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Agb 431 August-Lecture 3 2022
Agb 431 August-Lecture 3 2022
COMMUNICATION IN EXTENSION
3.0 COMMUNICATION:
Introduction
Comm. is an activity much taken for granted.
It appears ironic that we sometimes failed to fully
appreciate the power of comm. in shaping our lives
and work when
in reality, we are relentlessly engaged ourselves in
various day-to-day forms, means, and problems of
comm.
Extension education is essentially a process of
comm.
Thus comm. of ideas & skills between and among
people.
Ability to communicate determines to a very large
extent the success or failure of an extension worker.
Therefore extension educators and practitioners
alike must have adequate skills in communication
And being capable of initiating and managing
communication process in dissemination agricultural
information to farmers
as well as assist package farmers’ problems and
concerns for research attention.
Objectives