WHISPER

Have a happy period ….

CONTENT
Introduction​
Awareness
Interest
Desire
Action
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INTRODUCTION
Whisper is a sanitary pad which came in existence in1980s . It
was introduced looking at the needs of women in their
menstrual cycle. Whisper is a trademark of the Procter
&Gamble Company. Marketed by Procter &Gamble Hygiene
and Health CCare Limited . It is manufactured in many
countries like in india it is manufactured in Mumbai and Goa.
And it is a part of ALWAYS BRAND from USA. It is the only
product which boldly showed the sanitary pads on
Televisions.
AWARENESS
IN INDIA, ABOUT 71% OF THE
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GIRLS DO NOT KNOW ABOUT THE

HOW AND WHY OF PERIODS, WHEN
THEY GET THEIR FIRST PERIOD.
THIS IS THE SITUATION ON
AWARENESS IN THE COUNTRY
RIGHT NOW AND IT WAS WAY
MORE DIRE WHEN WHISPER WAS
LAUNCHED IN 1989. AWARENESS
HAS ALWAYS BEEN AND
CONTINUES TO BE ONE OF THE
BIGGEST BARRIERS TO ADOPTION
OF HYGIENIC MHM PRACTICES IN
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INTEREST
•  Once the consumer is aware that
the product or service exists, the
business must work on
increasing the potential
customer’s interest level.
• For example, Disney boosts
interest in upcoming tours by
announcing stars who will be
performing on the tours
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DESIRE
• Afterthe consumer is interested in the product
or service, then the goal is to make consumers
desire it, moving their mindset from “I like it” to
“I want it.”
For example, if the Disney stars for the
upcoming tour communicate to the target
audience about how great the show is going to
be, the audience is more likely to want to go.
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ACTION
•The ultimate goal is to drive the
receiver of the marketing campaign to
initiate action and purchase the
product or service.
Therefore, the AIDA model says
that Awareness leads to Interest,
which leads to Desire, and
finally, Action.
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MEET OUR TEAM

THANK YOU

DHRUV NAMAN CHAUHAN ADITYA RAGHUVANSHI NITISH

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