WRITTEN

TRANSLATION 2
Unit 9: ĐÀM PHÁN (NEGOTIATION)

Lecturer: Lê Tấn Phước

ĐÀM PHÁN GIÁ CẢ (NEGOTIATING PRICE)
•
Useful phrases in price negotiation

• there seems to have been a slight misunderstanding

• what were you thinking of?'
• we were hoping for something
• I am afraid that is out of the question
• we have received a quote
• I am afraid that we can't match that
• there may be some room for manoeuvre
• we wouldn't expect to pay more than
• the going rate
• I don't think that we could go that far
• Well, could you meet us halfway?
• Fifteen simple rules for customer negotiations

• Rule #1: Establish your credibility

• Rule #2: Develop multiple contacts
• Rule #3: Neutralize the competition
• Rule #4: Prepare thoroughly
• Rule #5: Develop realistic expectations
• Rule #6: Know your pricing parameters.
• Rule #7: Decide whether to "go first" or not.
• Rule #8: Give yourself room to maneuver
• Rule #9: Don't compete with the customer
• Rule #10: Don't chicken out
• Rule #11: Manage the concession process.
• Rule #12: Sustain your credibility
• Rule #13: Know when it's time to stop
• Rule #14: Never agree to last-minute demands.
• Rule #15: Negotiate until the contract is signed
• Glossary

• all-important = of the greatest importance

• winnow = to winnow truth from falsehood
• temper your aspirations: giảm mức kỳ vọng
• ballpark: sân bóng chày
• lowball: bóng thấp - hạ giá thấp hơn đáng kể so giá dự tính
• maneuver (US) = manoeuvre: điều chỉnh
• have a plausible rationale for: có cơ sở hợp lý cho
• chicken out: chết nhát
• holding out (n) kháng cự
• buttress: gia cố, tăng cường
• deal-killer (n) = something that stops a deal from being made
• moonshine: ảo vọng
References

• [1] Reuters, The New York Times, The Daily Mail

• [2] https://www.thoughtco.com/the-secret-to-writing-great-headlines-2073697