NU COMMUNITY PROGRAM PROPOSAL

Nov 2022
NU COMMUNITY PROGRAM PROPOSAL

Background
1. Nahdlatul Ulama (NU) is one of the largest Islamic organization in the world with a total membership of 91.2 million in 2019 (LSI Survey) that also manages Islamic Boarding
Schools, Schools, Colleges and Hospital. As well as organizing the community to help improve the quality of life of Muslims
2. Smartfren and NU have been had “PKS / MoU”as Kartu Ummat product since 2012 (CDMA Era) but need to modify to adopt with current condition
3. Digitalization era with 4G is opportunity for Smartfren & NU to optimized the partnership
4. All Opsel were having PKS with NU which difficult focus on distribution

Objective
5. To get approval for new scheme business model with NU
6. To get new Subscribers acquisition from NU Community to support achieving BP 2023 target

Strategy
7. Engagement with DPW, DPC & their Institution for distribution and acquisition NU member on those area
8. Create NU special product & intensive
9. Leverage SDS team to direct engage with local NU Organization
10. Implement integrated action with Regional Team, Distributor, Product, Brand Com, & Distribution Journey to ensure immediate acquisition

Measurement & Monitoring

11. Monthly NU program performance & analsyis: Activation; SUB; Revenue
12. Revenue Share to partner
NU UMMAT PREVIOUS PROGRAM
Lesson Learn

NO MAIN SUPPORT DESCRIPTION

1 Product
2 Discount Incentive
 Price Rp 5K
 SP Zero – free voice for SF users
 Disc SP Ummat: 20% & VD: 4%
 2,5% for Zakat
 TURS: 3% 1st Y; 2% 2nd Y; 1% 3rd Y
 All Opsel having agreement with NU, not focus to distribute
or push to Ummat
 Ummat Power or NU HQ only couldn’t ability to push or
persuasive to NU Branch, Institution & Member, depend on
demand
 CDMA Device is very limited at those moment

3 Partner Distribution  PT UMMAT POWER ( using sub dist)

4 Period  31 Jan 2012 – 31 Jan 2017

PO

Disc SP & VD
SP & VD
PT Ummat Power Sub Distributor NU Member
Disc SP 20%; VD 4%
Zakat 2,5%
TURS (3,2,1%)
DISTRIBUTION FLOW
Before Next

 Corporation through PBNU - Ummat Power don’t have ability to push or

persuasive to NU Branch or Institution & Member, passive distribution Program
 SF was CDMA with very limited compatible device in market
 All Opsel having agreement with NU, not focus to distribute or push to
Ummat
PBNU & Region
PWNU RH, ASM,ASC
SP Ummat 3GB Rp 15K
Incentive: Free access NU Apps
SP Ummat (0) Rp 5K Recommendation
 2,5% for Zakat
Disc Incentive:
Disc Incentive:
PO  Disc SP Ummat: 20% & VD: 4%
 Disc SP Ummat: x% & VD: x%
 2,5% for Zakat
 TURS: 3% 1st Y; 2% 2nd Y; 1% 3rd Y
PCNU Distributor

PT Ummat Power Recommendation Incentive:

 TURS: 2% 1st Y; 1% 2nd Y

Event
BANOM & LEMBAGA NU
Order SP Ummat (0) Rp 5K Calendar
SDS

Sub Dist Acquisition:

 Event Selling
 Koperasi
 Community
SP Ummat (0) Rp 5K
Recommendation

Ummat
Acquisition Strategy

Usage Longevity
Acquisition SUBS1 Top Up CLM
ARPU

Tap Ummat at Banom SF Service Plan • Aggressive CLM

& Lembaga NU events New Imei bonus GB Zakat & TURS • Smart point NU

Product Offer:  Zakat 2,5% for PBNU  Loyalty program base on

 Down Load My Smartfren
 SP UMMAT 15K  WAG to remind & offer the
service plan including
3GB – SRP 15K education
 Free access NU Apps
 TURS 2% & 1% for Banom / usage behavior
Lembaga NU  Smart point with for
Ummat with special gift

 Community Program: SANTRI

NGONTEN
 SDS open booth selling
COMPETITOR

TSEL XL IOH SF SF
NO DESCRIPTION
ASWAJA NUSANTARA MABADIKU UMMAT BIZTEL
 Price TBC  Price: TBC  Price TBC  Price Rp 5K  Price Rp 80K
 4GB  Free On Net Call  Free Call CUG Mabadi  Free On Net Call  SP UNL 80K
 Gratis 1000SMS/bulan  Nomor Prefix “1926”  Free Call On Net  Validity 30 Days  Validity 28D
1 Product  Free Call 5 Jam  Validity 30 Days  Free 100 SMS
 Paket CUG 10K/Month  Validity 30 Days
 Nomor Prefix “1926”
 Validity 30 Days
 Zakat Mall 2.5%  Zakat Mall 2.5%  Zakat Mall 2.5%  Zakat Mall 2.5%  Disc SP Bistel: Refer to Trad
 Dakwah Content  Support NU Command  Moeslim Apps (Al-Quran,  TURS Y1:3%, Y2:2%, Y3:3% Telco Trad Term.
 Beasiswa Santri Center Jadwal Sholat, Tausiyah)  2,5% for Zakat
 TURS: 3% 1st Y; 2% 2nd Y;
2 Incentive & Support 1% 3rd Y
 If distribution by cluster –
TURS = 0

 PB NU - PT UMMAT  PBNU – PT UMMAT POWER  PBNU – PT UMMAT POWER  PBNU – PT UMMAT POWER  Cluster Distributor
3 Distribution POWER  PWNU(Province)  Koperasi Mabadiku (MWC-  PT Bismillah Telco
 PC NU (Kota/Kab) Kec)

4 Period  2015 -2021  2017 - 2021  2013 - 2021  2012 -2017  Up to now
SUB & REVENUE PROJECTION
Potensial Acquisition
No. Category Badan Otonom NU SF Coverage Est. Subs Main Activity
Subs Target
1 Banom NU Muslimat 32.000.000 17.805.447 5% 890.272
2 Banom NU Fatayat 10.000.000 6.777.251 5% 338.863
3 Banom NU Gerakan Pemuda (GP) Ansor 7.000.000 4.744.076 10% 474.408  Focus to selling to small cluster NU – SDS
4 Banom NU Ikatan Pelajar Nahdlatul Ulama (IPNU) 5.600.000 4.436.565 10% 443.657  Community Program: SANTRI NGONTEN
5 Banom NU Persatuan Guru Nahdlatul Ulama (Pergunu) 12.000.000 8.580.000 5% 221.828  Smart point NU Edition
6 Lembaga NU Lembaga Pendidikan Ma’arif Nahdlatul Ulama (LP Maarif NU) 20.136 11.276 9% 1.015
7 Lembaga NU Rabithah Ma’ahid al-Islamiyah Nahdlatul Ulama (RMI NU) 26.000 14.560 7% 1.019
8 Lembaga NU Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPTNU) 253 142 20% 28
Total 66.646.389 42.369.317 2.371.090
FINANCIAL CALCULATION
Smartfren x Lembaga Pendidikan Ma’arif Kabupaten Malang

Sekolah-Sekolah dibawah naungan

LP Ma’arif Kab. Malang
Program Teman Pintar Jul –Aug 2022
SMA Pengusaha Malang “Digital Konten Kreator”
SMK NU Miftahul Huda Total 750 Act/Siswa Peserta

1. - MA Subulas Salam
2. - SMK Cendika Bangsa
3. - SMA Mamba'unnur
4. - SMA Pengusaha
5. - MA An Nashr
6. - MA Al Hidayah
7. - MA Nur Ilahi
8. - SMK Plus Al Maarif
9. - MA Miftahul Huda
10. - SMK NU Miftahul Huda
11. - SMK Al Ma'arif
12. - SMA Panjura
13. - MA Roudlotul Ulum
14. - MA Miftahul Ulum Atthohirin
15. - MA Ahmad Yani Jabung
Roadshow Ramadhan “Santri Ngonten”
Kegiatan ini dilakukan pada Bulan Ramadhan, Total 1,050 ACT/Peserta Pelatihan
Roadshow Ramadhan “Santri Ngonten”
NU Project Summary

Execution Timeline and PIC

No. Key Milestone Start Date End Date PIC SF Remarks

1. Program Approval (SAM) Koco / HN

2. Operational Term Sheet Tom/ Legal

3. MoU Signing Koco/Legal

4. Product Development Hermansyah

5. Discount Incentive Tom/Steve

6. Settlement Mechanism Steve/ Koco

7. COR/RH - SDS Socialization Koco/Tom

8. Go To Market Koco/Tom

9. Launch & Execution

 Hasil Diskusi dengan beberapa pihak NU

RMI – Jakarta NU NU
Ketua RMI Kyai Kiki Ex.Korlap SP Ummat, Pak Syahid Koordinator MWCNU Caringin, Sukabumi

1. Produk harus bermanfaat untuk kemaslahatan 1. Benefit Produk wajib menguntungkan untuk 1. Produk lebih murah dari Kompetitor
Umat Umat NU 2. Insentif untuk Pengurus Cabang,
2. Insentif untuk Pengurus Wilayah, cabang dan 2. Insentif untuk Pengurus Pusat, Wilayah, kecamatan(MWCNU) dan Ranting (Desa)
Pontren cabang dan kecamatan(MWCNU) 3. Rekomendasi dari NU Pusat
3. Rekomendasi dari RMI Pusat dan PBNU 3. Rekomendasi dari Ketum atau Kerjasama 4. Wajib Support dan joint Event di area
4. Wajib support event-event RMI Wilayah dan dengan Lembaga Perekonomian NU (LPNU) MWCNU
Cabang 4. Roadshow Koordinasi Bersama pengurus NU
ke wilayah dan cabang
5. Dibuatkan event khusus perKab/Kota(Cabang)
seperti Pasar Rakyat Etc.
Draft Skema Zakat, Insentif dan Pola Koordinasi

Zakat Mal TURS Y1 TURS Y2 Margin Zakat Mal TURS Y1 TURS Y2 Margin Zakat Mal TURS Y1 TURS Y2 Margin
NU NU 2.5% NU 2.5% 2% 1% 4%
2.5%
Lembaga NU PCNU 0.5% 0.5%
PWNU 0.5% 0.25% MWCNU 1.5% 0.5% 4%
PCNU 0.5% 0.25% Total 2.5% 2.0% 1.0% 4.0%
MWCNU 1% 0.5% 4%
Total 2.5% 2.0% 1.0% 4.0%

1. PKS Lembaga NU, Ketum NU & SF 1. PKS NU (Ketum) & SF 1. PKS NU (Ketum) & SF
2. Rekomendasi dari Lembaga NU ke PWNU 2. Rekomendasi dari NU (Ketum) ke PCNU dan 2. Rekomendasi dari NU (Ketum) ke Umat dan
dan izin Kaloborasi Brand izin Kaloborasi Brand izin Kaloborasi Brand
3. PWNU Koordinasi ke PCNU 3. PCNU Koordinasi ke MWCNU 3. SDS SF Akuisisi ke Umat NU per Kecamatan
4. PCNU Koordinasi ke MWCNU 4. MWCNU x SDS SF Akuisisi ke Umat NU
5. MWCNU x SDS SF Akuisisi ke Umat NU

*Lembaga NU bisa dari berbagai macam

Terutama bidang Ekonomi atau berupa PT Seperti
PT. Ummat Power
Financial Calculation