gives you the right to receive information that other persons are willing to provide.
You also have the right to obtain at least some information about decisions of public importance
taken by the state administration
The Right to Privacy The Right to Privacy is the 12th in Human Rights law which asserts every
human’s right to privacy. This law clearly stated that, “no one shall be subjected to
arbitrary interference with his privacy, family, home or correspondence, nor to attack
upon his honour and reputation”
JOURNALISTI
C CODE OF
ETHICS
 Here in the Philippines, journalists follow the Philippine Journalists’Code of Ethics approved by the
Philippine Press Institute the National Union of Journalists in the Philippines and the National Press
Club in 1988
I. I shall scrupulously report and interpret the news, taking care not to suppress essential
facts nor to distort the truth by omission or improper emphasis. I recognize the duty to
air the other side and the duty to correct substantive errors promptly.

II. I shall not violate confidential information on material given me in the exercise of my
calling.

III. I shall resort only to fair and honest methods in my effort to obtain news, photographs
and/or documents, and shall properly identify myself as a
representative of the press when obtaining any personal interview intended for
publication.
IV. I shall refrain from writing reports which will adversely affect a private reputation unless
the public interests justify it. At the same time, I shall write vigorously for public access to
information, as provided for in the constitution.

V. I shall not let personal motives or interests influence me in the performance of my duties;
nor shall I accept or offer any present, gift or other consideration of a
nature which may cast doubt on my professional integrity.

VI. I shall not commit any act of plagiarism.

VII. I shall not in any manner ridicule, cast aspersions on or degrade any person by reason of
sex, creed, religious belief, political conviction, cultural and ethnic origin.

VIII. I shall presume persons accused of crime of being innocent until proven otherwise. I
shall exercise caution in publishing names of minors, and women involved in criminal cases
so that they may not unjustly lose their standing in society.

IX. I shall not take unfair advantage of a fellow journalist.

X. I shall accept only such tasks as are compatible with the integrity and
dignity of my profession, invoking the “conscience clause” when duties
imposed on me conflict with the voice of my conscience.

XI. I shall comport myself in public or while performing my duties as journalist

in such manner as to maintain the dignity of my profession. When in doubt,
decency should be my watchword.
GRAMMAR
RUN-ON SENTENCE SAMPLE
also known as fused sentences, occur when two complete sentences are squashed together
without using a coordinating conjunction or proper punctuation, such as a period or a semicolon.

Incorrect: Lila enjoyed the bouquet of tulips John gave her on prom night however she prefers roses.

Correct: Lila enjoyed the bouquet of tulips John gave her on prom night; however, she prefers roses.

FRAGMENT SENTENCE
is a sentence that is missing either its subject or its main verb. Some sentence fragments occur as
the result of simple typographical errors or omission of words.
Incorrect: Because of the rain.

Correct: Because of the rain, the party was canceled.