MASS MEDIA,

LEADERSHIP AND ROLE

MODELS
MASS MEDIA
 WHAT IS MASS MEDIA?

-MASS MEDIA REFERS TO A DIVERS ARRAY OF

MEDIA TECHNOLOGIES THAT REACH A LARGE
AUDIENCE VIA MASS COMMUNICATION.
Where did mass media first emerge?
The first high-circulation newspapers arose
in London in the early 1800s, such as The Times,
and were made possible by the invention of high-
speed rotary steam printing presses, and
railroads which allowed large-scale distribution
over wide geographical areas.
THE 4 TYPEES OF MASS MEDIA
 OUTDOOR MEDIA
It typically consists of any advertising seen
outside of the home, and is primarily
grouped into a few specific categories.
Billboards, posters and transit to name a few.
 PRINT MEDIA
Print media is one of the oldest and basic forms
of mass communication. It includes newspapers,
weeklies, magazines, monthlies and other forms of
printed journals. A basic understanding of the print
media is essential in the study of mass
communication.
 BROADCASTING MEDIA

The term 'broadcast media' covers a wide

spectrum of different communication methods
such as television, radio, newspapers,
magazines and any other materials supplied by
the media and press.
 DIGITAL MEDIA
Unlike traditional media, digital media is transmitted
as digital data, which at its simplest involves digital
cables or satellites sending binary signals –– 0s and
1s –– to devices that translate them into audio,
video, graphics, text, and more.
WHO IS THE FATHER
OF MASS MEDIA?
 WILBUR SCHRAMM
American scholar of mass communications who
played an important role in founding and shaping
the discipline of communication studies.
LEADERSHIP
AND ROLE
MODELS
 LEADERSHIP
Leadership is the ability of an individual
or a group of individuals to influence
and guide followers or other members
of an organization.
ROLE MODEL
:  a person whose behavior in a
particular role is imitated by
others.
 WHAT IS
LEADERSHIP
AND ROLE
MODEL?
A role model is someone who
inspires others by demonstrating
their ideals, attitude or deeds. Leaders
act as role models by demonstrating
integrity, perseverance, positivity and
confidence. Others aspire to be like their
role models
 5 QUALITIES OF ROLE
MODEL
• Passion and Ability to Inspire.
• Clear Set of Values.
• Commitment to Community.
• Selflessness and Acceptance of Others.
• Ability to Overcome Obstacles.
 IMPORTANCE OF
ROLE MODEL
• The importance of good role models is
simple. When a child has a positive role model,
they are likely to engage in constructive
actions like the person they look up to. Key to
their development, children who have positive role
models will pick up habits and even perspectives
of adults that could last a lifetime.
 IMPORTANCE OF
LEADERSHIP
• Leadership is a vital management function
that helps to direct an organization's
resources for improved efficiency and the
achievement of goals. Effective leaders
provide clarity of purpose, motivate and
guide the organization to realize its mission.