Chapter 5

The Art of
Effective
Speech
Speech

• Refers to the piece of

material that a speaker
is going to share.
• This tells about the
content, idea, message,
and the writer wanted
to convey
Speaker’s Listener’s
Goal Response

To inform To learn
To inspire To be convinced
To induce belief To do what is urged
To move to To feel inspires
action To enjoy
To entertain
 The Speech Design

To prepare for a speech, a speaker is not only expected to

carefully plan and design speech but also expected to be
able to:
1. Read and understand what is written
2. Write effectively
3. Observe mechanics of speech writing
4. Conduct researches and effectively use library facilities
5. Orally communicate distinctly and correctly
 10 Keys of Writing an Effective
and Comprehensive Speech
1. Be Memorable
2. Have a Structure
3. Don’t waste the opening
4. Strike the right tone- Does it fit with the spirit of the event?
5. Humanize yourself- Connect with the audience
6. Repeat yourself-
7. Use transitions
8. Include theatrics
9. End Strong
10. Keep it short
 Effective Speech Writing Strategies: How
to Avoid Sexist Talk

1. Individual Sexism- prejudicial attitudes and beliefs

about men or women based on rigid beliefs about gender
roles. Ex: women should be caretakers, sensitive
2. Institutional Sexism- customs and practices that
discriminate against people because of their gender. Ex:
Child custody to the mother rather than the father
 The Speech Structure

1. The Introduction- beginning of the speech (Avoid: being

apologetic; long-winded, antagonistic, and irrelevant)
2. The Body- main part of the speech
3. The Conclusion- recapitulations of all the ideas
presented in the body or a summary in a nut shell
(Avoid: being apologetic, abrupt or long-winded,
introducing important new points of view, being
pessimistic and altering the mood)
 Basic format of Speech

I. Introduction
a. Attention-getter
b. Preview
II. Discussion
a. Topic ideas
b. Sequence
c. Supporting details
III. Conclusion
a. Summary
b. Memorable Statement
 Types of Speech Delivery

1. Impromptu- the speaker speaks at the spur of the

moment
2. Extemporaneous- time allotted; with preparation
3. Textual Delivery- reading materials
4. Memorized Delivery- recitation from memory
5. Combined Delivery
 Basic Types of Speeches According
to Purpose
1. The Informative Speech- impart knowledge, clarify
information as well as to secure understanding
2. The Evocative Speech- characterized as geniality or
being friendly, it has advocacy in mind, enthusiasm or
convincing the audience, modesty and tolerance as to
be fair, polite and courteous
3. The Entertainment Speech- transmit a feeling of
pleasure and goodwill to the listeners
4. The Argumentative Speech- logical interference and
sound reasoning
5. The Persuasive Speech- make the audience do a certain
task
Effective Speeches for Special-
Occasion
1. Ceremonial Speaking
a. Speeches of Introduction- mini-speech is given by the host of a ceremony
that introduces another speaker and his or her speech
b. Speeches of Presentation- brief speech given to accompany a prize of
honor. Ex: This year’s recipient of the...
c. Speeches of Acceptance- a speech given by the recipient of a prize, award
or honor.
d. Speeches of Dedication- delivered when a new store is opens, a building is
named after someone and others
e. Toasts-is designed to congratulate, appreciate, or remember. Ex: a new
job, or getting married
f. Roasts-it is designed to both praise and good-naturedly insult a person
being honored
g. Eulogies- speech given in honor of someone who has died
h. Speeches of Farewell- allows someone has to say good bye to one part of
his life. Ex: promoted to a job, fresh grad
2. Inspirational Speaking- arouse an emotional state
within an audience
a. Speeches to Ensure Goodwill- it is given in an
attempt to get audience members to view the person or
organization more favorably. Ex: Insurance Company
b. Speeches for Commencements- recognize and
celebrate the achievements of a graduating class or
group of people.
 Common Speech Problems

1. Stuttering- repetition of first or last words. Ex: ssssing,

caaaake
2. Cluttering- some who clutters may speak in burst or
pause in unexpected places
3. Articulation disorders- substituting “w” for an “r”
(rabbit- wabbit), omitting of sounds (school-cool) or
adding of sounds such as (piano-pinanio)
4. Lisping- ‘s’ and ‘z’ sounds became “th”
5. Apraxia- oral speech disorder
6. Dyslexia- impaired ability to understand written
language
 Principles and Suggestions of
Good Speakers
1. Practice develops confidence
2. Working with notes
3. Working with visual aids
4. Working with the voice
5. Posture and movement
6. Reviewing the room and the microphone
7. Memorizing
• End of Chapter 5