A

PROJECT REPORT
ON
( comparative Study of Most
Preferred pen’s among responden
K
Pens taken for research

Cello max writer

Reynolds
Peter parker
Montex
 Introduction of cello max writer

Cello is largest manufacturer of writing instrument in India

with in installed capacity of 4.5 million pen a day and
currently predicting 4.2 million pen a day the men power to
produce 42 million pen with the support of 4900 people
• Year established: 1982
• Total annual percentage US$100 million
• Factory location: India
 Introduction of Reynolds
• Milton Reynolds first introduced Reynolds
ballpoint pens to the United States in
October 1945.GM pen international PVT limit. Is
a excusive licensee of Reynolds ,France ,in India
ASSARA country. Headquarter in Chennai .GM
offered many instrument and accessories in the
Indian market
• Ceo of company: fino’ neill
• Vic- president: Doug ventora

•
 Introduction of Peter parker
The peter parker company was establish in1888 George

Parker Pen Company it’s an expert, traditional and well

known fine writing instruments manufacturer based in
Janesville, Wisconsin. Its founder, George Safford
Parker, initiated the company’s history back in 1889
with the fountain pen patent, which would enable him
three years later (1892) officially give birth to Parker
Pen Company.
By 1982, Parker Pen would embrace a new president
and CEO, James R. Peterson,
Introduction of Montex on the feed

The Montex company was establish in1976

President: Raman Jain
Montex has been the first in India
to introduce Transparent Ball Pens, Trendy Fountain
Pens, Precision Tips, Gel Ink Pens, Roller Ink Pens,
Tank Pens, Rubber Grip Pens and Co-molded Pens.
Montex is recognized as a pioneer in the Indian pen
industry with innovations to its credit.
 Objectives of study
1. To find the most preferred pens among the respondents
2. Purpose of purchasing the pens.
3. To know which of the source of information influenced
the respondents to buy the specific pen
4. To know Additional features demanded by the
respondents
5. To know about satisfaction level of respondents
Research methodology
Research is a systematic efforts to gain new knowledge. It
is a systematic inquiry to who’s objective is to provide
information to solve managerial problem & help in decision
making.
Research Methodology :It is defined as search for
knowledge through objective and systematic method of
finding solution to the problem.
Data Collection Methods :-
In this data collection process the following methods has
been used
Primary Data : The whole data is basically a
primary data: mainly the data us collected by the
questionnaire. Total 100 questionnaire have been
filled up by different respondents.
Secondary data: In this survey the scope of
secondary data is less, but even then we used it up
to some extent whenever needed. The source of
secondary data were books, website and
magzines.
 Sampling method
Sample size: The total sample size for the study is 100.This divided
in to 3 categories as :-
1. 57 respondents are students .
2. 13 respondents are businessman .
3. 30 respondents from service class .
Data collection technique:- The data for study was collected through
field investigation and respondents were personally contacted. A
structure of questionnaire containing mostly close ended questions
pre-specify all possible answers administrated to the respondents.
All efforts are made to make questionnaire easy & less time
consuming. Only those people are ask to fill the questionnaire those
are having pens.
 Data Analysis Techniques

To analyze the collected data, mathematical tools are

used . for example %
Tables are also prepared to analyze the data.
Graphs & pie charts are used to compare the tabulated
data
Category wise distribution of respondents
TABLE.
Categories No. of1 Percentage
respondents
Student 57 57
Business man 13 13
Service class 30 30
TOTAL 100 100
graph no. 1
students
Busibness men
service class

Interpretation:-in the above graph it is shown that 57% of the

respondents are students,13%business man and 30% are service
class respondents.
Most preferred pen of respondents
Table . 2
Respondents Cello max Reynolds Peter Parker Montex Any other Total
writer
Students 21 12 7 10 7 57

Business men 3 5 4 2 0 13

Service class 15 4 5 3 2 30

Total 39 21 16 15 9 100

Graph no. 2
cello
Reynolds
Peter parker
Montex
Any other

Interpretation: from the above graph it is clear that cello max

writer is most preferred pen among the respondents 39%,reynolds
21%,Peter parker 16%,Montex 15%,any other 9%
 feature which influence the respondents
Table.3most
Desig smoothnes any Total
Feature price ink s grip
n other

No of respondents 17 14 21 39 8 1 100

Graph 3
design price ink
smoothness gripe any other

14% 21%

17%

1% 8% 39%

Interpretation:-39% of the respondents are influenced by the smoothness of the pens &
design of the pen(17)and 21% ink
 Comparison of different pens
Feature Cello Reynolds Peter parker Montex Any other TOTAL
Design 9 3 3 1 1 17
Price 4 2 1 3 3 13
Ink 8 5 4 1 3 21
Smoothnes 14 11 6 6 2 39
s
Grip 3 0 2 2 1 8

Any other 0 0 0 1 1 2

Total 38 21 16 14 11 100

16
12
Design
8
Price
4
ink
0 smoothness
grip
any other

Interpretation:- most of respondents(39%) prefer the smoothness in their pen,

17%respondents prefer the design and 21% ink.
 Purpose of using the Pen
Table.5
Purpose Office Business College Other Total
=> use work work uses
Responde 28 9 56 7 100
nts
%age 28% 9% 56% 7% 100%

graph no. 5
office
business
college
other
Interpretation:-

Interpretation:- from above table & graph it is very much clear that most of
respondents use their pens for college work (56)& office work(28%)
 Source of information used in making purchase decision
Table.6
Sources No. of respondents %age

Advertisement 54 54%

Friends 34 34%

Family 6 6%

Any other 6 6%

Total 100 100%

Graph no.6
Advertisement Friends
Family Any others
6% 6%

54%
34%

Interpretation:- from the above table we came to know that advertisement have a great
impact in the mind of respondents(54%) that make them to buy the pen
 Category wise analysis of source of information used by respondents
TABLE.7
Any
source adv. % age family %age friend %age %age
other
Student 33 28% 3 5% 18 31% 3 5%

Business man 6 46% 1 8% 6 46% 0 0%

service 15 50% 2 7% 10 33% 3 10

Graph no.7
60
40
20 ADVERTISMENT
0 FAMILY
T S N SS FRIEND
N E A
E M L ANY OTHER
D SS C
T U E CE
S N I
% SI R V
U
%
B SE
%
Interpretation :- from the above graph it is clear that most of the respondents
are influenced by friends and advertisement and less impressed by the family members
Respondents are satisfied with their pen or not
Table. 8

Options No of respondents %ages

Yes 98 98%
No 2 2%
Total 100 100%

graph no. 8

yes
98% no
2%

Interpretation :- 98% respondents are satisfied

with the performance of their pen
respondents want
Table .9
to change the pen
Options No. of %age
respondents
Yes 7 7%
No 60 60%
May be 33 33%

graph no 9
yes no may be
7%
33%

60%

Interpretation:-Most of the respondents(60%) are

satisfied with pen and are not intend to change the pen
 Preference of the respondents those want to change the pens
Table .10
Options cello Reynolds Peter parker montex Any other Total
(yes, may be )

No of respondents 13 12 7 7 1 40

Percentage 33% 31% 17% 17% 2% 100%

Graph no 10
Chart Title
35
30
25
20
15
10
5
0
cello reynolods peter parker montex any other

Interpretation:- cello max writer & Reynolds are

the 1st choice of the respondents to change their pen .
 Purchasing point of pens
Table .11
Options No of respondents % age
Shops 80 80%

malls 14 14%
Sales man 6 6%
Total 100 100%

graph no11.
shops malls sales man
80%

6% 14%
interpretation:- Above graph shows that most of respondents bought their
pen from shops (i.e.80%) where as only 14% respondents bought their pen from malls and just 6%
people bought form sales man
 Recommendation given to the friends
Table .12
options Cello Reynolds Peter parker Montex Total
No. of respondents 33 31 11 25 100
Percentage 33% 31% 11% 25% 100%
Graph no.12
Montex cello
25% 33%

peter parker
11%
Rynolds
32%

Interpretation:- Above table and graph is showing that 33% respondents prefer the cello pen, 31%
respondents prefer the Reynolds , 25% preference to montex and just 11% preference to peter parker
Respondent’s visit to any pen factory
Table .13
Options Yes No Tatal
No of 27 73 100
respondents
% age 27% 73%

Graph no.13
yes No

73%

27%

Interpretation:-from the above information we came to know that 27%

respondents have visited in pen’s factory where as 73% have not yet visited
in any pen’s factory.
 Finding of the research
• Cello have largest market share as compare to other 3 pens , 39% Respondents are using
the cello max writer pen,29% Respondents are using the Reynolds ,16% Respondents are
using the peter parker pen and 15% Respondents are using the montex where as 9%
people using any other pen
• 17% respondents prefer the design of the pen ,smoothness is preferred by 41% people,14%
people preferred price , 21% respondents preferred ink and 8 % respondents preferred
grip of the pen.
• 56% respondents using their pen for college work , 28 % respondents using their pen for
office work , 9% respondents using their pen for business purpose and 7% people uses
their pen for other cases .
• 54% respondents are influenced by advertisement ,34% respondents are influenced by
friends , 6%respondents are influenced by family .
• 98 % respondents satisfied with their pen
• 27 % have been visited to pen manufacturing plant
 Limitations
• The sample size was very small as compared to the
market of pens.
• The constraint of time also prevent an in depth research
of the subject under study .
• Area of the Research is limited up to LCET and
Ludhiana
• Sometimes respondents does not give the exact
information due to personal reasons .
• All the persons could not be covered due to large
population.
 suggestion
• PETAR PARKER COMPANY' SHOULD DECRIES THE PEN
RATE
ALL PEN COMPANY'S SHOULD HAVE MAKE ALL
VARIETY IN THE PEN
ALL THE PEN COMPANY'S SHOULD HAVE TO DO THE
MORE ADVERTISEMENT TO CREATE THE AWARENESS
ABOUT THEIR PEN
 Conclusion
While the demand for Pen’s is never ending . The pen’s segment is
dominated by the cello max writer , Reynolds , peter parker ,
montex . etc.
The survey done by us was on the topic ,”A Study of most preferred
pen among the respondents. ”. The survey was done in
LCET.,LUDHIANA and the sample size was 100 respondents.
Analyzing the report it is clear that cello max writer is most
preferred pen among the respondents .
Under this survey it was also analyzed that respondents give more
importance to smoothness ,grip and design of the pen.
Most of respondents are attracted by the advertisement as the
source of information for purchasing pens.
BIBLIOGRAPGY

Website:
www.cellowriting.com
www.montexpen.com
www.parkar.com
www.reynold.com