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    Hina Madhwani
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    The statement realizes that CVM (customer value management) process is vital for the company's future competitiveness and continued success for the following reasons: 1. CVM implementation initiates the right initiatives with key customers which helps the company to become a top supplier to selective customers. This enhances the company's value chain competitiveness. 2. CVM helps in maximizing the mutual gain between the supplier and customer. Seeing customers' perspective helps to see business from a long term point of view rather than short term gains. 3. Looking through customers' lens using CVM gives the company insights to better understand customer needs and demands. This helps the company design products and services to deliver superior customer value. Superior customer value then leads

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    MARKETING RESEARCH PPT

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    The statement realizes that CVM (customer value management) process is vital for the company's future competitiveness and continued success for the following reasons: 1. CVM implementation initiates the right initiatives with key customers which helps the company to become a top supplier to selective customers. This enhances the company's value chain competitiveness. 2. CVM helps in maximizing the mutual gain between the supplier and customer. Seeing customers' perspective helps to see business from a long term point of view rather than short term gains. 3. Looking through customers' lens using CVM gives the company insights to better understand customer needs and demands. This helps the company design products and services to deliver superior customer value. Superior customer value then leads

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    3 views3 pages

    Marketing Research

    Uploaded by

    Hina Madhwani
    The statement realizes that CVM (customer value management) process is vital for the company's future competitiveness and continued success for the following reasons: 1. CVM implementation initiates the right initiatives with key customers which helps the company to become a top supplier to selective customers. This enhances the company's value chain competitiveness. 2. CVM helps in maximizing the mutual gain between the supplier and customer. Seeing customers' perspective helps to see business from a long term point of view rather than short term gains. 3. Looking through customers' lens using CVM gives the company insights to better understand customer needs and demands. This helps the company design products and services to deliver superior customer value. Superior customer value then leads

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    of 3

    MODERATOR VARIABLE

    Moderator variable refer to a variable that can strengthen, diminish, negate, or otherwise alter the
    association between independent and dependent variables.

    EXAMPLE OF MODERATOR VARIABLE


    Independent Variable Dependent Variable
    Hours Spending
    Exercising
    Resting Heart Rate

    Gender
    Moderator Variable
    Q.3 Suggest by identifying any bivariate table where a ‘moderator variable’ could be used?

    Independent Variable Dependent Variable


    Income of the
    Usage of SHC Website
    Respondent

    Occupation of the
    respondent
    Moderator Variable
    Q3. It has also realized that the CVM process is vital to its future competitiveness and for the continued success of the
    company. Analyze the statement.

    CVM
    CVM HELP YOU
    IMPLEMENTATI CVM ENHANCE
    TO BECOME
    - ON INITIATE VALUE CHAIN
    TOP SUPPLIER
    WITH THE COMPETITIVEN
    TO SELECTIVE
    RIGHT -ESS.
    CUSTOMERS.
    CUSTOMER.

    CVM HELPS IN
    MAXIMIZING CVM HELPS TO
    GAIN SEE THE LONG
    BETWEEN TERM
    SUPPLIER AND PRESPECTIVE.
    CUSTOMER.

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