Beetles Café Chain

S H R I YA S A K S H E E
MBAA22068
 Visiting Hours
Visiting Hours Can monitor and analyse the
35%
30% peak hours as here it could be
A
25%
20% determined from data collected
15%
to be 9:00 PM. These would
N
10%
5%
0%
11:00 AM 1:00 PM 3:00 PM 5:00 PM 7:00 PM 9:00 PM 11:00 PM
help the revenue manager
A
Percentage Sales
L 40%
Percentage Sales
Analyse the taste and
Y 35%
30% preference of the consumer
and hence keep the stocks
S
25%
20%
15% ready in hand as per the data
I 10%
5%
like of Italian Pasta
0%

S Italian
Pasta
French
Cakes
English
Muffins
Mexican
Burritos
Indian
Idlis

Dine In Vs Delivery
Dine in vs delivery Considering the
Dine In;
34%
convenience of the
customer, plan for
more space vs
Delivery;
66% delivery vehicles
 Feedback Feedback
Poor This would make the customer
relations manager realise the
A Not Satisfied
Indifferent
areas of improvement in order to
N Satisfied
Highly Satisfied
ultimately increase the sales
A 0% 10% 20% 30% 40% 50% 60%

Order Cost Vs Storage Cost

L Order Cost Vs Storage Cost
The operating manager can look
Y
100%
80% into the matter of order cost and
60%
plan to procure items based on
S 40%
20%
0%
the storage cost to help calculate
I Italian
Pasta
French
Cakes
English
Muffins
Mexican
Burritos
Indian Idlis
the optimal result

S
Order Cost Storage Cost

Customer Age-Groups Customer Age-Groups

4%
16%
27% The building block for
the marketing
manager to target its
53%
customer
8 to18 years 18 to 32 years
32 to 50 years 50 to 60 years
 ROAD MAP
1st Quarter

3rd Quarter
2nd Quarter

4th Quarter
Revenue Manager Revenue Manager : Revenue Manager : Revenue Manager :
: Introduce happy Offers on festive Customers coming in Reduce the cost
hours season groups can avail a incurred
discount Customer Relations
Customer Customer Relations
Relations Manager : Reduce Customer Relations Manager : Offer
Manager : the waiting time Manager : Workshop on complementaries
Arrange a host staff behaviour and positive
Operations Manager message cards
Operations : Find substitutes of Operations Manager :
Manager: the order stock Compute the lead time Operations Manager:
Recognize the for the inventory Better logistics
Marketing
correct batch size repurchase Marketing manager:
manager : Target
Marketing different age groups Marketing manager : Token of
manager : Social customer via games, Implement SEO (Search remembrance like
Media Campaign radio and television Engine Optimization) photobooth
 Relationship:
Customers
Employees
Marketing Partners
Memers of Financial
Community

Performance: Integrated:
Understanding Holistic Coordinating
the financial
returns to
Business all activities to
create a
business and Plan consistent vaue
society

Internal:
Hiring, training
employees who
want to serve
customers well
Thank You