The Art of

Effective
Speaking in
Dealing
Business
Chapter 2
Six Qualities of an Effective
Speaker

1. Awareness- know your audience

2. Empathy- analyze yourself. “What do I want
to say?”
3. Freshness- unique, spontaneous and
memorable
4. Balance- know what to say and not
5. Fearlessness- go beyond your comfort zone
6. Authenticity- be yourself, let your audience
have a “WOW” factor
Skills and Competencies Needed
to be an Effective Speaker

1. Personality- it is the sum up of our

physical, emotional, and mental traits.
2. Intelligence
3. Integrity or Virtue- communicate what is
actual or true
4. Training- speech program that develop
the speaker’s skills and techniques to
communicate effectively
5. Technique*
Elements of Technique

a. Voice- should be well-modulated

b. Voice pitch- highness or lowness
of the speaker’s voice
c. Voice volume-power of the voice
d. Voice quality- how you deliver
the speech
e. Speech Rate and Pause- you
should know how to accelerate or
not
f. Enunciation and Pronunciation
g. Gestures- movements of arms,
shoulders, hands or heads
h. Posture
i. Organization of Thought-logical
arrangement
j. Composition-ideas to sentences
k. Phrasing-group into small units of
thoughts
l. Audience contact
m. Motivation
The ABC’s of an Effective
Speaking

1. An effective speaker Approaches the audience

amiably
2. He applies Brevity in his utterances
3. He exudes Confidence
4. His Diction is clear
5. He is oozing with Enthusiasm
6. He is Fluent in the language
7. His Gesture comes naturally
8. He avoids Harse comments
9. He uses Illustrations to supplement his talk
10. He is Jovial
11. He is Knowledgeable about the subject matter
12. He is Liaison or Link with his audience
13. He is well aware of his Mannerisms
14. He is Natural when he talks
15. He uses interesting Opening or introductions
16. He is Personable
17. He has a Questioning Attitude
18. He Repeats Utterances for emphasis
19. He is never Shy
20. He Terminates his talk in time
21. He Understands the words he uses
22. He Vitalizes his vocabulary
23. He should rather use We than I
24. He is never Xenophobic(an intense
fear)
25. He Yields to the audience
26. He is Zestful
 How to Enhance your Credibility
as a Speaker
1. References and cite your own Experiences
2. Highly credible authorities
3. Demonstrate that you have common
beliefs, attitudes, and values to your
audience
4. Well-organized speeches are more credible
than poorly organized speeches
5. The more sincere you are, the better
chance you have of changing your listener’s
attitude
 Faults of Beginning Speaker

a. Apologetic Opening
b. Use of meaningless words and phrases
c. Jiggling or playing with a ball pen
d. Poor audience contact
e. Stammering or Stuttering
f. Being a copycat
g. Poor posture
h. Vague ideas
i. Expressionless face
j. Insensitivity to Audience’s feedback
Overcoming Speech Anxiety

Two types of Speech Anxiety:

1. State Apprehension
2. Trait Apprehension
State Apprehension-it is an anxiety you feel in a particular
settings or situations. Also known as Stage Fright
a. Physiological-clammy hands, weak knees, dry mouth,
trembling or even cracking voice
b. Psychological- mental block, vocal hesitation, non-
fluency, an internal voice that keeps telling you that
you’re messing up your speech

The knowledge that you are being evaluated by others

intensifies these anxious moments
Trait apprehension- refers to your level of anxiety as
you face any communication situation. You may
withdraw to interpersonal or public communication
Xenophobic-fear for public speaking
It is a fear of being laughed at by the audience due to:
• poor grammar,
• wrong pronunciation,
• poor gesture,
• uninteresting and irrelevant ideas for funny physical
appearance
Ways to Minimize Speech Fright

F-E-A-R

Faith Believe in yourself

Accept your limitations
Enthusiasm Find ways to enjoy your work
Ambition Dream high, then focus on that
dream.
Resourcefulness Ideas and words are our
greatest tools in speaking
End of Chapter 2